News

Netflix Introduces “Play Something” Shuffle Feature

The new “Play Something” feature plays content based on your watch history, whether it’s something new, not yet finished, or just hanging around in your queue.

Published

5 years ago

May 3, 2021

Joanna Melki

Netflix

Do you sometimes turn on Netflix, only to find yourself unable to decide what you want to watch? You’re not the only one! Fortunately for you and all other indecisive viewers, the “Play Something” feature has just been officially announced by Cameron Johnson, Director of Product Innovation at Netflix.

“When you hit the ‘Play Something’ button, you’ll be instantly met with a series or film we know you’ll love based on what you’ve watched before,” writes Johnson in the official announcement.

If Netflix doesn’t get it right on the first try, you can simply click “Play Something Else” and get:

Different series or film.
Series or film you’re already watching.
Series or film on your list.
Unfinished series or film.

For now, the new feature is available only for smart TV, but testing for mobile devices is planned to start soon.

How To Use The “Play Something” Feature

Launch the Netflix app on your smart TV.
Select the “Press Something” button located:
- Underneath your profile name.
- In the tenth row on your Netflix homepage.
- In the navigation menu on the left of the screen.
Press the “Play Something Else” button if you want another suggestion.

Netflix users who rely on screen readers will be pleased to know that the new feature fully supports Text-to-Speech (TTS).

Also Read: Netflix Is Testing A Way To Stop Its Users From Sharing Their Passwords

With the “Play Something” feature, Netflix becomes one step closer to the traditional cable experience, whose inherent element of surprise is both one of its biggest downsides and benefits.

Now that users can tell Netflix to pick something to watch for them, they are far more likely to discover hidden gems they might otherwise miss or become hooked on the company’s exclusive content. The latter is especially important for the streaming giant because exclusive content is what keeps subscribers subscribed.

News

NEOPAY Wants To Follow Merchants Across Channels And Borders

A controlling 65% stake in noon payments would give NEOPAY access to marketplace sellers, online merchants and the payment flows they generate.

Published

1 day ago

October 5, 2026

Nour Nasir

neopay wants to follow merchants across channels and borders

It’s been a long time since checkouts were single defined places. A merchant might take payments at a physical register, on its own website and through an online marketplace, sometimes in more than one country. NEOPAY wants to follow those transactions wherever they happen.

The UAE payments company has entered into an agreement to acquire a 65% controlling stake in noon payments. NEOPAY already runs the acquiring infrastructure that lets merchants accept card payments, along with omnichannel acceptance and a merchant services platform. This new deal would add noon payments’ embedded payments platform, e-commerce gateway and merchant network across the UAE, Saudi Arabia and Egypt. That would considerably expand both NEOPAY’s digital commerce capabilities and its regional reach.

For merchants, the attraction is a single provider for online and in-store payments, plus faster settlements, data and analytics, and value-added financial services.

“Payments should be simple, reliable, and built for the markets they serve,” said Faraz Khalid, CEO of noon. His counterpart at NEOPAY, Vibhor Mundhada, added: “We have built a strong payments business in the UAE, and our ambition is now to take that capability across the region”. The acquisition, Mundhada added, would “expand our footprint into Saudi Arabia and Egypt” while reinforcing NEOPAY’s position at home.

Also Read: In Kuwait, Your Surgeon Might Be Operating From Another Country

NEOPAY is also keen to point out potential payment volume increases. The company says noon payments’ integrations with marketplace sellers and online merchants create high transaction density in some of the region’s fastest-growing digital commerce segments. It also believes control of the business would give it access to those merchant relationships and payment flows, and speed up the rollout of alternative payment methods and installment options.

The combined roadmap targets faster merchant onboarding, better payment performance, tighter fraud controls and embedded financial services. The deal could also strengthen cross-border payments and settlement along key regional commerce corridors.