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Emirates Airline To Launch Its Own NFT Collection

As the first step on its journey to the virtual realm, the main purpose of the NFT collection is to increase the digital appeal of Emirates Airline.

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emirates airline to launch its own nft collection
Emirates

Emirates Airline has announced its intention to take its customers into the virtual realm by offering its own NFT collection.

NFTs, or non-fungible tokens, have exploded in popularity since the outbreak of the COVID-19 pandemic, with the most successful collections selling for millions of dollars.

By providing immutable proof of ownership, NFTs have transformed the digital art scene, and they’re expected to form a crucial part of the metaverse, a network of 3D virtual worlds that some of the world’s largest tech companies are trying to create.

“Emirates has always embraced advanced technologies to improve our business processes, enhance our customer offering, and enrich our employees’ skills and experiences,” said Emirates CEO HH Sheikh Ahmed bin Saeed Al Maktoum.

As the first step on its journey to the virtual realm, the main purpose of the NFT collection is to increase the digital appeal of Emirates Airline. The collection includes virtual replicas of collectibles, so its utility is limited. It can, however, generate profit for those who purchase it if it becomes popular.

emirates centre for innovation 2

“We are excited about the opportunities in the digital space of the future and are committing a significant investment in financial and resourcing terms, to develop products and services using advanced technologies that will deliver on revenue, brand experience, and business efficiencies,” added Sheikh Ahmed bin Saeed Al Maktoum.

Also Read: A Beginner’s Guide To Getting Started With NFTs

In addition to the NFT collection, Emirates Airline is also repurposing its Emirates Pavillion at the Dubai Expo 2020 site to create a center for innovation, where it wants to work on various future-focused projects related to NFTs, the metaverse, and Web3.

emirates centre for innovation 1

Other airlines have used NFTs for similar purposes as well. For example, Air Europa has recently released the first NFT flight ticket series in collaboration with the blockchain firm TravelX, fusing travel with technology and art.

If these and other applications of NFT technology gain traction, we can expect other companies in the travel industry and beyond to experiment with the technology as well.

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Visa’s Return To Syria Starts With A Test And A Bank In Lebanon

Foreign visitors will be the first users to benefit, but whether Syria’s own banks and cardholders follow is still an open question.

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visa's return to syria starts with a test and a bank in lebanon

Visa is returning to Syria. Its first live international card transaction in the country was a test rather than a launch, and the milestone event ran through a Lebanese bank.

The acquirer (the bank on the merchant’s side of a card payment) was Fransabank Lebanon, with Paymera as the other named partner. Nadim Moujaes, who heads a Fransabank Group subsidiary, describes the test as both the culmination of “longstanding efforts to link Syria back to international payment networks” and “the first step in a larger path”.

“We are excited to have successfully tested live transactions today as we plan to enable international visitors to use their Visa cards while in Syria,” says Leila Serhan, Visa’s senior vice president and group country manager for the North Africa, Levant and Pakistan region. Although a significant first step, that plan doesn’t come with a hard date for when a visitor’s card will work normally.

Mohammed Safwat Raslan, governor of the Central Bank of Syria, says the test paves the way for international card acceptance in Syria and that maintaining strong compliance, risk management and operational controls will remain essential. Serhan likewise stresses that Visa has worked within applicable legal, regulatory and compliance requirements. For a test transaction, it seems there was a great deal of attention paid to the rules, with the entire operation being carefully managed.

Also Read: Lebanon’s 5G Era Begins With 150 Stations And A $1M Budget

The test is the latest step in a sequence that began in December 2025, when Visa announced a strategic roadmap to support Syria’s integration into the global digital economy. In February 2026 it hosted its first industry gathering of banks, ecosystem partners and policymakers in Damascus and, the same month, signed an agreement with Syria’s Ministry of Communications and Information Technology in San Francisco.

Michel Kattouah, Paymera’s CEO, called the test “the return of international card acceptance,” but while that’s positive news, there’s no word yet on when a Syrian bank will issue a Visa card to a Syrian customer.

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