Saudi Arabia Plans Wide-Ranging Entertainment Ecosystem

Qiddiya Investment Company has formed a merger with Saudi Entertainment Ventures (SEVEN) amid plans to comprehensively overhaul the entertainment sector. The new entity aims to construct a comprehensive entertainment ecosystem to further Saudi Arabia’s economic diversification and forge ahead with the construction of the multi-billion dollar Qiddiya project.

Managing director of Qiddiya and chairman of SEVEN Abdullah Aldawood, explained that the merger would “create a new concept of fun and improve the quality of life by building an integrated and unprecedented entertainment ecosystem”.

SEVEN brings vast experience to the ambitious plans after spearheading the development of 21 entertainment projects spanning 14 Saudi Arabian cities, with total investments exceeding $13 billion.

Among its many achievements, SEVEN was responsible for reintroducing cinemas to the Kingdom after a 35-year hiatus and has secured partnerships with global brands, including Transformers, Play-Doh, Hot Wheels, Clip’ n Climb, Discovery Adventures, and Flow House.

Also Read: Meet JAIS Chat: The AI-Powered Chatbot For Arabic Speakers

Qiddiya was envisioned as a giga-project and slated for a 2022 opening. However, the timeline has now shifted, with the opening of the eagerly anticipated Six Flags and Aqua Arabia theme parks now pushed back to 2025.