News

4Partners Secures $3.6M To Expand Dropshipping Into UAE

The company offers businesses an automated, fully integrated dropshipping platform with mobile-focused eCommerce tools.

Published

2 years ago

October 10, 2024

Nour Nasir

4Partners

4Partners, a Dubai-based global dropshipping platform, has successfully raised $3.6 million in funding to facilitate entry into its home market of the UAE and accelerate growth across the region. The company plans to use the investment to provide local businesses with a fully integrated platform and logistics support, allowing them to quickly launch online stores with minimal hassle.

The 4Partners platform is designed to tackle common obstacles faced by eCommerce entrepreneurs, offering access to millions of popular products without the need for bulk purchases. Additionally, 4Partners automates the logistics process, requiring no direct involvement from the seller, and provides a cloud-based IT system that eliminates the need for technical skills or ongoing maintenance.

4Partners operates warehouses in multiple locations, including the UAE, USA, Germany, Turkey, and China, offering over 7 million authentic branded products sourced from 753 suppliers around the globe. By allowing sellers to offer a wide array of products without the burden of managing stock, the company enables seamless cross-border shipping, making it possible for businesses to reach customers worldwide.

Also Read: Top E-Commerce Websites In The Middle East In 2024

Aleksandr Betra, the Chief Marketing Officer of 4Partners, shared, “We are thrilled to introduce our platform in the UAE and offer businesses an all-in-one e-commerce solution that helps them succeed in today’s competitive market. By simplifying logistics and inventory management, we enable our partners to concentrate on sales and brand growth”.

The eCommerce market in the Middle East and North Africa (MENA) region is projected to grow to $50 billion by 2025, with dropshipping expected to increase at a compound annual growth rate (CAGR) of 17.9% from 2024 to 2030. This growth is being driven by rising consumer demand for a variety of readily available products. With its user-friendly tools, 4Partners aims to empower small and mid-sized businesses by offering a content management system (CMS) for online stores, automated logistics, and millions of product options.

News

Instagram Now Lets You Tune Its Algorithm, But There’s One Big Catch

The new controls promise users “agency” over their feed, but asking to see more from accounts you actually follow returns an error.

Published

3 days ago

June 11, 2026

Nour Nasir

Instagram

Instagram has expanded its algorithm personalization feature to the main feed, letting users specify which topics they want surfaced more or less often in recommendations.

Instagram chief Adam Mosseri framed the change as a matter of user control. “I believe it’s in our best interest as a business to empower people to shape Instagram into something that works for them, and that people should be able to have a meaningful amount of agency over the products they spend so much time in,” he wrote on Threads.

Though it turns out that agency has limits. The controls only accept interest-based topics, such as “rescue dogs” or “parenting humor”. Requesting “posts from people I follow” returns no results, which is obviously a sore point for creators whose posts rarely reach their own audiences. Mosseri conceded the tension: “Who you follow used to be a meaningful tool people had for shaping their own experience, and as recommendations took over the main feed that tool quietly stopped working”.

Also Read: How To Find & Cancel Pending Instagram Requests

Instagram credits large language models for making its algorithms legible enough to personalize, and says it is “actively working on supporting requests for people, different moods or vibes, content types, and more” – potentially leading to a fully “bespoke” version of the app.