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Samsung Launches SmartThings Pro For Gulf’s B2B Sector

The platform offers AI-driven automation to schools, offices, and hotels, optimizing cooling and energy use while supporting smart city goals.

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samsung launches smartthings pro for gulf's b2b sector
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Samsung Gulf Electronics has introduced SmartThings Pro, an advanced smart technology platform designed to tackle the unique challenges faced by businesses operating in an extreme climate and fast-moving market. Expanding on the Korean tech giant’s existing smart home innovations, SmartThings Pro brings enhanced automation, efficiency, and intelligent management to commercial and public sector spaces.

Ayman Al Hamalawi, Director and Head of the Air Conditioning Division at Samsung Gulf Electronics, emphasized the platform’s impact: “SmartThings Pro represents a pivotal moment in the evolution of smart building management across the region. We have developed this platform with a deep understanding of the region’s specific challenges, particularly in managing cooling efficiency and energy consumption in our extreme climate. SmartThings Pro not only addresses these challenges head-on but also aligns with the ambitious sustainability goals and smart city initiatives of the GCC nations”.

Samsung is stepping up its game by offering enterprise-grade solutions to tackle the Gulf’s pressing concerns — rising temperatures, high energy consumption, and increasingly ambitious sustainability requirements. As global temperatures climb, businesses enter a frustrating cycle: increased cooling demands lead to higher energy use and therefore, greater carbon emissions.

samsung smartthings pro gulf

SmartThings Pro counters this problem with an AI-powered HVAC management system, optimizing cooling performance while minimizing electricity consumption, especially during the region’s scorching summer months. The feature is known as “proactive loss detection and energy optimization” which offers detailed, location-based reports, enabling businesses to fine-tune their operations and cut unnecessary energy expenses.

Also Read: Anthropic’s Claude 3.7 Sonnet Introduces Hybrid Reasoning

Like its home automation cousin, the SmartThings Pro platform seamlessly integrates multiple devices within commercial environments like hotels and office buildings. It enables centralized management of air conditioning, humidity levels, lighting, security cameras, smart signage, temperature controls, and even televisions. Additionally, SmartThings Pro supports third-party devices such as locks, speakers, and sensors, offering a comprehensive automation solution.

Overall, SmartThings Pro represents a major leap forward in commercial IoT technology, offering Gulf enterprises a competitive edge through advanced automation and sustainability-focused solutions. By combining Samsung’s AI expertise with real-world business demands, it creates an adaptable ecosystem that evolves with company needs. Enterprise clients also gain access to customizable APIs for seamless integration, unlocking smarter resource management.

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Syria Just Got Its First Super App Featuring Built-In Digital Payments

Built by UAE-based Syrian founders with the Ministry of Tourism’s backing, My Syria lands as visitor numbers more than double.

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syria just got its first super app featuring built-in digital payments

For most of the past decade, paying for anything in Syria with an international card was effectively impossible. Sanctions, a collapsed banking sector, and years of isolation left the country running on cash. That is what makes the launch of My Syria — the country’s first super app — more than a routine product announcement.

Developed by 121 Living, a company founded by four UAE-based Syrian entrepreneurs — Rami Kaiem, Feras Kaiem, Waseem Qudmani, and Kinan Madi — the app launched in Damascus on July 30 under the patronage of Minister of Tourism Mazen Al-Salhani. It bundles hotels, restaurants, transport, attractions, food delivery, and other lifestyle services into a single platform, currently offering eight services with plans to expand to more than 40 verified tourism and hospitality providers across the country.

Although the app already sounds enticing, the headline feature is its built-in payments. My Syria is the first platform in Syria to support cross-border digital payments through Apple Pay, Google Pay, Visa, Mastercard, and American Express — familiar tools for international visitors, and a route into the digital economy for local businesses that have long operated outside it.

my syria super app launch event

The launch rides on a sharp rebound for the troubled country. Syria’s tourism sector recorded 3.52 million visitor arrivals in the first half of 2026, a 111 percent increase over the 1.67 million during the same period in 2025 — a mix of returning expatriates, regional visitors, and international tourists.

Also Read: This UAE Platform Wants To Replace Fashion Photo Shoots With AI

The Ministry of Tourism, which supported and supervised the app’s development, frames the launch as proof of concept for a wider strategy. “Digital transformation is one of the Ministry’s strategic priorities because it enables us to build a more competitive, connected and investment-ready tourism sector,” Al-Salhani said, inviting technology companies “globally, regionally and locally” to explore opportunities across the wider economy.

For 121 Living, this is phase one, with additional services and expanded geographic coverage planned. Whether a super app can flourish in a market still rebuilding its infrastructure is an open question, but for the first time in years, a visitor to Damascus can pay for dinner with their phone.

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