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Omantel Partners With Shaffra To Boost AI And Metaverse Tech
The strategic move will accelerate the country’s digital transformation and transform the local ICT infrastructure.
In an agreement formalized at Riyadh’s LEAP 2025 Conference, Omantel has teamed up with Shaffra Technology Labs in a strategic move to bring advanced AI and metaverse solutions to Oman. The technology from Singapore-based Shaffra will be integrated into Omantel’s cloud services and made available to both government institutions and private businesses.
Eng. Aladdin Bait Fadhel, Omantel’s Chief Commercial Officer, emphasized the company’s commitment to driving digital transformation in Oman. “At Omantel, our vision is to solidify our leadership role as a key enabler of Oman’s digital transformation and to be the premier provider of innovative technology solutions in the region. Our collaboration with Shaffra will significantly contribute to developing cutting-edge technology solutions, particularly in artificial intelligence, for our customers”.
Shaffra’s CEO, Al Harith Al Atawi, echoed the enthusiasm, highlighting how the partnership will introduce advanced AI and metaverse solutions to the Omani market, and noting a key initiative, the AI employee project, that has already gained traction across various government and private entities in multiple countries. “We aim to deliver a unique experience for Omantel customers through this partnership and innovative projects that enhance productivity and reduce costs,” said Al Atawi.
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The Shaffra partnership aligns with Omantel’s ongoing efforts to attract cutting-edge global technologies and strengthen Oman’s ICT infrastructure in line with the country’s 2040 strategy. By working with leading international tech firms, Omantel is focused on accelerating Oman’s digital transformation, ensuring countrywide access to top-tier digital solutions.
Omantel has long been a key player in Oman’s telecommunications landscape, leveraging its expertise in digital technology and communications to deliver innovative, cross-sector solutions such as AI, cloud computing, smart technologies, and cybersecurity.
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A Three-Clinic Network Bets Dubai Is Ready For Longevity Medicine
Longevium has enlisted nearly 100 clinicians and created an AI platform in a bid to sell biological-age tracking as a medicine, not a wellness service.
Dubai has been busily creating the scaffolding for a longevity industry, including a dedicated regulatory authority and a health market deep enough to sustain it. Now the clinics are arriving.
Longevium, a longevity clinic network, has opened three locations across the city: a flagship at Triple Seven Mall on Jumeirah 3, and branches in Jumeirah Lake Towers and Jumeirah Village Circle. Together they house a multidisciplinary team of nearly 100 physicians and specialists offering what the company bills as “a measurable medical system for longevity”.

The pitch is that longevity medicine should look less like a wellness menu and more like continuous clinical care. Each patient’s biological age assessment, laboratory results, body composition, cardiovascular risk factors, metabolic markers, and lifestyle data feed into a single profile, with a proprietary AI platform helping physicians track progress and adjust protocols against the patient’s own biomarkers.
“Healthy aging must be approached clinically through diagnostics, biomarkers, physician supervision, longitudinal tracking, and protocols tailored to the individual,” said Dr. Ksenia Butova, Longevium’s founder and CEO. “Our goal is to help patients understand their health trajectory before disease develops, and then actively change that trajectory”.
The treatment list spans peptide-based protocols, exosome therapies, stem cell approaches, GLP-1 metabolic optimization, hormone balance programs, cardiovascular prevention, and regenerative aesthetics — a model built for the entrepreneurs, executives, and international patients the clinic says want measurable results rather than generic wellness. A signature offering, Longevity Day, compresses biomarker testing, ultrasound and vascular imaging, specialist consultations, IV therapy, and a personalized optimization roadmap into a single three-hour visit.
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“Here, longevity, biotechnology, AI, prevention, and regenerative medicine are converging into a single ecosystem,” said Butova. “This is why Longevium was built in Dubai, and why we believe the UAE can become a global reference point for longevity medicine”.
The emirate established the Dubai Longevity Authority in 2026 to oversee its longevity, wellness, and advanced health sectors, and the Dubai Health Authority reported insured beneficiaries exceeding 4.9 million in 2025, up around 6.5%, with insurance claims reaching approximately 49.6 million, up around 13.5%.
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