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Instagram Tests Vertical Profile Grids Instead Of Squares
A company spokesperson says the “limited test” is happening because the “vast majority” of Instagram uploads are vertically-oriented content.
Instagram is testing a potentially major change to profile pages: making the squares in your profile grid vertical rectangles. Some users recently spotted the test, and there have been indications from at least 2022 that the company has toyed with a rectangular grid.
“The vast majority of what is uploaded to Instagram today is vertical,” Instagram chief Adam Mosseri explained in a Story on Friday, August 16, discussing the test. “It’s either 4 by 3 in a photo or 9 by 16 in a video, and cropping it down to square is pretty brutal”.
Mosseri revealed that “squares are from way back in the day when you could only upload square photos to Instagram,” a limitation the platform removed nearly a decade ago. Mosseri told users that the company knows that the changes may be annoying for those who have spent a great deal of effort and time “curating and making sure everything lines up” but says, “I would really like to do better by the content today”.
“We’re testing a vertical profile grid with a small number of people,” Instagram spokesperson Christine Pai said in a recent statement to journalists. “This is a limited test, and we’ll be listening to feedback from the community before rolling anything out further”.
So it looks as though perfectionists who have planned out their profile grids around squares might be a little annoyed when the entire site moves over to vertical rectangle content.
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Here’s the full transcript of Mosseri’s explanation:
“We’re actually testing a vertical grid, for those of you who haven’t seen it yet, for your profile, instead of squares. Now, squares are from way back in the day when you can only upload square photos to Instagram. I know this can be annoying for some of you who really spent a lot of time curating and making sure everything lines up, but I would really like to do better by the content today. The vast majority of what is uploaded to Instagram today is vertical. It’s either 4 by 3 in a photo or 9 by 16 in a video, and cropping it down to square is pretty brutal. So, I’m hoping we can figure out a way to manage this transition”.
News
YouTube Rolls Out Supervised Children’s Accounts Across MENA
An industry-first feed timer lets parents cap Shorts scrolling. Access can also be switched off entirely ahead of exam season.
YouTube has launched supervised kid accounts across the Middle East and North Africa, giving parents a way to hand their children the main YouTube app without handing over all of it. Announced in Dubai on July 2, the accounts are built directly into the platform rather than the standalone YouTube Kids app, and are aimed at families who feel a child has outgrown the curated library but isn’t ready for the open feed.
Parents can choose from three content settings, each broadly aligned with international content ratings. Explore covers educational videos, tutorials, arts and crafts, and dance. Explore More adds gaming and live streams. Most of YouTube opens up almost everything except videos rated 18+ or deemed inappropriate for supervised accounts.
The standout tool is an industry-first Shorts feed timer, which lets parents set daily limits on short-form scrolling. Set it to zero and Shorts disappears altogether – a lever YouTube suggests parents might pull ahead of exam season. Other protections are on by default for all users under 18: “Take a Break” and “Bedtime” reminders, no personalized ad targeting, autoplay switched off, and no ability to upload videos or write comments. The accounts are optional, and parents can end supervision at any time.
The kid accounts join supervised teen accounts already available across the region, which notify parents by email when a teenager uploads a video or starts a live stream.
“YouTube has been a huge part of families’ lives across this region for over 20 years,” said Javid Aslanov, head of YouTube Middle East and North Africa, citing Kantar research showing 95% of viewers in Saudi Arabia and the UAE agree YouTube has top content in education and learning.
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“It’s essential that we protect young people in – not from – the digital world,” added Garth Graham, YouTube’s head of health.
The new settings are rolling out gradually across the MENA, including the Kingdom of Saudi Arabia, Oman, Kuwait, Qatar, Bahrain, Jordan, Lebanon, Egypt, Tunisia, Algeria, and Iraq. The latest features can be set up through Family Center in the YouTube app or via Google Family Link.
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