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Google Pay To Arrive In Saudi Arabia In 2025
The debut aligns with the Kingdom’s Vision 2030 and supports the country’s push towards a cashless economy and rapid digital growth.
Google Pay will officially debut in Saudi Arabia in 2025, thanks to a new agreement between the Saudi Central Bank (SAMA) and Google. The digital wallet will seamlessly integrate with mada, the Kingdom’s national payment network.
This move ties into SAMA’s broader push to enhance Saudi Arabia’s digital payments landscape, a cornerstone of Vision 2030 — an ambitious initiative aimed at reducing the economy’s reliance on oil. By introducing secure, world-class digital payment systems, the central bank aims to lower cash usage and build a more robust digital payments infrastructure.
Once launched, Google Pay will offer Saudi users a streamlined way to shop in-store, online, and through apps, while also letting them manage their cards via Google Wallet. The growing popularity of card payments in the Kingdom reflects the government’s ongoing efforts to encourage a cashless society through advanced electronic payment solutions.
Saudi Arabia has set an ambitious target of reaching 70% non-cash transactions by 2030, with programs like SARIE playing a vital role in this transformation. Such initiatives, backed by government support and private partnerships, are helping drive the Kingdom toward greater adoption of digital payments.
Also Read: A Guide To Digital Payment Methods In The Middle East
The country’s digital payments market is projected to grow by 6.96% annually from 2025 to 2028, reaching $87.14 billion by 2028, according to Statista.
Progress is already evident: SAMA reports that by 2023, 70% of all retail consumer payments were made electronically, a jump from 62% in 2022. This milestone also serves as a key performance indicator (KPI) for the Financial Sector Development Program (FSDP), which aims to modernize the Kingdom’s financial system.