News

Instagram Reels Has Arrived To The Middle East

Published

4 years ago

March 16, 2021

instagram reels has arrived to the middle east

Instagram’s long awaited short-form video-sharing feature, Instagram Reels, has finally started rolling out in the Middle East. During Instagram’s previous “House of Instagram” event, the company announced that Reels would be a brand-new way for content creators and businesses in the MENA region to create and discover short and entertaining videos. The announcement of Reels comes just days after Instagram released Instagram Music in the Middle East.

Reels allows users to take and edit multi-clip videos up to 30 seconds long, with the ability to add effects and other new tools dedicated to this feature. Once taken, users can share Reels with their followers (for private accounts) and potentially with the entire Instagram community (your account will need to be set to public).

Instagram

If you have the latest version of Instagram installed on your smartphone, you should see the Reels icon in the bottom center of the app’s homepage.

“Self-expression and versatility are part of the creative DNA of the region’s Gen Z and millennial population. As one of the primary platforms for this group of creators, we have always sought to adapt our features to what they need. With Reels, they now have more leverage when it comes to creating and sharing short-form content. Reels provides our community with greater freedom and flexibility to innovate, experiment and elevate their content, and we cannot wait to discover a new generation of talent via the feature.” said Samer Jamal, strategic partner manager at Instagram MENA.

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Instagram isn’t the only company to explore this type of short-form content. Last September, YouTube announced a similar feature called “Shorts” which gives creators the ability to capture short and catchy videos straight from their smartphone.

News

HUMAIN & NVIDIA Partner To Build Saudi AI Factories Of The Future

In a push to position the Kingdom as a global AI hub, the partnership will co-develop next-gen AI infrastructure, digital twins, and workforce training.

Published

2 days ago

May 14, 2025

Nour Nasir

humain and nvidia partner to build saudi ai factories of the future

HUMAIN, the AI-focused subsidiary of Saudi Arabia’s Public Investment Fund, has announced a strategic partnership with NVIDIA to build the infrastructure powering Saudi Arabia’s next industrial revolution: AI factories capable of driving massive-scale innovation and digital transformation.

The partnership reflects HUMAIN’s plans to turn the Kingdom into a global AI powerhouse by building new infrastructure, real-world applications, and investing in talent. Through the alliance, HUMAIN and NVIDIA will construct hyperscale AI data centers, digital twins, and launch national upskilling programs.

At the heart of the partnership is HUMAIN’s plan to deploy AI factories with a capacity of up to 500 megawatts, fueled by hundreds of thousands of NVIDIA GPUs over the next five years. Phase one includes the installation of 18,000 NVIDIA GB300 Grace Blackwell superchips and InfiniBand networking, creating one of the world’s most powerful AI supercomputing environments.

These centers will provide the scale and security needed to support innovation across Saudi Arabia’s industries — from energy and logistics to healthcare and finance.

“AI, like electricity and the internet, is essential infrastructure for every nation,” said Jensen Huang, founder and CEO of NVIDIA. “Together with HUMAIN, we are building AI infrastructure for the people and companies of Saudi Arabia to realize the bold vision of the Kingdom”.

HUMAIN will also leverage NVIDIA Omniverse to drive the next phase of industrial transformation — physical AI. By simulating and optimizing complex environments in digital twin form, sectors like manufacturing, utilities, and logistics can operate more efficiently, safely, and sustainably.

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“Our partnership with NVIDIA is a bold step forward in realizing the Kingdom’s ambitions to lead in AI and advanced digital infrastructure,” said Tareq Amin, CEO of HUMAIN. “Together, we are building the capacity, capability, and a new globally enabled community to shape a future powered by intelligent technology and empowered people”.

In tandem with infrastructure development, HUMAIN and NVIDIA will also launch large-scale AI education and training initiatives, designed to upskill thousands of Saudi professionals in advanced AI, robotics, and digital twin technologies.

These efforts will contribute to building a self-sustaining AI ecosystem and support Saudi Arabia’s Vision 2030 ambitions for economic diversification and digital leadership.