News
Flowwow Reveals AI-Powered Rebrand, Blending Tech With Emotion
The new look includes a redesigned logo, AI-driven visuals, and upgraded packaging, reflecting aims for further expansion.
Flowwow, a UAE-based gifting marketplace that partners with local shops in more than 30 countries, has introduced a refreshed brand identity, built by merging artificial intelligence with human creativity. The rebranding includes a redesigned logo, AI-driven visuals, and upgraded packaging, reflecting the company’s evolving position in the gifting sector.
Flowwow’s CEO and Co-founder, Slava Bogdan, explained: “From our roots as a flower delivery service, Flowwow has evolved into a marketplace for gifts and emotions in over 30 countries. [Our] strategic vision has become the cornerstone of our rebranding. Flowwow remains the platform that blends the best of both worlds: the personal touch of local entrepreneurs and the convenience of cutting-edge technology. We’ve redefined the gifting experience, making it effortless, enjoyable, and truly personal”.
The company has utilized AI to break away from conventional design limitations, resulting in a more dynamic and engaging brand presence. By leveraging Midjourney’s neural networks, Flowwow generated thousands of images to assist designers in ideating the new identity, accelerating the creative process by up to 20%.
As part of its rebranding, Flowwow aims to expand into a full-service global gifting platform, offering both innovation and convenience. Recognizing the potential of e-gifting in the MENA region, Flowwow is planning to onboard additional local vendors while expanding product lines to over 25 categories to suit regional preferences, including pastries, indoor plants, fragrances, hamper boxes, and home decor.
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The company is also committed to supporting local businesses, working with SMEs to drive economic growth in the MENA region’s burgeoning e-commerce sector. Research indicates that the UAE’s gifting market is expected to grow at a CAGR of 14.7% through 2029, while the overall e-commerce market will rise by 8.63% annually, reaching $10.56 billion by the same year.
Flowwow aims to capitalize on this growth by expanding further into the MENA region and further afield by 2024-2025.
News
Yango Enhances Yasmina AI For Improved Conversations
The tech company has upgraded its AI assistant to deliver enhanced creativity, deeper conversations, and advanced bilingual translation.
Global technology company Yango Group has announced a significant upgrade to the large language model (LLM) powering its AI assistant, Yasmina. This enhancement allows Yasmina to deliver more accurate, nuanced, and context-aware responses in Arabic and English, improving interactions and user experience across the Middle East region.
The upgrade is part of a phased rollout of YangoAI, the company’s suite of advanced AI technologies specifically adapted to regional needs. As a result, Yasmina now offers 38% more accurate and timely responses in Arabic, made possible by an enhanced ability to analyze web documents. Additionally, unnecessary answer refusals have been reduced by almost 50%, ensuring smoother and more engaging conversational experiences.
One of the most notable new capabilities of Yasmina is its expanded bilingual translation skill. The improved assistant empowers bilingual users, educators, language learners, and content creators to seamlessly translate conversations between Arabic and English, facilitating better communication and understanding.
Beyond translation, Yasmina can now provide highly contextual recommendations for everyday activities and lifestyle choices. Users seeking personalized suggestions — for instance, how to spend a day in Dubai exploring both modern and traditional attractions — will experience enhanced clarity and precision from the assistant.
The assistant’s upgraded functionality also aids users with tasks such as real-time currency conversion, homework support that encourages independent thinking, creative brainstorming, poetry and storytelling, and even providing riddles suitable for children.
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“With more precise and culturally aware responses, along with additional skills, Yasmina’s latest upgrade positions it as a trusted everyday companion,” said Rami Abu Arja, Senior Innovation Marketing Manager at Yasmina, Yango Middle East. “From creative storytelling to translation, we are enriching lives with human-centered AI and making innovation more accessible to all. As the region embraces digital transformation, we continue to enhance our AI assistant, aiming to make it even more helpful, versatile, and relevant”.
YangoAI’s continuous training on region-specific data ensures that Yasmina and other Yango services authentically reflect local culture and user expectations across the Middle East.
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