News

HP Invests In Saudi Tech, AI, And Education To Boost Regional Growth

The tech giant is committed to expanding local manufacturing, AI R&D, and education initiatives, supporting the Kingdom’s Vision 2030 program.

Published

5 months ago

February 12, 2025

Nour Nasir

hp invests in saudi tech ai and education to boost regional growth

Global tech manufacturer HP is doubling down on its commitment to Saudi Arabia with a series of strategic initiatives known as “Made in Saudi”. The investments align with the Kingdom’s Vision 2030 and focus on technology manufacturing, artificial intelligence, research & development, and education.

One of the company’s key moves is the establishment of a large manufacturing facility in Riyadh, aimed at strengthening Saudi Arabia’s tech industry. Additionally, HP is launching an AI and R&D Center of Excellence (CoE) in Dhahran, designed to give the Kingdom a competitive edge in the global tech market. The center will drive advancements in data analysis, robotic process automation, and smarter decision-making.

HP is also prioritizing education, rolling out multiple programs to help develop the skills of young Saudis. By 2027, the company aims to create thousands of new jobs, giving local talent a vital role in the country’s economic transformation away from the oil sector.

“At HP, we see tremendous potential in the Kingdom of Saudi Arabia and have made strategic AI investments to fuel further growth in the region,” said Enrique Lores, President and CEO of HP Inc. “Building on our trusted brand and the strength of our portfolio, we are committing to manufacturing, education, and research initiatives that drive innovation and help expand HP’s global reach, bringing even greater opportunity to the MEA region”.

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A strong network of government partnerships has also helped HP roll out several global education initiatives, such as the HP Cambridge EdTech Fellowship and HP IDEA. So far, the programs have benefited over 600,000 people, and by 2027, they are expected to reach more than 6 million students and teachers in Saudi Arabia.

HP also continues to back the Kingdom’s National Gaming and Esports Strategy (NGES). In June 2024, the company opened the HP Gaming Garage Lab at the Saudi Electronic University, shortly after, HP’s online courses earned micro-degree status from the National eLearning Centre (NeLC) and the Ministry of Communications and Information Technology (MCIT).

HP’s significant investments in Saudi Arabia show a considerable commitment to the Kingdom’s digital transformation, and will surely help to boost the company’s presence across the wider Middle East.

News

Saudi EV Adoption Accelerates With BYD Expansion & Tesla Launch

Saudi Arabia’s EV market is gaining momentum as BYD plans major showroom growth and Tesla establishes a foothold in Riyadh.

Published

2 days ago

July 16, 2025

Nour Nasir

saudi ev adoption accelerates with byd expansion and tesla launch

Saudi Arabia’s ambitions to become a regional hub for electric mobility are drawing greater investment from global automakers. As part of Vision 2030, the Kingdom is targeting 30% electric vehicle (EV) adoption in the capital, Riyadh, by the end of the decade — an objective that’s now shaping the strategic interests of international EV brands.

Chinese manufacturer BYD is planning a substantial thrust into the Saudi market, building on its current footprint of three showrooms. According to Jerome Saigot, BYD’s managing director in the Kingdom, the company aims to open 10 showrooms by the end of 2026.

“Saudi Arabia is a complex market. You need to go fast. You need to think big,” Saigot recently told reporters. “We are not here to stay at 5,000 or 10,000 cars a year”.

The announcement follows Tesla’s entry into the Saudi EV space, with the US automaker opening its first showroom in Riyadh in April. Tesla joins early players like BYD and Geely in what remains a nascent but strategically important segment for the Kingdom.

The Saudi Public Investment Fund (PIF) has also ramped up its electric mobility agenda. Its efforts include major investments in Lucid Motors, the creation of local EV brand Ceer, and support for the rollout of national charging infrastructure.

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However, electric vehicles still only account for just over 1% of total car sales in Saudi Arabia, according to data from PwC cited by Bloomberg. Key challenges include high upfront costs, limited public charging access, and the added complexity of operating in extreme heat conditions.

In spite of those hurdles, Saigot views Tesla’s entry as a net positive. “The more Tesla communicates on marketing, the better it is for us,” he said. Saigot joined BYD in April, having previously held executive roles at Nissan and Great Wall Motor.

With multiple brands scaling up activity in parallel — and government-backed infrastructure investment underway — Saudi Arabia’s EV sector appears set for rapid acceleration over the next few years.