Omantel Partners With Shaffra To Boost AI And Metaverse Tech

In an agreement formalized at Riyadh’s LEAP 2025 Conference, Omantel has teamed up with Shaffra Technology Labs in a strategic move to bring advanced AI and metaverse solutions to Oman. The technology from Singapore-based Shaffra will be integrated into Omantel’s cloud services and made available to both government institutions and private businesses.

Eng. Aladdin Bait Fadhel, Omantel’s Chief Commercial Officer, emphasized the company’s commitment to driving digital transformation in Oman. “At Omantel, our vision is to solidify our leadership role as a key enabler of Oman’s digital transformation and to be the premier provider of innovative technology solutions in the region. Our collaboration with Shaffra will significantly contribute to developing cutting-edge technology solutions, particularly in artificial intelligence, for our customers”.

Shaffra’s CEO, Al Harith Al Atawi, echoed the enthusiasm, highlighting how the partnership will introduce advanced AI and metaverse solutions to the Omani market, and noting a key initiative, the AI employee project, that has already gained traction across various government and private entities in multiple countries. “We aim to deliver a unique experience for Omantel customers through this partnership and innovative projects that enhance productivity and reduce costs,” said Al Atawi.

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The Shaffra partnership aligns with Omantel’s ongoing efforts to attract cutting-edge global technologies and strengthen Oman’s ICT infrastructure in line with the country’s 2040 strategy. By working with leading international tech firms, Omantel is focused on accelerating Oman’s digital transformation, ensuring countrywide access to top-tier digital solutions.

Omantel has long been a key player in Oman’s telecommunications landscape, leveraging its expertise in digital technology and communications to deliver innovative, cross-sector solutions such as AI, cloud computing, smart technologies, and cybersecurity.