Saudi Startup Tamara Secures $340 Million In Funding

Saudi Arabia’s “buy now, pay later” platform, Tamara, is now worth a staggering $1 billion after a recent equity funding round led by SNB Capital that raised $340 million.

Other investors included Shorooq Partners, Pinnacle Capital, and Impulse, who joined existing backers such as Checkout.com, Coatue, and Endeavor Catalyst.

Tamara plans to use the significant cash injection to build new shopping and payment products and services, and intends to become “the next big giant in shopping, payments, and banking,” according to the company’s co-founder and CEO, Abdulmajeed Alsukhan.

“Saudi Arabia and the GCC deserve their place on the world stage for financial technology. Just as Tamara was created by local entrepreneurs nurtured by a supportive local ecosystem and market regulator, we stand here today, humbled and hungry, ready for our own leapfrog moment. This achievement is a testament to the ecosystem, our incredible team, investors, and the collaborative spirit that makes this region a great place for talent to flourish,” the CEO said.

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The chief executive has also announced that Tamara is considering listing on the Saudi Arabian stock exchange and potentially in other markets in the near future. The company’s latest equity funding round comes after a debt-raising move earlier in November 2023 led by Goldman Sachs and Shorooq Partners.

With the global BNPL market projected to hit $565.8 billion in 2026, the future certainly looks bright for Tamara, with its user base of 10 million and 30,000 partner merchants spread across Saudi Arabia, the UAE, and Kuwait.