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UMG And DGMC Collaborate To Establish “Music City” In The UAE
The partnership hopes to bolster the Middle East’s music community and promote industry growth with cutting-edge facilities and education academies.
In a significant move for the local music industry, Universal Music Group (UMG), a global leader in music-based entertainment, and DGMC, an emerging creative facility and global destination, have unveiled a strategic collaboration aimed at bolstering the music community in the Middle East.
The partnership aims to cultivate a vibrant and sustainable music ecosystem, with its flagship project, “Music City”, set to be established in the UAE. The initiative will serve as a regional center catering to both local talents and international artists and songwriters.
The collaboration includes the establishment of cutting-edge recording studios, the launch of educational academies, and the introduction of a comprehensive label dedicated to supporting local and regional artists across various facets of their careers, including recording, touring, branding, and merchandising.
At its core, the UMG-DGMC partnership is committed to fostering growth and nurturing the talents of artists and songwriters in the region, with a focus on unlocking their creative and commercial potential.
Rasha Khalifa Al Mubarak, Chairwoman of DGMC, expressed excitement about the partnership, stating, “We are thrilled to partner with UMG, the world’s leading music group, on this unique and exciting endeavor. Building a state-of-the-art music infrastructure and providing industry services to support aspiring musical artists is critical to our leadership’s vision to promote culture and the arts”.
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Adam Granite, Executive Vice President of Market Development at Universal Music Group, added: “We have long recognized the potential in the Middle East and are incredibly proud to be working with world-class partners like DGMC. We share their excitement and vision to harness this potential and nurture the next generation of recording artists and songwriters. Our partnership will create a powerful platform for the incredible talent in the region and accelerate their careers at home and abroad”.
To make “Music City” a massive success, ambitious development plans include the construction of three new Capitol Studios recording studios, marking the first-ever expansion of Capitol Studios outside of Hollywood. These studios will feature cutting-edge facilities such as Dolby Atmos mixing rooms, recording studios, green rooms, writer’s rooms, and rehearsal studios. Additionally, a range of immersive music experiences for fans is in the pipeline.