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Netflix Introduces “Play Something” Shuffle Feature

The new “Play Something” feature plays content based on your watch history, whether it’s something new, not yet finished, or just hanging around in your queue.

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netflix introduces play something shuffle feature
Netflix

Do you sometimes turn on Netflix, only to find yourself unable to decide what you want to watch? You’re not the only one! Fortunately for you and all other indecisive viewers, the “Play Something” feature has just been officially announced by Cameron Johnson, Director of Product Innovation at Netflix.

“When you hit the ‘Play Something’ button, you’ll be instantly met with a series or film we know you’ll love based on what you’ve watched before,” writes Johnson in the official announcement.

If Netflix doesn’t get it right on the first try, you can simply click “Play Something Else” and get:

  • Different series or film.
  • Series or film you’re already watching.
  • Series or film on your list.
  • Unfinished series or film.

For now, the new feature is available only for smart TV, but testing for mobile devices is planned to start soon.

How To Use The “Play Something” Feature

  1. Launch the Netflix app on your smart TV.
  2. Select the “Press Something” button located:
    • Underneath your profile name.
    • In the tenth row on your Netflix homepage.
    • In the navigation menu on the left of the screen.
  3. Press the “Play Something Else” button if you want another suggestion.

Netflix users who rely on screen readers will be pleased to know that the new feature fully supports Text-to-Speech (TTS).

Also Read: Netflix Is Testing A Way To Stop Its Users From Sharing Their Passwords

With the “Play Something” feature, Netflix becomes one step closer to the traditional cable experience, whose inherent element of surprise is both one of its biggest downsides and benefits.

Now that users can tell Netflix to pick something to watch for them, they are far more likely to discover hidden gems they might otherwise miss or become hooked on the company’s exclusive content. The latter is especially important for the streaming giant because exclusive content is what keeps subscribers subscribed.

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Truecaller To Use Microsoft Azure AI Speech For Call Answering

The new service features a powerful speech generation tool to allow users to create AI versions of their voices.

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truecaller to use microsoft azure ai speech for call answering
Truecaller

Truecaller, a well-known app for identifying and blocking spam calls, is enhancing its services by allowing users to create AI versions of their voices. The new feature, available to those with access to Truecaller’s AI Assistant, stems from a partnership with Microsoft and its Azure AI Speech tool, allowing the generation of realistic AI voices that accurately mimic users’ speech patterns and tone.

“This groundbreaking capability not only adds a touch of familiarity and comfort for the users but also showcases the power of AI in transforming the way we interact with our digital assistants,” explained Truecaller product director and general manager Raphael Mimoun in a recent blog post.

The AI Assistant in Truecaller screens incoming calls, informing recipients of a caller’s purpose. Based on this information, users can decide whether to answer the call themselves or let the AI Assistant handle it.

When the feature was introduced in 2022, users could only choose from a collection of preset voices. The ability to record one’s own voice represents a significant step towards the complete personalization of the service.

Also Read: Getting Started With Google Gemini: A Beginner’s Guide

Azure AI Speech, showcased during the last Build conference, only recently added a personal voice feature that lets people record and replicate voices. Microsoft explained in a blog post, however, that Personal Voice is available on a limited basis and only for specific use cases like voice assistants.

To maintain ethical standards, Microsoft’s Azure AI Speech automatically adds watermarks to AI-generated voices. Additionally, a code of conduct requires companies to obtain full consent from individuals being recorded and prohibits impersonation.

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