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YouTube Premium Is Getting A Price Hike Around The Globe

European, Asian, and Middle Eastern users are already reporting that they’ve been told the service is about to become more expensive.

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youtube premium is getting a price hike around the globe

YouTube is notifying Premium subscribers outside of the United States that they’ll soon have to pay more for the service, according to status updates from users on social media over the weekend.

So far, the price hikes are being reported in multiple regions, including parts of Europe, the Middle East, and South America, according to the website Android Authority.

The price increases will have an effect on both individual and family plans. In certain EU countries, users have complained that family plans will soon rise from €17.99 to €25.99 (or €11.99 to €13.99 for YouTube Premium individuals) from November 7th. Similar increases are being reported in places like Singapore, Colombia, and Saudi Arabia.

Also Read: Best Video Streaming Services In The Middle East

The price increases will be familiar to US users, who have already experienced similar rises. YouTube’s individual Premium plans went from $11.99 to $13.99 in the US several months after the video platform raised its family plan subscription from $17.99 to $22.99. Other streaming services have also bumped up their prices in the last few months, including Disney Plus, Max, and Paramount Plus.

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Saudi Digital Payments Reach 80% As Cash Use Shrinks

Visa data shows cards and mobile wallets dominate spending, with smartphones now driving a growing share of daily transactions.

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saudi digital payments reach 80% as cash use shrinks

Digital payments now account for 80% of all transactions in Saudi Arabia, according to Visa’s latest Where Cash Hides report, another marker of how quickly the Kingdom is moving away from cash.

The share is up four percentage points from a year ago. Around 67% of consumers are now largely non-cash users, paying mainly with cards or mobile wallets. Smartphones are taking a bigger role, with mobile payments making up 16% of transactions.

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Cash is retreating in routine spending. Eating out dropped 9%. Bill payments fell 8%, as shoppers opt for faster checkouts and app-based payments.

“The data shows a steady move toward digital payments in Saudi Arabia. Such progress is possible only because banks, fintechs, merchants, and technology partners are moving together in the same direction, in line with the Kingdom’s Vision 2030,” said Ali Bailoun, Visa’s Senior Vice President and Group Country Manager for Saudi Arabia, Bahrain, and Oman.

Also Read: UAE Users Sleep Less, But More Efficiently, ŌURA Data Reveals

Despite the recent findings, it’s important to note that cash hasn’t yet disappeared. It still shows up for tips (39%), peer-to-peer transfers (28%) and rent (14%).

Visa points to security features such as tokenization, along with rewards and cashback, as factors nudging more spending onto cards and phones — a shift that tracks with Saudi Arabia’s wider Vision 2030 push to digitize commerce.

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