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GITEX GLOBAL 2024 To Showcase Leading AI Tech Talent
The Dubai expo will bring thought leaders, founders, and investors together in a landmark event celebrating the UAE’s growing success as a global AI hub.
Over 3,500 of the tech sector’s most well-known brands will converge at the World Trade Centre in Dubai between 14 and 18 October for GITEX GLOBAL 2024, the world’s largest technology and startup event.
This year, the tech expo will see thought leaders, industry heavyweights and even government representatives gather to showcase and discuss breakthrough AI technologies while forging potential collaborations that could lead to future advancements in one of the world’s fastest-growing sectors.
GITEX GLOBAL 2024 will highlight the potential challenges surrounding AI, including ethics, government policies, and regulations. Experts will also uncover key opportunities for applying the technology in the tech, health, and finance sectors and explain how it might shape the future of work and employment.
The UAE has become increasingly prominent as a global AI hub due to a long-term government agenda aiming to harness the new technologies’ full potential. The UAE’s National Strategy for Artificial Intelligence offers a clear and determined vision to make the country an AI world leader by 2031, with significant funds already allocated to public services, tourism, energy, and education.
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AI solutions are increasingly seen as vital tools for enhanced productivity and economic growth amongst world leaders and industry experts. In a recent GITEX Tech Waves podcast, Thomas Pramotedham, CEO of Abu Dhabi-based AI enterprise Presight, explained: “Today you’ll see companies applying AI and AI evolving — in five, ten years, it will get smarter, and when it gets smarter, you’ll get more efficiency and shorter routes to answers for difficult and complex questions. In return, that will be to the betterment of society and the world we live in”.
GITEX headliners for 2024 include a host of tech giants such as Adobe, Alibaba Cloud, AWS, Builder AI, Dell, G42, Google, HPE, IBM, Meta, Microsoft, Nvidia, and Open AI. In addition, the conference will feature a star-studded lineup of keynote speakers, including Isabell Gradert, VP of Central Research and Technology at Airbus (Germany), Michael Spranger, President of Sony AI (Japan), and Stephen Ibaraki, and many more.
For more information about GITEX GLOBAL 2024, head to the official website.
News
At I/O 2026, Sundar Pichai Concedes AI Must Deliver Real Value
Gemini 3.5, a personal agent called Spark, agentic shopping, and Android XR eyewear are all aimed at making AI feel useful, not just impressive.
Google’s annual I/O developer conference (I/O 2026) has recently become a status update on the same question: can the company turn its AI spending into products people use every day? This year, chief executive Sundar Pichai described Google as being in a phase of hyper progress, while conceding this is the part of the cycle where people want to see real value in the products they use on a day-to-day basis.
The strategy on display was to push agents — AI systems that act on a user’s behalf — into nearly every Google product at once. Search now has an “intelligent search box” that returns generated explainer videos alongside links. Gmail, Docs, YouTube and Maps are gaining their own agent layers, including a Docs Live feature that turns spoken instructions into drafted text with citations.
Two new models, Gemini 3.5 and a cheaper Gemini 3.5 Flash, arrived the same day. Google says 900 million people now use Gemini, and that more than 50 billion images have been generated with it. The pricing tier names are likely to confuse buyers: a new AI Ultra plan launches at $100 a month, while the older Gemini AI Ultra drops from $250 to $200.
The flashier announcements were Gemini Omni, a video generator pitched as a more realistic answer to OpenAI’s discontinued Sora 2, and Gemini Spark, a personal agent that handles recurring tasks across a user’s Google account. A new universal shopping cart lets agents complete purchases across multiple retailers from inside Google itself, placing the company between the merchant and the buyer, and also owning the checkout.
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Google also confirmed its Android XR eyewear, built with Samsung and frames from Warby Parker and Gentle Monster. Audio-only glasses ship this autumn; a display-equipped version, which would superimpose live translations into the wearer’s field of view, is still in development. Both sets translate, however only the display version shows you the result.
What Pichai did not resolve is the bargain underneath all this. An agent is only useful to the degree it knows your calendar, your inbox, your shopping history and your physical surroundings. Google has now confirmed that, in time, the same context may carry advertising.
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