News
Google Cloud Backs DXB Female Founders Event Series
Hosted at Google Cloud’s Dubai office, the series provides female entrepreneurs in the UAE with mentorship, skills, and networking opportunities.
The DXB Female Founders (DFF) monthly event series — an initiative supporting women entrepreneurs in the UAE — has secured sponsorship from Google Cloud. Hosted at Google Cloud’s Dubai office, the series will offer female founders a space to connect, learn, and develop critical business skills.
Kicking off today, the DFF series will feature monthly events, each built around a unique theme. Attendees can expect hands-on workshops, expert-led discussions, and real-life founder stories designed to provide actionable insights for aspiring and established entrepreneurs.
The first event focuses on Founder Stories, featuring Saba Yussouf, General Partner of Nettle Ventures. Saba, who sold her first business at 24 for £2 million and now leads a $60 million biotech company, will offer first-hand advice on investor readiness, key funding strategies, and what investors seek in a startup.
Adding to the lineup, Marisa Peer — celebrity therapist and best-selling author of I Am Enough — will deliver a session on overcoming self-doubt, building confidence, and achieving business success. With experience coaching top athletes, executives, and high-profile individuals, Marisa’s insights will be invaluable for founders looking to break mental barriers and reach their full potential.
The series will also welcome Nacho Floristan, Director of Generative AI Solutions Architecture at Google Cloud, alongside other accomplished female founders who will share their entrepreneurial journeys.
Faranak Farahmand Pour, Director of Global Strategic Initiatives at Google Cloud, highlighted the impact of this initiative: “Through our support of the DXB Female Founders event series, we aim to help unlock the immense potential of female talent in this region and contribute to the UAE’s ambitious goals for economic growth and technological advancement”.
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Nicki Bedford, Founder & CEO of DXB Female Founders, echoed the sentiment: “DXB Female Founders is committed to equipping women entrepreneurs with the tools, knowledge, and networks they need to thrive. We’re incredibly grateful for Google Cloud’s sponsorship, which allows us to reach more women and connect them with world-class expertise”.
By offering practical skills, fostering meaningful connections, and providing access to top-tier mentors, the initiative aims to contribute to the UAE’s vision of technological progress, economic diversification, and a thriving innovation culture.
For more details about the initiative or to register for upcoming DXB events, head to the official website.
News
The Petshop Launches UAE’s First Pet Care Super App
Dubai retailer folds shopping, bookings and pet records into one mobile hub that features reminders, personalization, and more.
The Petshop has introduced a “Super App” that pulls together shopping, service bookings and pet records into a single platform, pitching it as the first integrated pet care app of its kind in the UAE.
The release turns the company’s stores, services and e-commerce operation into one connected system. Instead of juggling calls, WhatsApp chats and paper notes, customers manage everything from one account.
Each pet gets a dedicated profile. Age, diet, medical notes and behavioral traits sit in one place and update over time. For households with multiple animals, it’s a practical fix: fewer lost details, fewer repeat explanations at the counter.
That data feeds the app’s personalization. Reminders, recommendations and service options adjust to the specific pet rather than defaulting to broad prompts.
Grooming, boarding, relocation, aquatics and wellness services are booked through the same flow. Users can check availability, lock in appointments and see past visits without hopping between tools. All of the key services can be accessed and booked with a few taps.
The company says records and documents are stored with added safeguards, including verified digital paperwork for sensitive information, while usage signals trigger timely prompts without exposing private data.
“Over the past fifteen years, we’ve grown alongside the pet community in the UAE and seen how pet ownership has evolved,” said Amr Hazem Youssef, CEO of The Petshop. “For pet families, care now depends on continuity, accurate information, and services that match real life, not isolated transactions. This app brings those elements into one place with a structure that supports reliable care”.
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He added: “Pets have individual needs that change over time, and those needs shape daily decisions around routines, health, and wellbeing. By keeping information organized and connecting services within one system, we can reduce friction for pet families and deliver greater consistency across the experience.”
Founded in 2011, The Petshop now operates 11 outlets across the United Arab Emirates, including megastores in Dubai Investment Park and Abu Dhabi’s Al Reem Island, plus an online catalogue of more than 12,000 products.
The Petshop Super App is available on both the App Store and Google Play.
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