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Google Brings Plus Codes To 18 MENA Countries

The geocode system behind the feature, called the Open Location Code, was developed at Google’s Zürich engineering office and launched in 2014.

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google brings plus codes to 18 mena countries

The Plus Codes feature of Google Maps will soon be turned on for users in 18 MENA countries, including Saudi Arabia, United Arab Emirates, Kuwait, Egypt, Morocco, and Algeria.

The feature allows Google Maps users to turn their latitude and longitude co-ordinates into a short sequence of numbers and letters that they can easily share with others.

google maps how plus codes work

“Plus Codes are like street addresses for people or places that don’t have one,” explains Google. “With a Plus Code, people can receive deliveries, access emergency and social services, or just help other people find them.”

The geocode system behind the feature, called the Open Location Code (OLC), was developed at Google’s Zürich engineering office and launched in 2014.

Also Read: Disney+ Confirms Its Middle East Launch Date

Earlier this year, Plus Codes launched in India, quickly attracting hundreds of thousands of users. Plus Codes are also widely used by non-governmental organizations (NGOs), governments in Sub-Saharan Africa, and businesses that want to make it easier for customers to find them.

To Generate A Plus Code On A Computer

  1. Open Google Maps.
  2. Select the location for which you want to generate a Plus Code.
  3. Click the coordinates (such as 49.475019, 17.116156) displayed in the info box at the bottom.
  4. Hover your mouse over the plus code in the left pane.
  5. Click the copy button to copy the generated Plus Code to the clipboard.

To Generate A Plus Code On A Mobile Device

  1. Launch the Google Maps app.
  2. Drop a pin at the location for which you want to generate a Plus Code.
  3. Tap the “Dropped pin” panel at the bottom.
  4. Find the Plus Code beside the Plus Code logo.
  5. Tap the Plus Code to copy it to the clipboard.

Alternatively, you can use the map on the official website of Plus Code to quickly generate a Plus Code for any location with a street address.

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Mamo Completes $3.4M Funding Round To Enhance Fintech Services

The startup will use the influx of cash to expand into Saudi Arabia and across the wider GCC while improving its product offering.

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mamo completes $3.4 million funding round to enhance fintech services
Mamo

UAE-based fintech Mamo has announced the completion of a $3.4 million funding round that will help the startup extend its market presence and improve its product offering. Investors included 4DX Ventures, the Dubai Future District Fund and Cyfr Capital.

Mamo’s platform offers “payment collection, corporate cards and expense management” to help small and medium-sized businesses consolidate and streamline their operations. With the latest influx of capital, Mamo will further develop its comprehensive suite of services and begin testing its product lines in Saudi Arabia, further extending its footprint across the GCC.

Imad Gharazeddine, co-founder and CEO of Mamo, stated: “We’ve been in the market for a while now and are incredibly proud of what our team has achieved. The holistic and expansive nature of our product offering has helped us continue to grow sustainably. This additional funding will allow us to reach our medium-term goals even faster. The support from new and existing investors is a testament to our strong expertise and the ability to deliver on our customer promise”.

Daniel Marlo, General Partner of lead investor 4DX Ventures, added: “We have immense trust in Imad’s vision, leadership and Mamo’s innovative approach to provide a user-friendly and comprehensive financial solution for SMEs that makes financial management more accessible and efficient. We are proud to partner with them and support their mission”.

Also Read: A Guide To Digital Payment Methods In The Middle East

Amer Fatayer, Managing Director of Dubai Future District Fund’s investment team, also commented: “Mamo’s localized product lines serve as an infrastructure for SME payments and spend management in UAE, a segment that is underserved by the country’s current banking infrastructure. The team has taken a product-first approach to consolidating SMEs’ financial journeys and building a fintech solution deeply embedded in a business’s core operations”.

To date, Mamo has raised around $13 million in investment funding and now boasts a team of 30 people. The company’s intuitive financial services platform has allowed over 1,000 businesses to consolidate their financial operations and significantly reduce payment fees.

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