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Instagram Reels Has Arrived To The Middle East

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instagram reels has arrived to the middle east

Instagram’s long awaited short-form video-sharing feature, Instagram Reels, has finally started rolling out in the Middle East. During Instagram’s previous “House of Instagram” event, the company announced that Reels would be a brand-new way for content creators and businesses in the MENA region to create and discover short and entertaining videos. The announcement of Reels comes just days after Instagram released Instagram Music in the Middle East.

Reels allows users to take and edit multi-clip videos up to 30 seconds long, with the ability to add effects and other new tools dedicated to this feature. Once taken, users can share Reels with their followers (for private accounts) and potentially with the entire Instagram community (your account will need to be set to public).

how to create instagram reels

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If you have the latest version of Instagram installed on your smartphone, you should see the Reels icon in the bottom center of the app’s homepage.

“Self-expression and versatility are part of the creative DNA of the region’s Gen Z and millennial population. As one of the primary platforms for this group of creators, we have always sought to adapt our features to what they need. With Reels, they now have more leverage when it comes to creating and sharing short-form content. Reels provides our community with greater freedom and flexibility to innovate, experiment and elevate their content, and we cannot wait to discover a new generation of talent via the feature.” said Samer Jamal, strategic partner manager at Instagram MENA.

Also Read: How To Find & Cancel Pending Instagram Requests

Instagram isn’t the only company to explore this type of short-form content. Last September, YouTube announced a similar feature called “Shorts” which gives creators the ability to capture short and catchy videos straight from their smartphone.

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World’s Largest Metaverse Developer Opens Dubai Office

LandVault, the largest metaverse creator, is expanding its presence into the MENA region.

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world's largest metaverse developer opens dubai office

LandVault, the world’s largest metaverse developer, will expand operations to Dubai later this month as part of an ongoing strategy to boost its presence in the MENA region. The company aims to help local businesses gain a foothold in the expanding web 3.0 universe and sees exciting opportunities to bolster its client portfolio.

So far, metaverse developer LandVault has lived up to its name, creating and curating over 100 square feet of virtual space for a diverse range of organizations, including the nearby Yas Marina Circuit, Aldar, Mastercard, Standard Chartered, World of Women, Hershey’s, and many more.

The Dubai government’s Metaverse Strategy is one of the key reasons LandVault has been inspired to move to the region, as leaders plan to transform the Emirate into one of the world’s top 10 metaverse economies by 2030. Eventually, it’s hoped that in excess of 1,000 companies in the blockchain and web 3.0 spaces will be inspired to set up entities in the region, creating around 40,000 new jobs in the process.

Also Read: Best Music Streaming Services In The Middle East

“We are excited to open our office in Dubai and to be a part of the vibrant tech community in the UAE. The MENA region is a key market for us, and we believe that our presence in Dubai will allow us to assist the region and explore new opportunities. We are also excited about the potential for the metaverse in the real estate industry in the UAE. We look forward to working with developers and real estate companies to showcase their properties in a new and innovative way,” says Sam Huber, CEO of LandVault.

Alongside developing the metaverse from its new Dubai office, LandVault will also deploy its technology to assist the UAE’s real estate sector. Developers will soon be able to showcase their projects in a way that was never previously possible, reaching a much wider audience with immersive and interactive property tours and even virtual showrooms.

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