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Emirates Airline To Launch Its Own NFT Collection
As the first step on its journey to the virtual realm, the main purpose of the NFT collection is to increase the digital appeal of Emirates Airline.
Emirates Airline has announced its intention to take its customers into the virtual realm by offering its own NFT collection.
NFTs, or non-fungible tokens, have exploded in popularity since the outbreak of the COVID-19 pandemic, with the most successful collections selling for millions of dollars.
By providing immutable proof of ownership, NFTs have transformed the digital art scene, and they’re expected to form a crucial part of the metaverse, a network of 3D virtual worlds that some of the world’s largest tech companies are trying to create.
“Emirates has always embraced advanced technologies to improve our business processes, enhance our customer offering, and enrich our employees’ skills and experiences,” said Emirates CEO HH Sheikh Ahmed bin Saeed Al Maktoum.
As the first step on its journey to the virtual realm, the main purpose of the NFT collection is to increase the digital appeal of Emirates Airline. The collection includes virtual replicas of collectibles, so its utility is limited. It can, however, generate profit for those who purchase it if it becomes popular.
“We are excited about the opportunities in the digital space of the future and are committing a significant investment in financial and resourcing terms, to develop products and services using advanced technologies that will deliver on revenue, brand experience, and business efficiencies,” added Sheikh Ahmed bin Saeed Al Maktoum.
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In addition to the NFT collection, Emirates Airline is also repurposing its Emirates Pavillion at the Dubai Expo 2020 site to create a center for innovation, where it wants to work on various future-focused projects related to NFTs, the metaverse, and Web3.
Other airlines have used NFTs for similar purposes as well. For example, Air Europa has recently released the first NFT flight ticket series in collaboration with the blockchain firm TravelX, fusing travel with technology and art.
If these and other applications of NFT technology gain traction, we can expect other companies in the travel industry and beyond to experiment with the technology as well.
News
LUVED Is A New Curated Preloved Marketplace For The UAE
Sellers keep 100 percent of every sale and AI can build a listing in five seconds — though the app’s smartest tools are still coming.
Secondhand shopping has become mainstream in the UAE, but the experience is still scattered across resale sites, social media and informal group chats. LUVED, a mobile-first marketplace that launched in Dubai this month, is betting it can pull that activity into one place — and that the thing buyers and sellers actually want is not more inventory, but trust.
The app trades in what it calls circular luxury: preloved fashion and lifestyle pieces across men’s, women’s and children’s categories, bought, sold or given away peer to peer. Its main pitch is economics, with sellers keeping 100 percent of every sale under a zero-commission, fast payout model, while buyers are promised vetted pieces at lower prices.
Where LUVED is staking its reputation is verification. Sellers pass a KYC check, and items run through a two-layer authentication system powered by Entrupy that pairs instant AI screening with human expert review for high-value pieces. Authenticity certificates travel with each item, payments sit in escrow, and a buyer-protection package the company calls The Safety Net adds a 48-hour return window and dispute resolution. Door-to-door logistics removes the in-person meetups that make most resale deals awkward.
An in-app assistant called Luvbot — offering selling insights and demand-based recommendations — is soon to be introduced to the platform. Other features include autofill and dynamic pricing that lets users build a listing in as little as five seconds from three photos, plus a swipe-based feed, story-style drops and in-app chat in English and Arabic. Finally, a gifting layer, Luved & Gifted, lets users pass items to others inside the app rather than sell them.
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“After moving to Dubai, I saw how difficult it was to sell or even give things away,” says founder and CEO Shaima Sibtain. The friction is real, and so is the competition. In resale, trust is won transaction by transaction — and that is the test LUVED has set itself.
The app is live on the App Store now, with Google Play to follow. The company also plans to expand across the region, which will be the real test for a marketplace staking everything on trust.
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