News

Warner Bros. Discovery Invests In OSN Streaming To Expand MENA Reach

The move follows an exclusive deal between OSN and HBO in 2022 and its recent acquisition of a majority stake in music platform Anghami.

Published

1 year ago

March 24, 2025

Nour Nasir

warner bros discovery invests in osn streaming to expand mena reach

Warner Bros. Discovery (WBD) has acquired a stake in OSN Streaming Limited, a subsidiary of the OSN Group. The investment is part of WBD’s growing commitment to the Middle East and North Africa streaming market. The deal will be finalized in phases, pending regulatory approval.

For OSN, the partnership strengthens its leadership position in the region’s highly competitive streaming landscape. The company has been expanding its content portfolio through long-term partnerships, including an exclusive deal with HBO in 2022. Earlier this year, OSN also acquired a majority stake in music streaming platform Anghami, further diversifying its digital offerings.

Sheikha Dana Naser Sabah Al Ahmad Al Sabah, Group CEO of KIPCO and Chairperson of OSN, highlighted the importance of the partnership:

“We are delighted to be announcing this deal between WBD and OSN, which […] affirms the success of the strategy that KIPCO laid out to focus on and strengthen our streaming business, even in a competitive market environment. The transaction builds on OSN’s strong growth trajectory and market leadership in MENA’s streaming industry, strengthening its competitive position as one of the region’s premier entertainment destinations”.

Jamie Cooke, Executive Vice President & Managing Director for Central Europe, Turkey, and the Middle East at Warner Bros. Discovery, emphasized the importance of local content alongside global hits:

“It’s our goal to tell the greatest stories, whilst innovating our products and distribution channels […] We recognize that alongside enjoying the latest global hits, regional audiences also want stories from and about the region that reflect their own cultures and experiences. Through this deal, we’re delighted to announce that both OSN and Warner Bros. Discovery will invest in high-quality, locally produced content, ensuring a richer and more diverse offering for viewers”.

Also Read: Best Video Streaming Services In The Middle East

OSN Group CEO Joe Kawkabani echoed this sentiment, calling WBD’s investment a major milestone:

“We are thrilled to welcome WBD as a strategic partner. As a global leader in entertainment, WBD brings unparalleled expertise, innovation, and a rich portfolio of iconic brands. This investment is a significant milestone in OSN’s growth journey, reinforcing our dedication to delivering unique and compelling content. It also bolsters our commitment to expanding our investment in local content, broadening its reach beyond MENA to global audiences”.

WBD’s streaming services, Max and Discovery+, now boast nearly 117 million subscribers worldwide. The company’s increasing footprint in MENA is part of a broader expansion strategy that began with the opening of its Dubai office in 2012. Since then, WBD has steadily built its presence in the region, ensuring that MENA audiences have access to world-class entertainment.

News

Visa’s Return To Syria Starts With A Test And A Bank In Lebanon

Foreign visitors will be the first users to benefit, but whether Syria’s own banks and cardholders follow is still an open question.

Published

2 weeks ago

August 27, 2026

Dana Saadeh

visa's return to syria starts with a test and a bank in lebanon

Visa is returning to Syria. Its first live international card transaction in the country was a test rather than a launch, and the milestone event ran through a Lebanese bank.

The acquirer (the bank on the merchant’s side of a card payment) was Fransabank Lebanon, with Paymera as the other named partner. Nadim Moujaes, who heads a Fransabank Group subsidiary, describes the test as both the culmination of “longstanding efforts to link Syria back to international payment networks” and “the first step in a larger path”.

Syrian President Ahmed Al-Sharaa makes the first electronic payment in Syria using a @Visa card at a store in Damascus, following the lifting of US sanctions on Syria. pic.twitter.com/lpAN7nQ6Fc

— Tech Magazine (@TechMGZN) August 27, 2026

“We are excited to have successfully tested live transactions today as we plan to enable international visitors to use their Visa cards while in Syria,” says Leila Serhan, Visa’s senior vice president and group country manager for the North Africa, Levant and Pakistan region. Although a significant first step, that plan doesn’t come with a hard date for when a visitor’s card will work normally.

Mohammed Safwat Raslan, governor of the Central Bank of Syria, says the test paves the way for international card acceptance in Syria and that maintaining strong compliance, risk management and operational controls will remain essential. Serhan likewise stresses that Visa has worked within applicable legal, regulatory and compliance requirements. For a test transaction, it seems there was a great deal of attention paid to the rules, with the entire operation being carefully managed.

Also Read: Lebanon’s 5G Era Begins With 150 Stations And A $1M Budget

The test is the latest step in a sequence that began in December 2025, when Visa announced a strategic roadmap to support Syria’s integration into the global digital economy. In February 2026 it hosted its first industry gathering of banks, ecosystem partners and policymakers in Damascus and, the same month, signed an agreement with Syria’s Ministry of Communications and Information Technology in San Francisco.

Michel Kattouah, Paymera’s CEO, called the test “the return of international card acceptance,” but while that’s positive news, there’s no word yet on when a Syrian bank will issue a Visa card to a Syrian customer.