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5G In UAE: Etisalat & Ericsson Join Forces To Deploy 5G High-Band
Once deployed, the network should be able to provide fiber-like speeds over the air, delivering data speeds of 4.2 Gbps and latency of 8 milliseconds.
Soon, all owners of 5G-enabled devices will be able to enjoy increased speeds and lower latency because Etisalat, UAE-based multinational telecom services operator, has joined forces with Ericsson, Swedish multinational networking and telecommunications company, to deploy 5G in UAE through millimeter wave (mmWave) small cell networks.
Once deployed, the network should be able to provide fiber-like speeds over the air, delivering data speeds of 4.2 Gbps and latency of 8 milliseconds (ms). Because 5G networks can support a greater number of connected devices than 4G networks, UAE residents can look forward to problem-free internet access even in crowded places, such as malls and stadiums.
“Etisalat has always been at the forefront of the telecom industry, and we continuously work to provide our customers with the best possible digital experience,” said Haitham AbdulRazzak, Chief Technology Officer at Etisalat.
“We look forward to supporting Etisalat in harnessing the opportunities that new technologies like 5G can present for the people of the UAE,” added Ekow Nelson, Vice President and Head of Global Customer Unit Etisalat at Ericsson MENA, in the official press release.
5G technology is positioned to become a key enabler of the UAE Vision 2021, which was launched by H.H. Sheikh Mohammed bin Rashid Al Maktoum, to transition the country to a knowledge-based economy, promoting innovation and research and development.
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All businesses that depend on reliable, secure, and fast internet connectivity will be able to reap its benefits to support remote workers, implement innovative Internet of Things solutions, and deliver immersive experiences to their customers.
5G connectivity additionally paves the way for smart cities, which can be imagined as pulsing digital ecosystems where countless sensors collect data to manage resources and infrastructure more efficiently. 5G will hopefully take the United Arab Emirates to another level of connectivity and innovation.
News
EDT&Partners Buys eFlow To Bolster AI Learning Push
The Middle East-founded platform is adding engagement tech as the consultancy firm widens into regulated workforce training.
EDT&Partners has bought eFlow, an AI conversational learning platform founded in the Middle East, for an undisclosed sum. The deal marks a push by the consultancy business to tighten control over last-mile learning across education and workplace training.
EDT&Partners, long rooted in universities and public-sector work, is targeting a broader “knowledge economy” in which learning is continuous and embeds into daily workflows. Clients in regulated industries are pressing for digital learning that is both responsible and actually completed — not just designed.
“Education remains at the core of who we are,” said Pablo Langa, founder and managing partner at EDT&Partners. “At the same time, we are intentionally expanding into the broader learning ecosystem, particularly in highly regulated industries”.
eFlow delivers courses through chat-style interactions, using AI prompts to keep students and employees on task. The premise is blunt: engagement is the bottleneck in digital learning, and completion rates lag unless the platform actively supports the learner.
The acquisition folds eFlow’s engagement layer into EDT&Partners’ strategic and technology work, including Lecture, the firm’s open-source GenAI framework. The pitch is that institutions and employers can launch programs that people actually finish.
Co-founder Bassel Jalaleddine said the deal gives eFlow “the strategic and operational backbone needed to scale responsibly,” and stressed the platform’s intent to support educators rather than replace them.
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The move also strengthens EDT&Partners’ footing in the Middle East. The region is pushing workforce reform and talent development, and low-bandwidth, messaging-based learning travels well across emerging markets and community training programs.
eFlow’s co-founders, Jalaleddine and Samer Bawab, will join EDT&Partners as senior leaders. Both brands will run in parallel for now while teams and platforms are aligned ahead of industry events next year, including Bett 2026 in London.
The deal underlines demand for tools that move beyond content libraries toward engagement and completion — a direction echoed in corporate training budgets and government skills agendas.
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