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Google Cloud Backs DXB Female Founders Event Series
Hosted at Google Cloud’s Dubai office, the series provides female entrepreneurs in the UAE with mentorship, skills, and networking opportunities.
The DXB Female Founders (DFF) monthly event series — an initiative supporting women entrepreneurs in the UAE — has secured sponsorship from Google Cloud. Hosted at Google Cloud’s Dubai office, the series will offer female founders a space to connect, learn, and develop critical business skills.
Kicking off today, the DFF series will feature monthly events, each built around a unique theme. Attendees can expect hands-on workshops, expert-led discussions, and real-life founder stories designed to provide actionable insights for aspiring and established entrepreneurs.
The first event focuses on Founder Stories, featuring Saba Yussouf, General Partner of Nettle Ventures. Saba, who sold her first business at 24 for £2 million and now leads a $60 million biotech company, will offer first-hand advice on investor readiness, key funding strategies, and what investors seek in a startup.
Adding to the lineup, Marisa Peer — celebrity therapist and best-selling author of I Am Enough — will deliver a session on overcoming self-doubt, building confidence, and achieving business success. With experience coaching top athletes, executives, and high-profile individuals, Marisa’s insights will be invaluable for founders looking to break mental barriers and reach their full potential.
The series will also welcome Nacho Floristan, Director of Generative AI Solutions Architecture at Google Cloud, alongside other accomplished female founders who will share their entrepreneurial journeys.
Faranak Farahmand Pour, Director of Global Strategic Initiatives at Google Cloud, highlighted the impact of this initiative: “Through our support of the DXB Female Founders event series, we aim to help unlock the immense potential of female talent in this region and contribute to the UAE’s ambitious goals for economic growth and technological advancement”.
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Nicki Bedford, Founder & CEO of DXB Female Founders, echoed the sentiment: “DXB Female Founders is committed to equipping women entrepreneurs with the tools, knowledge, and networks they need to thrive. We’re incredibly grateful for Google Cloud’s sponsorship, which allows us to reach more women and connect them with world-class expertise”.
By offering practical skills, fostering meaningful connections, and providing access to top-tier mentors, the initiative aims to contribute to the UAE’s vision of technological progress, economic diversification, and a thriving innovation culture.
For more details about the initiative or to register for upcoming DXB events, head to the official website.
News
Instagram Now Lets You Tune Its Algorithm, But There’s One Big Catch
The new controls promise users “agency” over their feed, but asking to see more from accounts you actually follow returns an error.
Instagram has expanded its algorithm personalization feature to the main feed, letting users specify which topics they want surfaced more or less often in recommendations.
Instagram chief Adam Mosseri framed the change as a matter of user control. “I believe it’s in our best interest as a business to empower people to shape Instagram into something that works for them, and that people should be able to have a meaningful amount of agency over the products they spend so much time in,” he wrote on Threads.
Though it turns out that agency has limits. The controls only accept interest-based topics, such as “rescue dogs” or “parenting humor”. Requesting “posts from people I follow” returns no results, which is obviously a sore point for creators whose posts rarely reach their own audiences. Mosseri conceded the tension: “Who you follow used to be a meaningful tool people had for shaping their own experience, and as recommendations took over the main feed that tool quietly stopped working”.
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Instagram credits large language models for making its algorithms legible enough to personalize, and says it is “actively working on supporting requests for people, different moods or vibes, content types, and more” – potentially leading to a fully “bespoke” version of the app.
