4Partners Secures $3.6M To Expand Dropshipping Into UAE

4Partners, a Dubai-based global dropshipping platform, has successfully raised $3.6 million in funding to facilitate entry into its home market of the UAE and accelerate growth across the region. The company plans to use the investment to provide local businesses with a fully integrated platform and logistics support, allowing them to quickly launch online stores with minimal hassle.

The 4Partners platform is designed to tackle common obstacles faced by eCommerce entrepreneurs, offering access to millions of popular products without the need for bulk purchases. Additionally, 4Partners automates the logistics process, requiring no direct involvement from the seller, and provides a cloud-based IT system that eliminates the need for technical skills or ongoing maintenance.

4Partners operates warehouses in multiple locations, including the UAE, USA, Germany, Turkey, and China, offering over 7 million authentic branded products sourced from 753 suppliers around the globe. By allowing sellers to offer a wide array of products without the burden of managing stock, the company enables seamless cross-border shipping, making it possible for businesses to reach customers worldwide.

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Aleksandr Betra, the Chief Marketing Officer of 4Partners, shared, “We are thrilled to introduce our platform in the UAE and offer businesses an all-in-one e-commerce solution that helps them succeed in today’s competitive market. By simplifying logistics and inventory management, we enable our partners to concentrate on sales and brand growth”.

The eCommerce market in the Middle East and North Africa (MENA) region is projected to grow to $50 billion by 2025, with dropshipping expected to increase at a compound annual growth rate (CAGR) of 17.9% from 2024 to 2030. This growth is being driven by rising consumer demand for a variety of readily available products. With its user-friendly tools, 4Partners aims to empower small and mid-sized businesses by offering a content management system (CMS) for online stores, automated logistics, and millions of product options.