Checkout.com Uses AI To Boost eCommerce Acceptance Rates

Global payments solution provider, Checkout.com, has launched a new feature called Intelligent Acceptance. The system uses an AI-powered optimization engine that can monitor billions of transactional data points, with early beta testing showing a 9.5% average improvement in checkout acceptance rates.

“We believe in abstracting complexity for businesses and empowering them to optimize their payments with ease. Machine learning enables us to […] leverage our expansive global transaction data to provide real-time insights. Meanwhile, an adaptive AI-powered payments engine constantly optimizes acceptance rates, unlocking more revenue, saving time, and offering greater cost controls,” says Meron Colbeci, Chief Product Officer at Checkout.com.

False declines — legitimate transactions mistaken for fraud attempts and subsequently blocked — are a $50.7 billion problem globally. Intelligent Acceptance can route card payments through the system much more smoothly, using continuous adaptation while leveraging Checkout.com’s global network and direct relationships with card acquirers to deliver incremental improvements.

Also Read: A Guide To Digital Payment Methods In The Middle East

Intelligent Acceptance can also drive down a merchant’s costs by dynamically routing transactions to the network with the lowest fees. Furthermore, if a transaction requires 3DS authentication, data can be automatically added to a payment request to ensure compliance.

The launch of Intelligent Acceptance comes as business leaders seek new ways to drive revenue and improve cost efficiencies to reconcile increased expenses. Research conducted by Checkout.com in partnership with Oxford Economics recently revealed that up to 25% of consumers abandoned an online purchase due to too much checkout friction, resulting in significant lost revenue for merchants.