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5G In UAE: Etisalat & Ericsson Join Forces To Deploy 5G High-Band
Once deployed, the network should be able to provide fiber-like speeds over the air, delivering data speeds of 4.2 Gbps and latency of 8 milliseconds.

Soon, all owners of 5G-enabled devices will be able to enjoy increased speeds and lower latency because Etisalat, UAE-based multinational telecom services operator, has joined forces with Ericsson, Swedish multinational networking and telecommunications company, to deploy 5G in UAE through millimeter wave (mmWave) small cell networks.
Once deployed, the network should be able to provide fiber-like speeds over the air, delivering data speeds of 4.2 Gbps and latency of 8 milliseconds (ms). Because 5G networks can support a greater number of connected devices than 4G networks, UAE residents can look forward to problem-free internet access even in crowded places, such as malls and stadiums.
“Etisalat has always been at the forefront of the telecom industry, and we continuously work to provide our customers with the best possible digital experience,” said Haitham AbdulRazzak, Chief Technology Officer at Etisalat.
“We look forward to supporting Etisalat in harnessing the opportunities that new technologies like 5G can present for the people of the UAE,” added Ekow Nelson, Vice President and Head of Global Customer Unit Etisalat at Ericsson MENA, in the official press release.
5G technology is positioned to become a key enabler of the UAE Vision 2021, which was launched by H.H. Sheikh Mohammed bin Rashid Al Maktoum, to transition the country to a knowledge-based economy, promoting innovation and research and development.
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All businesses that depend on reliable, secure, and fast internet connectivity will be able to reap its benefits to support remote workers, implement innovative Internet of Things solutions, and deliver immersive experiences to their customers.
5G connectivity additionally paves the way for smart cities, which can be imagined as pulsing digital ecosystems where countless sensors collect data to manage resources and infrastructure more efficiently. 5G will hopefully take the United Arab Emirates to another level of connectivity and innovation.
News
Yalla!Hub Forms New Partnership With WEE Marketplace
The collaboration will accelerate e-commerce digitalization and allow for speedy deliveries across the Gulf countries.

After raising $6 million to expand into Saudi Arabia and Qatar, Yalla!Hub is now set to collaborate with WEE to facilitate the sale of products through both YallaMarket and the WEE marketplace. The companies plan to enhance the GCC e-commerce market using a range of innovative solutions for sales and delivery, presenting new opportunities for Emirati-based and foreign suppliers.
“This collaboration with WEE Marketplace signifies a major step forward in our mission to revolutionize e-commerce through digitalization in the UAE and GCC, making market entry and operations smoother both for customers and businesses. With this partnership, we’re able to extend the reach of brands to a wider audience,” explained Leo Dovbenko, CEO of Yalla!Hub.
Meanwhile, new partner WEE is uniquely positioned in the UAE and already well known for fast delivery services. The company’s WEE Marketplace will soon feature goods from Yalla!Hub on their platform, empowering Dubai shoppers with 1-hour delivery windows and a next-day service across the rest of the Emirates.
“WEE Marketplace and Yalla!Hub are absolute leaders of the UAE fast e-commerce market, and this partnership opens new horizons for brands, allowing them to enter at once both platforms. We choose the brands very carefully, aiming to give the best products to our customers,” said Anastasia Kim, CEO and co-founder of WEE marketplace.
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The Emirati e-commerce market has now reached a value of nearly $13 billion and is expected to grow to $20 billion by 2027. Express deliveries account for 5.5% of total merchandise turnover, which currently stands at around $700 million. Among the express delivery categories, cosmetics, pharmaceuticals, flowers, and groceries lead the way.