News
UAE Residents Rank Third For Password Forgetfulness
A new study by password management company Psono highlights the challenges of managing numerous online accounts.
A recent study by Psono, an open-source password management platform, revealed that UAE residents rank third in the world for password forgetfulness.
To assess this ranking, researchers used a composite score that included metrics such as the average number of accounts per person, the average duration between password resets, and the percentage of individuals searching for password resets.
In addition to its third-place position, the UAE also had the shortest average time between password resets at just 24 months. In contrast, New Zealand topped the rankings with an average of 72 months between resets.
As for the platforms where users often forget their passwords, popular services such as Gmail, Microsoft, Facebook, and Xbox topped the list. For those in the UAE, Gmail was the most commonly forgotten password.
Understanding Password Forgetfulness
The phenomenon known as “password fatigue” plays a significant role in the forgetfulness of UAE residents.
With many online platforms requiring users to create accounts for access, the number of passwords individuals must remember keeps increasing. In the UAE, the average number of accounts per person stands at 55, which means users might need to manage and recall 55 unique passwords.
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Moreover, the days of simple passwords like “qwerty” or “12345” are rapidly fading. Many companies now impose strict password requirements, mandating at least eight characters, one uppercase letter, one special character, and so on.
This shift towards more complex passwords, combined with the growing number of platforms that require unique passwords, leads to mental overload. As a result, users become more prone to forgetting their login details.
Strategies To Tackle The Issue
One effective solution to the problems mentioned above is to use a password manager. These encrypted containers allow users to store all their passwords securely in one location. This way, instead of remembering numerous passwords, you only need to recall one — the master password for the password manager itself.
Additionally, many users choose single sign-on (SSO) options for website access. This feature enables them to log in using their Gmail, Facebook, Twitter, or Apple accounts, thus removing the need to create individual passwords for each new platform. However, users should exercise caution and evaluate a platform’s safety before linking third-party accounts.
News
The Petshop Launches UAE’s First Pet Care Super App
Dubai retailer folds shopping, bookings and pet records into one mobile hub that features reminders, personalization, and more.
The Petshop has introduced a “Super App” that pulls together shopping, service bookings and pet records into a single platform, pitching it as the first integrated pet care app of its kind in the UAE.
The release turns the company’s stores, services and e-commerce operation into one connected system. Instead of juggling calls, WhatsApp chats and paper notes, customers manage everything from one account.
Each pet gets a dedicated profile. Age, diet, medical notes and behavioral traits sit in one place and update over time. For households with multiple animals, it’s a practical fix: fewer lost details, fewer repeat explanations at the counter.
That data feeds the app’s personalization. Reminders, recommendations and service options adjust to the specific pet rather than defaulting to broad prompts.
Grooming, boarding, relocation, aquatics and wellness services are booked through the same flow. Users can check availability, lock in appointments and see past visits without hopping between tools. All of the key services can be accessed and booked with a few taps.
The company says records and documents are stored with added safeguards, including verified digital paperwork for sensitive information, while usage signals trigger timely prompts without exposing private data.
“Over the past fifteen years, we’ve grown alongside the pet community in the UAE and seen how pet ownership has evolved,” said Amr Hazem Youssef, CEO of The Petshop. “For pet families, care now depends on continuity, accurate information, and services that match real life, not isolated transactions. This app brings those elements into one place with a structure that supports reliable care”.
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He added: “Pets have individual needs that change over time, and those needs shape daily decisions around routines, health, and wellbeing. By keeping information organized and connecting services within one system, we can reduce friction for pet families and deliver greater consistency across the experience.”
Founded in 2011, The Petshop now operates 11 outlets across the United Arab Emirates, including megastores in Dubai Investment Park and Abu Dhabi’s Al Reem Island, plus an online catalogue of more than 12,000 products.
The Petshop Super App is available on both the App Store and Google Play.
