Connect with us

News

Emirates Airline To Launch Its Own NFT Collection

As the first step on its journey to the virtual realm, the main purpose of the NFT collection is to increase the digital appeal of Emirates Airline.

Published

on

emirates airline to launch its own nft collection
Emirates

Emirates Airline has announced its intention to take its customers into the virtual realm by offering its own NFT collection.

NFTs, or non-fungible tokens, have exploded in popularity since the outbreak of the COVID-19 pandemic, with the most successful collections selling for millions of dollars.

By providing immutable proof of ownership, NFTs have transformed the digital art scene, and they’re expected to form a crucial part of the metaverse, a network of 3D virtual worlds that some of the world’s largest tech companies are trying to create.

“Emirates has always embraced advanced technologies to improve our business processes, enhance our customer offering, and enrich our employees’ skills and experiences,” said Emirates CEO HH Sheikh Ahmed bin Saeed Al Maktoum.

As the first step on its journey to the virtual realm, the main purpose of the NFT collection is to increase the digital appeal of Emirates Airline. The collection includes virtual replicas of collectibles, so its utility is limited. It can, however, generate profit for those who purchase it if it becomes popular.

emirates centre for innovation 2

“We are excited about the opportunities in the digital space of the future and are committing a significant investment in financial and resourcing terms, to develop products and services using advanced technologies that will deliver on revenue, brand experience, and business efficiencies,” added Sheikh Ahmed bin Saeed Al Maktoum.

Also Read: A Beginner’s Guide To Getting Started With NFTs

In addition to the NFT collection, Emirates Airline is also repurposing its Emirates Pavillion at the Dubai Expo 2020 site to create a center for innovation, where it wants to work on various future-focused projects related to NFTs, the metaverse, and Web3.

emirates centre for innovation 1

Other airlines have used NFTs for similar purposes as well. For example, Air Europa has recently released the first NFT flight ticket series in collaboration with the blockchain firm TravelX, fusing travel with technology and art.

If these and other applications of NFT technology gain traction, we can expect other companies in the travel industry and beyond to experiment with the technology as well.

Advertisement

📢 Get Exclusive Monthly Articles, Updates & Tech Tips Right In Your Inbox!

JOIN 17K+ SUBSCRIBERS

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

HiFuture Wraps Up Successful GITEX GLOBAL 2024 Appearance

The electronics company wowed audiences at the world’s largest tech event with a range of wearable and smart audio devices.

Published

on

hifuture wraps up successful gitex global 2024 appearance

This year’s GITEX GLOBAL 2024 in Dubai saw a huge number of startups, electronics firms, and innovators from around the globe gather for the tech sector’s largest event of its kind. One company making waves at this year’s expo was Chinese tech group HiFuture, which showcased a range of products with a focus on wearable technology and smart audio.

At the HiFuture booth, the company captivated attendees with cutting-edge smartwatches like the ACTIVE and AURORA, along with a range of powerful wireless speakers, earbuds, and even smart rings. Visitors were eager to check out the sleek new designs on offer and even had the chance to test out some of the products themselves.

hifuture gitex global 2024 dubai

Among the highlights were smartwatches combining dual-core processors with customizable options. The devices blended style and technology, offering health monitoring capabilities, personalized watch faces, and advanced AI-driven functionalities, giving attendees a taste of the future of wearable technology.

On the audio front, HiFuture’s wireless speakers left a lasting impression, offering rich, immersive sound in compact, portable designs. These speakers cater to both intimate gatherings and larger celebrations, offering versatility for users. Meanwhile, the company also showed off its Syntra AI technology, which it claims “revolutionizes health and fitness tracking by combining advanced optical sensors with intelligent algorithms for precise, real-time insights”.

Also Read: How (And Why) To Start A Tech Business In Dubai

The presence of HiFuture’s leadership team at GITEX 2024 underscored the importance of this event for the company, with CEO Levin Liu leading a team of executives, all keen to engage with attendees and offer insights into HiFuture’s vision, product development process, and future direction.

Overall, it seems that GITEX GLOBAL 2024 has been a rewarding experience for HiFuture. The enthusiasm and curiosity of attendees shown to the company’s diverse range of products was obvious, with the HiFuture team leaving on a high note and clearly excited and motivated by the event.

Continue Reading

#Trending