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GITEX Showcases 5G And AI As Pillars Of Future Connectivity

The “Intelligent Connectivity” conference explored the future of 5G and autonomous vehicles during the world’s largest tech event.

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gitex global 2024 showcases 5g and ai as pillars of future connectivity

GITEX GLOBAL 2024, the world’s largest tech and startup event, has featured an “Intelligent Connectivity” theme, with 5G a major focus. Visitors caught a glimpse into the potential of wireless technology when combined with artificial intelligence (AI), and how groundbreaking technologies would shape the future of connectivity.

GITEX GLOBAL 2024 also brought together many influential voices from global enterprises and organizations, including Khalid Murshed, Chief Technology & Information Officer at e&, Wang Hui, President of NCE Data Communication Domain at Huawei, and Thomas Lamanauskas, Deputy Secretary General at the ITU. Also participating were Roque Lozano from Nokia, Kazuhiro Gomi of NTT Research, and SG Chung from SK Telecom.

The event showcased a wide array of advanced technologies from major exhibitors such as Huawei, e&, Nokia, China Telecom, Ericsson, Cisco, and Beyon. These companies demonstrated next-generation 5G applications, highlighting the event’s role as a key platform for exploring connectivity’s future and digital transformation.

5G And AI: Catalyzing The Future Of Telecommunications

Khalid Murshed of e&, one of the largest telecommunications companies in the Middle East and North Africa, spoke about the transformative power of 5G and AI. According to him, “5G and 5G advanced serve as a platform for everyone to come in to innovate,” driving the demand for further advancements in network capabilities.

He added that their focus is not merely on technological leadership but on building networks that enable new use cases. “We’re not just building a network for the sake of technology leadership […] we have live networks and private 5G,” Murshed explained, underscoring the significance of innovation in enhancing networks and AI integration.

The Role Of 5G In Autonomous Vehicles

A key highlight was the impact of 5G on mobility, particularly autonomous vehicles: Siyuan Liu, Head of IoT Partnership & Strategy at China Unicom Global, emphasized that 5G is central to developing autonomous driving, which promises to revolutionize transportation by improving efficiency and safety through real-time decision-making.

Large Language Models (LLMs) are also making waves across industries, including telecommunications. Wang Hui of Huawei discussed how AI applications are being utilized in China for autonomous vehicles and healthcare, showcasing the broad potential of these new technologies.

Revealing Disruptive Innovations

Thousands of visitors explored some of the most revolutionary products powered by 5G. Notably, e& announced a partnership with Vodafone Business IoT to deliver in-vehicle connectivity for Mercedes-Benz in the UAE, set to launch in early 2025.

e& also displayed the Nissan Hyper-Force, an all-electric supercar connected through their 5G network, and introduced their new AI-powered digital advisors tailored to local cultural needs. Meanwhile, Avaya exhibited its “superpower agents,” AI-driven tools designed to help businesses make scalable decisions.

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Altegio Expands To UAE, Driving Digital Transformation For Local Businesses

The company aims to enhance efficiency for local service businesses, aligning with the UAE’s ambitious digital economy plan for 2031.

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altegio expands to uae driving digital transformation for local businesses

Altegio, a digital business ecosystem featuring sophisticated online booking and management solutions, has announced its entry into the UAE market, aiming to enhance operational efficiency and accelerate digital adoption for local enterprises.

This expansion also complements the UAE’s Digital Economy Strategy, which aims to increase the digital economy’s share in the nation’s non-oil GDP to over 20% by 2031. Projections indicate the UAE’s digital sector could contribute an estimated $140 billion by 2032, highlighting the region’s commitment to fostering a modern, tech-driven economy.

altegio team

Altegio’s platform offers over 30 distinct management tools that automate as much as 80% of routine business operations. Its suite of services includes online booking options, a customizable mobile app, robust financial and inventory management, analytics, SMS and email marketing, and a customer loyalty program.

Altegio’s key differentiator lies in its customer-focused approach to business automation. Unlike many platforms that redirect customers to external sites, potentially exposing them to competitor services, Altegio’s booking system is embedded directly within each company’s own ecosystem. This prevents “cannibalization” of clients and enhances customer loyalty by maintaining a consistent, secure experience.

Also Read: Google Launches Largest AI Initiative In The MENA Region

“Our expansion into the UAE is a strategic move that aligns with the country’s ambitious digital transformation agenda,” explained Yri Petrou, Managing Partner at Altegio. “We are excited to support UAE businesses in embracing digital transformation across their operations. By providing a comprehensive suite of business automation tools, we aim to not only accelerate operational efficiency but also redefine how businesses engage with customers”.

Founded in 2022, Altegio operates as a network of independent firms with offices in the UAE, Brazil, Hungary, Cyprus, Armenia, and several other nations. Each regional hub integrates local partners and technologies to enhance Altegio’s core offerings. The company’s impact includes an annual gross merchandise volume (GMV) of $1 billion, a client base of over 10,000 across 89 countries, and more than 4 million bookings each month on its platform.

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