News

Netflix To Give 5 Arab Female Filmmakers A $250,000 Grant

This is AFAC’s second collaboration with Netflix, and it aligns perfectly with its mission to promote diversity of voices and narratives.

Published

4 years ago

April 23, 2022

David Morelo

In 2021, Netflix set up its Fund for Creative Equity to create more opportunities for people from underrepresented communities. Now, the subscription streaming service and production company is partnering with the Lebanon-based Arab Fund for Arts and Culture (AFAC) to offer a $250,000 grant to 5 Arab female filmmakers.

“The Fund for Creative Equity helps the industry as a whole to have a much more dynamic, interesting, multidimensional representation of women, and this is one step in the journey to enabling more women to tell their stories and have new audiences discover their work”, said Nuha El Tayeb, Director Content Acquisitions, Middle East, and Turkey at Netflix.

Also Read: Disney+ Confirms Its Middle East Launch Date

The one-off grant will go to five projects across the MENA region:

The Mother Of All Lies by Asmae El Moudir (Morocco): A documentary focusing on the 1981 Bread Riots in Morocco and its impact on the director’s family and contemporary society.
My Name Is Clara by Sarra Abidi (Tunisia): A story of a call center operator named Ayda, who is living an ordinary and repetitive life.
Manity by Tania El Khoury (Lebanon): An examination of the relationship between an 11-year-old son and his father as they go bird hunting.
The Day Vladimir Died by Jana Wehbe (Lebanon): A story of an old man who spends his time checking the obituaries page and attending funerals.
From The Other Shore by Diala Kachmar (Lebanon): A movie about two handicapped friends who navigate life together.

This is AFAC’s second collaboration with Netflix, and it aligns perfectly with its mission to promote diversity of voices and narratives. “More and more Arab female filmmakers are creating moving images that have the power to shed light on the realities of the region,” said Rima Mismar, AFAC’s current Executive Director.

News

Samsung And Spotify Offer Free Premium Deal In MENA

Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.

Published

6 days ago

August 7, 2026

Nour Nasir

Samsung

Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.

Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.

For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.

“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.

Also Read: Shokz OpenFit Pro Review: Open-Ear Audio Finally Grows Up

For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.

“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.

The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.