News
Adobe Releases Firefly Generative AI Video Tools In Beta
The model powers new features such as Generative Extend and text-to-video, with tools also coming to Photoshop and Frame.io.
Adobe has officially entered the generative AI (GAI) arena by rolling out its Firefly Video Model, designed to power various features across the company’s extensive suite of apps. At Adobe MAX, the company announced that several of these new tools are now available in beta.
One of the standout features, known as Generative Extend, was first previewed earlier this year within Adobe Premiere Pro. The tool enables editors to add AI-generated footage or audio to either the start or end of a clip, which can be particularly helpful when a necessary shot is missing, or the transition feels incomplete.
In September, Adobe also showcased additional tools, including a text-to-video feature similar to those from OpenAI and Meta, as well as image-to-video capabilities. Both of these tools are now available in beta within the Firefly web app — though access may require joining a waitlist.
Like other Firefly models, the Firefly Video Model and its associated features are designed with commercial safety in mind. Content Credentials watermarks are automatically applied to any AI-generated content.
On the Photoshop front, Adobe has also rolled out features that were previewed earlier this year. The latest Firefly Image Model powers Generative Fill and Generative Expand, which Adobe says can create images up to four times faster than before. There’s also the new Generate Similar tool, which allows users to create alternate versions of an object in a photo until they find the ideal match.
Also Read: Best Video Streaming Services In The Middle East
Additionally, Photoshop’s Remove tool has been enhanced with a feature called Distraction Removal. This new option lets users quickly erase certain elements, such as wires, cables, or even people, from images — similar to Google’s Magic Eraser.
Finally, Frame.io V4 has launched, marking the largest update to Adobe’s collaborative platform since its debut nearly a decade ago. With a full redesign aimed at enhancing workflows and improving the video player, the update also introduces support for Canon, Nikon, and Leica’s Camera to Cloud (C2C) feature, meaning most major manufacturers now support direct uploads of photos and videos to Frame.io.
News
At I/O 2026, Sundar Pichai Concedes AI Must Deliver Real Value
Gemini 3.5, a personal agent called Spark, agentic shopping, and Android XR eyewear are all aimed at making AI feel useful, not just impressive.
Google’s annual I/O developer conference (I/O 2026) has recently become a status update on the same question: can the company turn its AI spending into products people use every day? This year, chief executive Sundar Pichai described Google as being in a phase of hyper progress, while conceding this is the part of the cycle where people want to see real value in the products they use on a day-to-day basis.
The strategy on display was to push agents — AI systems that act on a user’s behalf — into nearly every Google product at once. Search now has an “intelligent search box” that returns generated explainer videos alongside links. Gmail, Docs, YouTube and Maps are gaining their own agent layers, including a Docs Live feature that turns spoken instructions into drafted text with citations.
Two new models, Gemini 3.5 and a cheaper Gemini 3.5 Flash, arrived the same day. Google says 900 million people now use Gemini, and that more than 50 billion images have been generated with it. The pricing tier names are likely to confuse buyers: a new AI Ultra plan launches at $100 a month, while the older Gemini AI Ultra drops from $250 to $200.
The flashier announcements were Gemini Omni, a video generator pitched as a more realistic answer to OpenAI’s discontinued Sora 2, and Gemini Spark, a personal agent that handles recurring tasks across a user’s Google account. A new universal shopping cart lets agents complete purchases across multiple retailers from inside Google itself, placing the company between the merchant and the buyer, and also owning the checkout.
Also Read: DJI Teases Dual-Camera Osmo Pocket 4P For 2026 Launch
Google also confirmed its Android XR eyewear, built with Samsung and frames from Warby Parker and Gentle Monster. Audio-only glasses ship this autumn; a display-equipped version, which would superimpose live translations into the wearer’s field of view, is still in development. Both sets translate, however only the display version shows you the result.
What Pichai did not resolve is the bargain underneath all this. An agent is only useful to the degree it knows your calendar, your inbox, your shopping history and your physical surroundings. Google has now confirmed that, in time, the same context may carry advertising.
2026 Crypto Trends: Bitcoin, ETFs & The Future Of Payments
At I/O 2026, Sundar Pichai Concedes AI Must Deliver Real Value
DJI Teases Dual-Camera Osmo Pocket 4P For 2026 Launch
Lebanon Ministers Meet Visa Over National Digital Payment Platform
AltoVolo Releases Sigma Footage & Sets Date For Demonstrator
AltoVolo Releases Sigma Footage & Sets Date For Demonstrator
NVIDIA Puts GPT-5.5 Codex In Hands Of 10,000 Staff
United Arab Emirates To Quit OPEC After 59 Years
YouTube Tests Conversational AI Search Tool
