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Twitter Has Replaced ‘Super Follows’ With ‘Subscriptions’
Elon Musk reassured creators that the company won’t take a cut of earnings for the first year.
Introduced in 2021, Twitter’s Super Follows feature allowed creators to charge money for exclusive tweets. Now, in a rebrand announced by Elon Musk, creators who want to earn money on the platform will have to utilize Subscriptions instead of Super Follows.
For the next 12 months, Twitter will keep none of the money.
You will receive whatever money we receive, so that’s 70% for subscriptions on iOS & Android (they charge 30%) and ~92% on web (could be better, depending on payment processor).
After first year, iOS & Android fees…
— Elon Musk (@elonmusk) April 13, 2023
The Subscriptions feature includes long-form content and supports “hours-long videos”, according to Elon Musk. Like the previous Super Follows, creators can charge $2.99, $4.99, or $9.99 a month, offering subscriber-only chats in Twitter Spaces, special badges for paid subscribers, and potentially more upcoming features, including newsletters.
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Musk noted that Twitter would not take any additional earnings cuts from creators “for the next 12 months” and that the company would “also help promote your work”. However, the controversial CEO hasn’t elaborated on what that would involve.