LinkedIn Adds Message Safety Tools And Focused Inbox

LinkedIn has just made some changes to its direct messaging service to help its 875 million members avoid spam and attempted scams. The business networking site is seeing growth rates of up to 34% a year, with 21 inMails sent every second, so it is keen to ensure that new and existing users are kept safe.

LinkedIn’s first change is the rollout of a new “focused” option for incoming messages, which will relegate unwanted mail to an “Other” box. Switchable automatic spam and harassment detection should help to send spam and legitimate mail to the right places, and a new feature is also available to report unwanted messages.

The company states that Focused Messages will help to present “the most relevant new opportunities and outreach”. LinkedIn says that the feature uses AI algorithms which learn from what you open and interact with to tailor a custom inbox experience.

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Alongside these messaging additions, LinkedIn says it will also add live captioning to video messages to improve accessibility — a move that is thought to signal the platform’s greater focus on messaging as a more standalone service.

The new features were being tried out in smaller control groups to gauge their effectiveness but are now going global, with all users expected to see the updates soon.