News

YouTube Rolls Out Supervised Children’s Accounts Across MENA

An industry-first feed timer lets parents cap Shorts scrolling. Access can also be switched off entirely ahead of exam season.

Published

1 month ago

July 10, 2026

Dana Saadeh

YouTube

YouTube has launched supervised kid accounts across the Middle East and North Africa, giving parents a way to hand their children the main YouTube app without handing over all of it. Announced in Dubai on July 2, the accounts are built directly into the platform rather than the standalone YouTube Kids app, and are aimed at families who feel a child has outgrown the curated library but isn’t ready for the open feed.

Parents can choose from three content settings, each broadly aligned with international content ratings. Explore covers educational videos, tutorials, arts and crafts, and dance. Explore More adds gaming and live streams. Most of YouTube opens up almost everything except videos rated 18+ or deemed inappropriate for supervised accounts.

The standout tool is an industry-first Shorts feed timer, which lets parents set daily limits on short-form scrolling. Set it to zero and Shorts disappears altogether – a lever YouTube suggests parents might pull ahead of exam season. Other protections are on by default for all users under 18: “Take a Break” and “Bedtime” reminders, no personalized ad targeting, autoplay switched off, and no ability to upload videos or write comments. The accounts are optional, and parents can end supervision at any time.

The kid accounts join supervised teen accounts already available across the region, which notify parents by email when a teenager uploads a video or starts a live stream.

“YouTube has been a huge part of families’ lives across this region for over 20 years,” said Javid Aslanov, head of YouTube Middle East and North Africa, citing Kantar research showing 95% of viewers in Saudi Arabia and the UAE agree YouTube has top content in education and learning.

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“It’s essential that we protect young people in – not from – the digital world,” added Garth Graham, YouTube’s head of health.

The new settings are rolling out gradually across the MENA, including the Kingdom of Saudi Arabia, Oman, Kuwait, Qatar, Bahrain, Jordan, Lebanon, Egypt, Tunisia, Algeria, and Iraq. The latest features can be set up through Family Center in the YouTube app or via Google Family Link.

News

Samsung And Spotify Offer Free Premium Deal In MENA

Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.

Published

6 days ago

August 7, 2026

Nour Nasir

Samsung

Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.

Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.

For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.

“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.

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For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.

“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.

The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.