News

Google Brings Plus Codes To 18 MENA Countries

The geocode system behind the feature, called the Open Location Code, was developed at Google’s Zürich engineering office and launched in 2014.

Published

4 years ago

April 22, 2022

David Morelo

google brings plus codes to 18 mena countries

The Plus Codes feature of Google Maps will soon be turned on for users in 18 MENA countries, including Saudi Arabia, United Arab Emirates, Kuwait, Egypt, Morocco, and Algeria.

The feature allows Google Maps users to turn their latitude and longitude co-ordinates into a short sequence of numbers and letters that they can easily share with others.

google maps how plus codes work

“Plus Codes are like street addresses for people or places that don’t have one,” explains Google. “With a Plus Code, people can receive deliveries, access emergency and social services, or just help other people find them.”

The geocode system behind the feature, called the Open Location Code (OLC), was developed at Google’s Zürich engineering office and launched in 2014.

Also Read: Disney+ Confirms Its Middle East Launch Date

Earlier this year, Plus Codes launched in India, quickly attracting hundreds of thousands of users. Plus Codes are also widely used by non-governmental organizations (NGOs), governments in Sub-Saharan Africa, and businesses that want to make it easier for customers to find them.

To Generate A Plus Code On A Computer

Open Google Maps.
Select the location for which you want to generate a Plus Code.
Click the coordinates (such as 49.475019, 17.116156) displayed in the info box at the bottom.
Hover your mouse over the plus code in the left pane.
Click the copy button to copy the generated Plus Code to the clipboard.

To Generate A Plus Code On A Mobile Device

Launch the Google Maps app.
Drop a pin at the location for which you want to generate a Plus Code.
Tap the “Dropped pin” panel at the bottom.
Find the Plus Code beside the Plus Code logo.
Tap the Plus Code to copy it to the clipboard.

Alternatively, you can use the map on the official website of Plus Code to quickly generate a Plus Code for any location with a street address.

News

Syria Just Got Its First Super App Featuring Built-In Digital Payments

Built by UAE-based Syrian founders with the Ministry of Tourism’s backing, My Syria lands as visitor numbers more than double.

Published

4 days ago

August 1, 2026

Nour Nasir

syria just got its first super app featuring built-in digital payments

For most of the past decade, paying for anything in Syria with an international card was effectively impossible. Sanctions, a collapsed banking sector, and years of isolation left the country running on cash. That is what makes the launch of My Syria — the country’s first super app — more than a routine product announcement.

Developed by 121 Living, a company founded by four UAE-based Syrian entrepreneurs — Rami Kaiem, Feras Kaiem, Waseem Qudmani, and Kinan Madi — the app launched in Damascus on July 30 under the patronage of Minister of Tourism Mazen Al-Salhani. It bundles hotels, restaurants, transport, attractions, food delivery, and other lifestyle services into a single platform, currently offering eight services with plans to expand to more than 40 verified tourism and hospitality providers across the country.

Although the app already sounds enticing, the headline feature is its built-in payments. My Syria is the first platform in Syria to support cross-border digital payments through Apple Pay, Google Pay, Visa, Mastercard, and American Express — familiar tools for international visitors, and a route into the digital economy for local businesses that have long operated outside it.

my syria super app launch event

The launch rides on a sharp rebound for the troubled country. Syria’s tourism sector recorded 3.52 million visitor arrivals in the first half of 2026, a 111 percent increase over the 1.67 million during the same period in 2025 — a mix of returning expatriates, regional visitors, and international tourists.

Also Read: This UAE Platform Wants To Replace Fashion Photo Shoots With AI

The Ministry of Tourism, which supported and supervised the app’s development, frames the launch as proof of concept for a wider strategy. “Digital transformation is one of the Ministry’s strategic priorities because it enables us to build a more competitive, connected and investment-ready tourism sector,” Al-Salhani said, inviting technology companies “globally, regionally and locally” to explore opportunities across the wider economy.

For 121 Living, this is phase one, with additional services and expanded geographic coverage planned. Whether a super app can flourish in a market still rebuilding its infrastructure is an open question, but for the first time in years, a visitor to Damascus can pay for dinner with their phone.