News

YouTube To Start Deducting Taxes From Non-US Content Creators

Published

5 years ago

March 17, 2021

youtube to start deducting taxes from non-us content creators

As if YouTubers from outside of the United States were not facing enough challenges as it is, they will soon have one more thing to worry about. That’s because YouTube has recently announced its decision to start deducing taxes from US earnings of all non-US content creators.

The video streaming platform says that it is required by Chapter 3 of the US Internal Revenue Code to collect tax information from all creators outside of the US.

“Over the next few weeks, we’ll be asking you to submit your tax info in AdSense to determine the correct amount of taxes to deduct, if any apply,” explained Google in an email sent to affected YouTubers. “If your tax info isn’t provided by May 31st, 2021, Google may be required to deduct up to 24 percent of your total earnings worldwide.”

In practice, this means that a content creator earning $1,000 from YouTube every month would lose $2,880 each year by choosing not to submit their tax information. If the same YouTube submitted their tax information, only their US earnings would be taxed, so the annual figure would most likely be significantly lower.

Calculating just how much lower it would really be is fairly easy:

Log in to your YouTube account and go to YouTube Analytics > Advanced Mode.
Select a date range in the top-right corner of the analytics page.
Click the Geography button in the main menu bar and select the United States.

You should now be able to see how much of your total YouTube revenue will be subject to US taxes.

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YouTube gives content creators until May 31st, 2021 to submit their tax information, and the company is planning to start deducing taxes on US earnings as early as June. To avoid missing the deadline, you can update your AdSense account right now:

Log in to your AdSense account.
Navigate to Payments > Manage Settings.
Click Manage Tax Info under United States tax info.

News

At I/O 2026, Sundar Pichai Concedes AI Must Deliver Real Value

Gemini 3.5, a personal agent called Spark, agentic shopping, and Android XR eyewear are all aimed at making AI feel useful, not just impressive.

Published

2 weeks ago

May 20, 2026

Nour Nasir

at io 2026 sundar pichai concedes ai must deliver real value

Google

Google’s annual I/O developer conference (I/O 2026) has recently become a status update on the same question: can the company turn its AI spending into products people use every day? This year, chief executive Sundar Pichai described Google as being in a phase of hyper progress, while conceding this is the part of the cycle where people want to see real value in the products they use on a day-to-day basis.

The strategy on display was to push agents — AI systems that act on a user’s behalf — into nearly every Google product at once. Search now has an “intelligent search box” that returns generated explainer videos alongside links. Gmail, Docs, YouTube and Maps are gaining their own agent layers, including a Docs Live feature that turns spoken instructions into drafted text with citations.

Two new models, Gemini 3.5 and a cheaper Gemini 3.5 Flash, arrived the same day. Google says 900 million people now use Gemini, and that more than 50 billion images have been generated with it. The pricing tier names are likely to confuse buyers: a new AI Ultra plan launches at $100 a month, while the older Gemini AI Ultra drops from $250 to $200.

The flashier announcements were Gemini Omni, a video generator pitched as a more realistic answer to OpenAI’s discontinued Sora 2, and Gemini Spark, a personal agent that handles recurring tasks across a user’s Google account. A new universal shopping cart lets agents complete purchases across multiple retailers from inside Google itself, placing the company between the merchant and the buyer, and also owning the checkout.

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Google also confirmed its Android XR eyewear, built with Samsung and frames from Warby Parker and Gentle Monster. Audio-only glasses ship this autumn; a display-equipped version, which would superimpose live translations into the wearer’s field of view, is still in development. Both sets translate, however only the display version shows you the result.

What Pichai did not resolve is the bargain underneath all this. An agent is only useful to the degree it knows your calendar, your inbox, your shopping history and your physical surroundings. Google has now confirmed that, in time, the same context may carry advertising.