Do you sometimes turn on Netflix, only to find yourself unable to decide what you want to watch? You’re not the only one! Fortunately for you and all other indecisive viewers, the “Play Something” feature has just been officially announced by Cameron Johnson, Director of Product Innovation at Netflix.
“When you hit the ‘Play Something’ button, you’ll be instantly met with a series or film we know you’ll love based on what you’ve watched before,” writes Johnson in the official announcement.
If Netflix doesn’t get it right on the first try, you can simply click “Play Something Else” and get:
- Different series or film.
- Series or film you’re already watching.
- Series or film on your list.
- Unfinished series or film.
For now, the new feature is available only for smart TV, but testing for mobile devices is planned to start soon.
How To Use The “Play Something” Feature
- Launch the Netflix app on your smart TV.
- Select the “Press Something” button located:
- Underneath your profile name.
- In the tenth row on your Netflix homepage.
- In the navigation menu on the left of the screen.
- Press the “Play Something Else” button if you want another suggestion.
Netflix users who rely on screen readers will be pleased to know that the new feature fully supports Text-to-Speech (TTS).
With the “Play Something” feature, Netflix becomes one step closer to the traditional cable experience, whose inherent element of surprise is both one of its biggest downsides and benefits.
Now that users can tell Netflix to pick something to watch for them, they are far more likely to discover hidden gems they might otherwise miss or become hooked on the company’s exclusive content. The latter is especially important for the streaming giant because exclusive content is what keeps subscribers subscribed.
Yalla!Hub Forms New Partnership With WEE Marketplace
The collaboration will accelerate e-commerce digitalization and allow for speedy deliveries across the Gulf countries.
After raising $6 million to expand into Saudi Arabia and Qatar, Yalla!Hub is now set to collaborate with WEE to facilitate the sale of products through both YallaMarket and the WEE marketplace. The companies plan to enhance the GCC e-commerce market using a range of innovative solutions for sales and delivery, presenting new opportunities for Emirati-based and foreign suppliers.
“This collaboration with WEE Marketplace signifies a major step forward in our mission to revolutionize e-commerce through digitalization in the UAE and GCC, making market entry and operations smoother both for customers and businesses. With this partnership, we’re able to extend the reach of brands to a wider audience,” explained Leo Dovbenko, CEO of Yalla!Hub.
Meanwhile, new partner WEE is uniquely positioned in the UAE and already well known for fast delivery services. The company’s WEE Marketplace will soon feature goods from Yalla!Hub on their platform, empowering Dubai shoppers with 1-hour delivery windows and a next-day service across the rest of the Emirates.
“WEE Marketplace and Yalla!Hub are absolute leaders of the UAE fast e-commerce market, and this partnership opens new horizons for brands, allowing them to enter at once both platforms. We choose the brands very carefully, aiming to give the best products to our customers,” said Anastasia Kim, CEO and co-founder of WEE marketplace.
The Emirati e-commerce market has now reached a value of nearly $13 billion and is expected to grow to $20 billion by 2027. Express deliveries account for 5.5% of total merchandise turnover, which currently stands at around $700 million. Among the express delivery categories, cosmetics, pharmaceuticals, flowers, and groceries lead the way.