In 2018, Instagram launched an exciting new feature called Instagram Music. The feature gives users the ability to add music to photos and videos in their Instagram stories. Instagram clearly understands that some things are best said with music, so after years of waiting, the company has made Instagram Music available in the Middle East.
The delay was primarily due to music licensing deals. Instagram is legally required to purchase a license for all the music in order for users to use them within Instagram stories. These music licensing deals are geo-restricted, so Instagram can’t offer the feature to countries they have not obtained a license for.
When the feature was first introduced, it was only available in the United States, United Kingdom, Germany, New Zealand, Sweden, Canada, Australia, and France. So users who were not from these specific countries typically got the famous “Instagram Music isn’t available in your region” message when they scrolled through Instagram stories of people who had this feature.
“For that reason, we’ve been working with creators and music partners around the world to help people connect and share how they feel through music across the Facebook family of apps. We see music as a core part of the future of entertainment on Facebook and Instagram. Now there are even more ways for people to create and discover content they’ll love.” said Facebook in a written statement.
To enjoy this feature, simply open your Instagram app, swipe right, and create a new story. After that, tap on the sticker icon or swipe up. Once this is done, you’ll find an icon that is titled “Music”. You should then be able to choose any of the available songs to add to your story. You can select a part or segment of a song to use in your story. When displaying song lyrics, you’ll have the freedom to change the style, font, color, and size of the text appearing on screen.
Yalla!Hub Forms New Partnership With WEE Marketplace
The collaboration will accelerate e-commerce digitalization and allow for speedy deliveries across the Gulf countries.
After raising $6 million to expand into Saudi Arabia and Qatar, Yalla!Hub is now set to collaborate with WEE to facilitate the sale of products through both YallaMarket and the WEE marketplace. The companies plan to enhance the GCC e-commerce market using a range of innovative solutions for sales and delivery, presenting new opportunities for Emirati-based and foreign suppliers.
“This collaboration with WEE Marketplace signifies a major step forward in our mission to revolutionize e-commerce through digitalization in the UAE and GCC, making market entry and operations smoother both for customers and businesses. With this partnership, we’re able to extend the reach of brands to a wider audience,” explained Leo Dovbenko, CEO of Yalla!Hub.
Meanwhile, new partner WEE is uniquely positioned in the UAE and already well known for fast delivery services. The company’s WEE Marketplace will soon feature goods from Yalla!Hub on their platform, empowering Dubai shoppers with 1-hour delivery windows and a next-day service across the rest of the Emirates.
“WEE Marketplace and Yalla!Hub are absolute leaders of the UAE fast e-commerce market, and this partnership opens new horizons for brands, allowing them to enter at once both platforms. We choose the brands very carefully, aiming to give the best products to our customers,” said Anastasia Kim, CEO and co-founder of WEE marketplace.
The Emirati e-commerce market has now reached a value of nearly $13 billion and is expected to grow to $20 billion by 2027. Express deliveries account for 5.5% of total merchandise turnover, which currently stands at around $700 million. Among the express delivery categories, cosmetics, pharmaceuticals, flowers, and groceries lead the way.