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Saudi Telecom Company Partners With Cubic Telecom To Deliver In-Car Services

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saudi telecom company partners with cunic telecom to deliver in car services

Saudi Telecom Company (STC), the largest mobile network operator in Saudi Arabia, has recently announced a partnership with Irish company Cubic Telecom, a leading enabler of automotive connectivity. Together, the two companies will develop in-car services for Saudi drivers, making the country’s vision of a connected future a step closer to reality.

“Partnering with Cubic enables STC as a digital enabler to simplify the delivery and management of advanced in-car services and gives us a foundation for innovating and meeting the changing needs of customers as new services evolve,” commented Dr. Sultan bin Saeed, VP of Business Development at STC.

The suite of tools provided by Cubic, called Connected Car, includes a solution that makes it possible for drivers to remotely monitor and control their vehicles via a smartphone app. It also includes an emergency calling system capable of automatically notifying emergency services in the event of a car crash.

Currently, Cubic’s in-car connectivity solution can be found in more than five million vehicles across 100 countries. The solution is embedded into vehicles at the manufacturing stage, and it gives car manufacturers the ability to collect data on cars’ performance and issue remote software updates.

“Cubic’s connected software is driving performance for carmakers and providing in-car services in key markets. We are delighted to be working with STC to help car manufacturers activate new opportunities in a very significant market,” said Barry Napier, CEO of Cubic Telecom.

Also Read: Instagram Music Is Finally Available In The Middle East

Saudi Arabia has been making significant investments to improve its telecommunications infrastructure and prepare it for the era of the Internet of Things, enabled by 5G connectivity.

In the future, connected cars are expected to be part of a larger ecosystem consisting, among other things, of smart road infrastructure, such as intelligent traffic lights that are aware of real-time traffic conditions and are able to communicate with self-driving vehicles to help them safely reach their destinations.

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Microsoft Plans $10 Billion-Plus Gulf Expansion Despite Iran Conflict

Security is shaping Microsoft’s approach, from resilience work with governments to what it will say about how the money splits by country.

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microsoft plans $10 billion plus gulf expansion despite iran conflict
Microsoft

Microsoft is planning more than $10 billion of investment across the UAE, Saudi Arabia, Qatar and Kuwait through 2030, Vice Chair and President Brad Smith told Reuters, calling the spending schedule aggressive. The Iranian conflict that began on February 28 has not persuaded the company to scale back.

“We’re sustaining all the investments we planned to make before this conflict started, and we are in fact adding to them,” Smith said. The $10 billion-plus total does not, however, show how large those additions are.

The investment, which Smith described as part of Microsoft’s continued infrastructure expansion, is aimed at cloud and AI infrastructure and at the company’s growing regional operations. Microsoft also intends to put more than $400 million into subsea and terrestrial connectivity across the Middle East by 2030.

The spending fits the region’s own ambitions too. Gulf governments have been investing heavily in AI infrastructure as part of a push to diversify their economies beyond oil and gas and turn themselves into global technology hubs. Major cloud and AI providers have been drawn in part by the land and relatively low-cost energy on offer.

Microsoft is widening its partnerships with regional AI companies, though not on identical terms. In 2024, it invested $1.5 billion in Abu Dhabi-based G42 for a minority stake, and Smith currently sits on G42’s board. Saudi Arabia’s Humain and Qatar’s Qai are working with Microsoft on selected priority areas, but Smith said the company does not plan to make capital investments in either.

Also Read: Egypt’s Mobile Wallets Are Booming, But Cash Still Has Power

The conflict has added another strand to Microsoft’s work in the region. Since it began, Smith said, the company has supported regional partners with digital resilience assessments, and it is now working with Gulf countries through a digital resilience initiative focused on preparedness and the protection of critical data.

So far, the company has given no country-by-country breakdown of the investment, citing security among other factors. So while the headline figure is public, how Microsoft divides the spending among the four countries is not.

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