News

Netflix Is Testing A Way To Stop Its Users From Sharing Their Passwords

Published

5 years ago

March 15, 2021

netflix is testing a way to stop its users from sharing their passwords

It seems that Netflix is no longer fine with users sharing their passwords with other people because the popular video streaming service is testing a new account ownership verification prompt.

“This test is designed to help ensure that people using Netflix accounts are authorized to do so,” said Netflix spokesperson Ebony Turner. Users who see the prompt are asked to verify account ownership by a code, sent via email or text. At the time of writing, the test seems to be rolled out more or less randomly, but that could quickly change in the future.

Netflix, which now has more than 200 million subscribers around the world, said that users who are unable to verify account ownership wouldn’t be able to continue using the service unless they purchase their own subscription.

While this measure is unlikely to stop password sharing among friends and extended family members, who can simply share the required authorization code, but it may at least slow down password sharing on various online forums and dark web sites.

The decision to crack down on password sharing is likely a reaction to the growing competition Netflix is facing, with streaming services such as Amazon Prime Video, HBO Max, Disney Plus, and Hulu offering their own original TV shows and movies.

Also Read: Netflix Is Introducing Sleep Timer Functionality On Android

Back in 2016, Netflix co-founder and chief executive Reed Hasting said that password sharing was something Netflix had to learn to live with because the amount of legitimate password sharing between family members was too high. Even in 2019, chief product officer Greg Peters stated that the streaming service had no plans to change its stance on password sharing.

Right now, Netflix’s terms of service state that the service is intended “for your personal and non-commercial use only and may not be shared with individuals beyond your household.” It’s not really clear whether Netflix means a physical household, so we wouldn’t be surprised to see the company clarify its terms of service if the new account ownership verification prompt becomes a standard feature.

News

At I/O 2026, Sundar Pichai Concedes AI Must Deliver Real Value

Gemini 3.5, a personal agent called Spark, agentic shopping, and Android XR eyewear are all aimed at making AI feel useful, not just impressive.

Published

3 days ago

May 20, 2026

Nour Nasir

at io 2026 sundar pichai concedes ai must deliver real value

Google

Google’s annual I/O developer conference (I/O 2026) has recently become a status update on the same question: can the company turn its AI spending into products people use every day? This year, chief executive Sundar Pichai described Google as being in a phase of hyper progress, while conceding this is the part of the cycle where people want to see real value in the products they use on a day-to-day basis.

The strategy on display was to push agents — AI systems that act on a user’s behalf — into nearly every Google product at once. Search now has an “intelligent search box” that returns generated explainer videos alongside links. Gmail, Docs, YouTube and Maps are gaining their own agent layers, including a Docs Live feature that turns spoken instructions into drafted text with citations.

Two new models, Gemini 3.5 and a cheaper Gemini 3.5 Flash, arrived the same day. Google says 900 million people now use Gemini, and that more than 50 billion images have been generated with it. The pricing tier names are likely to confuse buyers: a new AI Ultra plan launches at $100 a month, while the older Gemini AI Ultra drops from $250 to $200.

The flashier announcements were Gemini Omni, a video generator pitched as a more realistic answer to OpenAI’s discontinued Sora 2, and Gemini Spark, a personal agent that handles recurring tasks across a user’s Google account. A new universal shopping cart lets agents complete purchases across multiple retailers from inside Google itself, placing the company between the merchant and the buyer, and also owning the checkout.

Also Read: DJI Teases Dual-Camera Osmo Pocket 4P For 2026 Launch

Google also confirmed its Android XR eyewear, built with Samsung and frames from Warby Parker and Gentle Monster. Audio-only glasses ship this autumn; a display-equipped version, which would superimpose live translations into the wearer’s field of view, is still in development. Both sets translate, however only the display version shows you the result.

What Pichai did not resolve is the bargain underneath all this. An agent is only useful to the degree it knows your calendar, your inbox, your shopping history and your physical surroundings. Google has now confirmed that, in time, the same context may carry advertising.