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Netflix Is Testing A Way To Stop Its Users From Sharing Their Passwords

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netflix is testing a way to stop its users from sharing their passwords

It seems that Netflix is no longer fine with users sharing their passwords with other people because the popular video streaming service is testing a new account ownership verification prompt.

“This test is designed to help ensure that people using Netflix accounts are authorized to do so,” said Netflix spokesperson Ebony Turner. Users who see the prompt are asked to verify account ownership by a code, sent via email or text. At the time of writing, the test seems to be rolled out more or less randomly, but that could quickly change in the future.

Netflix, which now has more than 200 million subscribers around the world, said that users who are unable to verify account ownership wouldn’t be able to continue using the service unless they purchase their own subscription.

While this measure is unlikely to stop password sharing among friends and extended family members, who can simply share the required authorization code, but it may at least slow down password sharing on various online forums and dark web sites.

The decision to crack down on password sharing is likely a reaction to the growing competition Netflix is facing, with streaming services such as Amazon Prime Video, HBO Max, Disney Plus, and Hulu offering their own original TV shows and movies.

Also Read: Netflix Is Introducing Sleep Timer Functionality On Android

Back in 2016, Netflix co-founder and chief executive Reed Hasting said that password sharing was something Netflix had to learn to live with because the amount of legitimate password sharing between family members was too high. Even in 2019, chief product officer Greg Peters stated that the streaming service had no plans to change its stance on password sharing.

Right now, Netflix’s terms of service state that the service is intended “for your personal and non-commercial use only and may not be shared with individuals beyond your household.” It’s not really clear whether Netflix means a physical household, so we wouldn’t be surprised to see the company clarify its terms of service if the new account ownership verification prompt becomes a standard feature.

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Truecaller To Use Microsoft Azure AI Speech For Call Answering

The new service features a powerful speech generation tool to allow users to create AI versions of their voices.

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truecaller to use microsoft azure ai speech for call answering
Truecaller

Truecaller, a well-known app for identifying and blocking spam calls, is enhancing its services by allowing users to create AI versions of their voices. The new feature, available to those with access to Truecaller’s AI Assistant, stems from a partnership with Microsoft and its Azure AI Speech tool, allowing the generation of realistic AI voices that accurately mimic users’ speech patterns and tone.

“This groundbreaking capability not only adds a touch of familiarity and comfort for the users but also showcases the power of AI in transforming the way we interact with our digital assistants,” explained Truecaller product director and general manager Raphael Mimoun in a recent blog post.

The AI Assistant in Truecaller screens incoming calls, informing recipients of a caller’s purpose. Based on this information, users can decide whether to answer the call themselves or let the AI Assistant handle it.

When the feature was introduced in 2022, users could only choose from a collection of preset voices. The ability to record one’s own voice represents a significant step towards the complete personalization of the service.

Also Read: Getting Started With Google Gemini: A Beginner’s Guide

Azure AI Speech, showcased during the last Build conference, only recently added a personal voice feature that lets people record and replicate voices. Microsoft explained in a blog post, however, that Personal Voice is available on a limited basis and only for specific use cases like voice assistants.

To maintain ethical standards, Microsoft’s Azure AI Speech automatically adds watermarks to AI-generated voices. Additionally, a code of conduct requires companies to obtain full consent from individuals being recorded and prohibits impersonation.

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