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Emirates Airline To Launch Its Own NFT Collection

As the first step on its journey to the virtual realm, the main purpose of the NFT collection is to increase the digital appeal of Emirates Airline.



emirates airline to launch its own nft collection

Emirates Airline has announced its intention to take its customers into the virtual realm by offering its own NFT collection.

NFTs, or non-fungible tokens, have exploded in popularity since the outbreak of the COVID-19 pandemic, with the most successful collections selling for millions of dollars.

By providing immutable proof of ownership, NFTs have transformed the digital art scene, and they’re expected to form a crucial part of the metaverse, a network of 3D virtual worlds that some of the world’s largest tech companies are trying to create.

“Emirates has always embraced advanced technologies to improve our business processes, enhance our customer offering, and enrich our employees’ skills and experiences,” said Emirates CEO HH Sheikh Ahmed bin Saeed Al Maktoum.

As the first step on its journey to the virtual realm, the main purpose of the NFT collection is to increase the digital appeal of Emirates Airline. The collection includes virtual replicas of collectibles, so its utility is limited. It can, however, generate profit for those who purchase it if it becomes popular.

emirates centre for innovation 2

“We are excited about the opportunities in the digital space of the future and are committing a significant investment in financial and resourcing terms, to develop products and services using advanced technologies that will deliver on revenue, brand experience, and business efficiencies,” added Sheikh Ahmed bin Saeed Al Maktoum.

Also Read: A Beginner’s Guide To Getting Started With NFTs

In addition to the NFT collection, Emirates Airline is also repurposing its Emirates Pavillion at the Dubai Expo 2020 site to create a center for innovation, where it wants to work on various future-focused projects related to NFTs, the metaverse, and Web3.

emirates centre for innovation 1

Other airlines have used NFTs for similar purposes as well. For example, Air Europa has recently released the first NFT flight ticket series in collaboration with the blockchain firm TravelX, fusing travel with technology and art.

If these and other applications of NFT technology gain traction, we can expect other companies in the travel industry and beyond to experiment with the technology as well.


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Initial Trials Of Dubai’s Driverless Evocargo Trucks Completed

Testing was announced on July 17, and the completion is a major milestone towards upgrading the region’s logistics infrastructure.



initial trials of dubai's driverless evocargo trucks completed
Dubai Media Office

A Dubai-based company has completed the initial trials for the UAE’s first driverless trucks. The groundbreaking achievement by Evocargo, partnering with Dubai South, took place at Dubai South Logistics District, and marked a significant step towards incorporating autonomous technologies into the region’s wider logistics infrastructure.

Announced on Wednesday, July 17th, the trials featured the Evocargo N1 unmanned electric truck navigating a predetermined route within a controlled setting. The test involved interactions with common road obstacles such as cars, trucks, and pedestrians, aiming to evaluate the vehicle’s hardware and software reliability, accident prevention systems, and overall readiness for public road use.

Officials were keen to highlight that this accomplishment aligns with the UAE’s ambitious strategy to position itself as a global leader in innovation and technology adoption. The country aims to have 25% of all transportation in Dubai autonomous by 2030, underscoring its commitment to revolutionizing the logistics sector using advanced technologies.

Mohsen Ahmad, CEO of the Logistics District at Dubai South, emphasized the importance of the collaboration with Evocargo in enhancing the region’s logistics capabilities. He noted that autonomous vehicles are set to increase efficiency, reduce carbon emissions, and establish a sustainable logistics infrastructure that will benefit both Dubai and the wider UAE.

Also Read: Riyadh Developers Reveal New 45,000-Seat Murabba Stadium

Ahmed Al-Ansi, CEO of Evocargo Autonomous Logistic Services, also expressed optimism that the trials will draw new customers and investments across the Gulf Cooperation Council (GCC) countries. The partnership aims to lead in innovative tech solutions, further establishing the UAE as a pioneer in autonomous transportation.

The successful completion of the trials marks a crucial step towards realizing the UAE’s vision for a technologically advanced and sustainable future in which autonomous vehicles are expected to play a pivotal role in global logistics.

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