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UAE Residents Rank Third For Password Forgetfulness

A new study by password management company Psono highlights the challenges of managing numerous online accounts.

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uae residents rank third for password forgetfulness

A recent study by Psono, an open-source password management platform, revealed that UAE residents rank third in the world for password forgetfulness.

To assess this ranking, researchers used a composite score that included metrics such as the average number of accounts per person, the average duration between password resets, and the percentage of individuals searching for password resets.

In addition to its third-place position, the UAE also had the shortest average time between password resets at just 24 months. In contrast, New Zealand topped the rankings with an average of 72 months between resets.

As for the platforms where users often forget their passwords, popular services such as Gmail, Microsoft, Facebook, and Xbox topped the list. For those in the UAE, Gmail was the most commonly forgotten password.

Understanding Password Forgetfulness

The phenomenon known as “password fatigue” plays a significant role in the forgetfulness of UAE residents.

With many online platforms requiring users to create accounts for access, the number of passwords individuals must remember keeps increasing. In the UAE, the average number of accounts per person stands at 55, which means users might need to manage and recall 55 unique passwords.

Also Read: The Top 10 Worst Cyberattacks In The Middle East Revealed

Moreover, the days of simple passwords like “qwerty” or “12345” are rapidly fading. Many companies now impose strict password requirements, mandating at least eight characters, one uppercase letter, one special character, and so on.

This shift towards more complex passwords, combined with the growing number of platforms that require unique passwords, leads to mental overload. As a result, users become more prone to forgetting their login details.

Strategies To Tackle The Issue

One effective solution to the problems mentioned above is to use a password manager. These encrypted containers allow users to store all their passwords securely in one location. This way, instead of remembering numerous passwords, you only need to recall one — the master password for the password manager itself.

Additionally, many users choose single sign-on (SSO) options for website access. This feature enables them to log in using their Gmail, Facebook, Twitter, or Apple accounts, thus removing the need to create individual passwords for each new platform. However, users should exercise caution and evaluate a platform’s safety before linking third-party accounts.

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Spotify Will Now Tell You If Your Favorite Artist Isn’t Real

The streaming platform is introducing an “AI Personas” label and cutting AI-generated artist profiles from its recommendations.

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spotify will now tell you if your favorite artist isn't real
Spotify

These days, the question of whether the artist you’re streaming actually exists is no longer hypothetical. Spotify intends to combat this issue by introducing a label called “AI Personas” for artist profiles that present an AI-generated, human-like identity rather than a real person. More consequentially, it will also keep those profiles out of its editorial and algorithmic recommendations by default.

From mid-September, listeners will start seeing an AI Persona badge on artist profiles, appearing in the banner and About section, in Search, and on track rows across playlists. Tapping the badge reveals whether the artist disclosed the AI identity themselves, or whether Spotify’s review team made the determination after examining the profile.

That distinction matters, because Spotify is not relying on self-disclosure alone. Artists can flag their own profiles as AI Personas through Spotify for Artists as of today, but the platform will also review profiles whose public identity – including name and imagery – appears to represent photorealistic AI-generated identities. The rollout begins with artists who have met defined audience thresholds, so the labels cover the vast majority of profiles listeners actually visit. Artists badged by Spotify’s reviewers will be notified and can self-disclose or appeal, and in the coming months listeners will be able to report suspected AI Personas themselves.

Also Read: Shokz OpenFit Pro Review: Open-Ear Audio Finally Grows Up

The company’s recommendations policy is also being tweaked. Music from AI Personas will not surface in a listener’s personalized recommendations unless, for example, they follow the artist. Spotify says all artists have a creative choice in how they present themselves, but its programming is focused on elevating music from authentic artists building careers in music.

The badge concerns identity, not production of the music itself. An artist who uses AI tools to make music is a separate question, one Spotify addresses through AI Credits and SongDNA. The AI Persona label sits alongside those features, plus Verified by Spotify and Artist Profile Protection, in what the company has made one of its top priorities this year: letting listeners trust that the artist behind the music is who they claim to be.

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