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Instagram Tops 3B Users And Pushes New Reels & UI Tweaks

After hitting the significant milestone, the Meta-owned platform is adding new Reels controls and a navigation bar redesign.

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instagram tops 3 billion users and pushes new reels and ui tweaks
Instagram

Instagram has crossed 3 billion monthly users, making it Meta’s third app to reach the milestone after Facebook and WhatsApp. CEO Mark Zuckerberg and Instagram head Adam Mosseri confirmed the figure this week, underlining Meta’s dominance in social platforms.

It’s hard to overstate the significance of that massive user count. Three billion monthly logins is more than a third of the global population. With Meta’s apps blocked in China and many regions still offline, the figure suggests over half of the connected world uses Instagram.

Reels In Focus

To mark the occasion, Instagram is testing a feature that shows which topics the Reels algorithm believes you’re interested in. Users can add, remove, or mute categories to shape their feed. Most may leave the system untouched, but it offers a manual lever for those who want it.

Instagram is also shifting its navigation. Direct Messages moves down to the bottom bar alongside Home and Reels, while the create button shifts to the top left and search nudges right. The redesign reflects where users spend most of their time.

Also Read: How To Find & Cancel Pending Instagram Requests

Next Moves

Reels is already the app’s most used feature. Instagram has tested defaulting to Reels in some regions and on iPad, though for now the main feed still opens first. A full switch feels only a matter of time.

At 3 billion users, the platform is more than Meta’s third giant app — it’s another example of the company scaling compulsive behavior to a global audience.

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Abu Dhabi’s Robot Kitchen Is Serving Up Biryani, Not Burgers

Circus SE wants to put a tiny automated factory inside the buildings where Gulf residents live and work, bypassing part of last-mile delivery.

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abu dhabi's robot kitchen is serving up biryani not burgers
Circus SE

The most telling thing about a new autonomous kitchen now running in Abu Dhabi’s Marina Square is what it won’t cook:

“We don’t do fast food,” says Nikolas Bullwinkel, Founder and CEO of Circus SE. “We’ve actively decided not to build a machine that can only do burgers”.

Instead, the CA-1 system is built around pot-based cooking: curries, pastas, soups and rice dishes. After experimenting with highly personalized recipes, Circus deliberately leaned back toward recognizable food. “We’re going with a chicken biryani because you know it,” Bullwinkel says of the AED 40 dish.

circus se ca-1 robot system

The Germany-based robotics and food technology company operates across eight countries, and Abu Dhabi is its first deployment outside Europe. More locations are expected there and in Dubai.

In Germany, its units can be placed in supermarkets, gas stations, airports and hospitals. In the Gulf, Bullwinkel wants them inside residential and office buildings, replacing some of the complexity of last-mile delivery. “We’re basically bringing a very tiny factory a few square meters into your building,” he says. Catering company Royal Prestige supplies the ingredients and knowledge of local tastes.

The CA-1 manages up to 36 refrigerated ingredient silos alongside automated induction cooking, robotic plating and a self-cleaning dishwasher. Two robotic arms move ingredients through the system with minimal human intervention. It can produce up to 120 hot meals an hour, and a meal such as rice and curry can take around three to four minutes.

Also Read: Ooredoo Qatar’s 5G+ Network Is Built For Machines As Much As People

Five cameras and multiple sensors monitor heat, temperature and consistency, an attempt to approximate what a chef perceives. “You can hear something gets burned, you can smell it, you can see it at some point,” Bullwinkel says. CircusOS, the company’s operating system, adjusts recipes in real time.

You might think of the platform as a threat to kitchen staff, but Bullwinkel frames Circus as a way for chefs to develop recipes and distribute them at scale. With that being said, rising labor costs and shortages are also part of his case for automation.

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