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GITEX Showcases 5G And AI As Pillars Of Future Connectivity
The “Intelligent Connectivity” conference explored the future of 5G and autonomous vehicles during the world’s largest tech event.
GITEX GLOBAL 2024, the world’s largest tech and startup event, has featured an “Intelligent Connectivity” theme, with 5G a major focus. Visitors caught a glimpse into the potential of wireless technology when combined with artificial intelligence (AI), and how groundbreaking technologies would shape the future of connectivity.
GITEX GLOBAL 2024 also brought together many influential voices from global enterprises and organizations, including Khalid Murshed, Chief Technology & Information Officer at e&, Wang Hui, President of NCE Data Communication Domain at Huawei, and Thomas Lamanauskas, Deputy Secretary General at the ITU. Also participating were Roque Lozano from Nokia, Kazuhiro Gomi of NTT Research, and SG Chung from SK Telecom.
The event showcased a wide array of advanced technologies from major exhibitors such as Huawei, e&, Nokia, China Telecom, Ericsson, Cisco, and Beyon. These companies demonstrated next-generation 5G applications, highlighting the event’s role as a key platform for exploring connectivity’s future and digital transformation.
5G And AI: Catalyzing The Future Of Telecommunications
Khalid Murshed of e&, one of the largest telecommunications companies in the Middle East and North Africa, spoke about the transformative power of 5G and AI. According to him, “5G and 5G advanced serve as a platform for everyone to come in to innovate,” driving the demand for further advancements in network capabilities.
He added that their focus is not merely on technological leadership but on building networks that enable new use cases. “We’re not just building a network for the sake of technology leadership […] we have live networks and private 5G,” Murshed explained, underscoring the significance of innovation in enhancing networks and AI integration.
The Role Of 5G In Autonomous Vehicles
A key highlight was the impact of 5G on mobility, particularly autonomous vehicles: Siyuan Liu, Head of IoT Partnership & Strategy at China Unicom Global, emphasized that 5G is central to developing autonomous driving, which promises to revolutionize transportation by improving efficiency and safety through real-time decision-making.
Large Language Models (LLMs) are also making waves across industries, including telecommunications. Wang Hui of Huawei discussed how AI applications are being utilized in China for autonomous vehicles and healthcare, showcasing the broad potential of these new technologies.
Revealing Disruptive Innovations
Thousands of visitors explored some of the most revolutionary products powered by 5G. Notably, e& announced a partnership with Vodafone Business IoT to deliver in-vehicle connectivity for Mercedes-Benz in the UAE, set to launch in early 2025.
e& also displayed the Nissan Hyper-Force, an all-electric supercar connected through their 5G network, and introduced their new AI-powered digital advisors tailored to local cultural needs. Meanwhile, Avaya exhibited its “superpower agents,” AI-driven tools designed to help businesses make scalable decisions.
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Nano Banana 2 Arrives In MENA For Google Gemini Users
Google brings its latest image model to Gemini and Search, adding 4K output and tighter text control for regional users.
Google has opened access to Nano Banana 2 across the Middle East and North Africa, pushing its newest image model into everyday tools rather than keeping it inside the exclusive (and expensive) Pro tier.
The rollout spans the Google Gemini desktop and mobile apps, and extends to Google Search through Lens and AI Mode. Developers can also test it in preview via AI Studio and the Gemini API.
Nano Banana 2 runs on Gemini Flash, Google’s fast inference layer. The focus is speed, but also control. Users can export visuals from 512px up to 4K, adjusting aspect ratios for everything from vertical social posts to widescreen displays.
The model maintains character likeness across up to five figures and preserves fidelity for as many as 14 objects within a single workflow. This enables visual continuity across scenes, iterations, or edits — supporting projects like short films, storyboards, and multi-scene narratives. Text rendering has also been improved, delivering legible typography in mockups and greeting cards, with built-in translation and localization directly within images.
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Under the hood, the system taps Gemini’s broader knowledge base and pulls in real-time information and imagery from web search to render specific subjects more accurately. Lighting and fine detail have been upgraded, without slowing output.
By embedding the model inside Gemini and Search, Google is normalizing advanced image generation for a mass audience. In MENA, where startups and marketing teams are leaning heavily on AI to scale content across languages and borders, that shift lands at a practical moment.
The move also folds creative tooling deeper into search itself, so that image generation is no longer a separate workflow. It now sits right next to the query box.
