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Pure Electric Expands To UAE, Boosting Micro-Mobility Sector
Backed by a McLaren partnership, the company’s latest e-scooter range aims to redefine urban mobility.
Pure Electric, a leading UK-based e-scooter brand, recently entered the UAE market, marking its first step into the Gulf Cooperation Council (GCC) region. With further expansion plans targeting Saudi Arabia and other GCC nations, the company is set to revolutionize urban micro transport across the Middle East.
The brand’s full-scale UAE launch is a significant milestone in its international growth strategy. Pure Electric is bringing its latest range of innovative e-scooters to the region, designed to offer a practical alternative to traditional city travel, while helping reduce congestion and pollution.
A Vision For Smarter Urban Mobility
Adam Norris, founder of Pure Electric, emphasized the importance of this expansion: “This launch into the UAE is a pivotal moment within our global expansion plan. It reflects our commitment to the micro-mobility sector and our dedication to providing a sustainable, safe, and enjoyable solution to urban travel”.
The company’s entry into the region is being spearheaded through a strategic partnership with Harris Qureshi, who will lead Pure Electric’s operations in the GCC.
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“I am thrilled to spearhead Pure’s expansion across the UAE, Saudi Arabia, and the wider GCC region. We are introducing the world’s best e-scooters to this dynamic market […] Our mission is to enhance urban mobility and contribute positively to the region’s sustainable transport landscape,” Harris Qureshi explained.
Innovative Design And Engineering At The Forefront
Pure Electric’s e-scooters are the result of in-house engineering from the company’s team of experts, with a rider-centric approach that challenges traditional design. Key features of the latest models include:
- A natural forward-facing riding position to enhance stability and comfort.
- An ultra-portable Pure Flex model designed for city living, easily fitting into car trunks, public transport spaces, or small home storage areas.
Further solidifying its reputation, Pure Electric has also partnered with McLaren, the legendary motorsport and supercar brand, to create the Pure X McLaren 2024 collection. The collaboration blends Pure’s cutting-edge e-scooter technology with McLaren Automotive’s precision engineering and expertise in hybrid power.
News
Nano Banana 2 Arrives In MENA For Google Gemini Users
Google brings its latest image model to Gemini and Search, adding 4K output and tighter text control for regional users.
Google has opened access to Nano Banana 2 across the Middle East and North Africa, pushing its newest image model into everyday tools rather than keeping it inside the exclusive (and expensive) Pro tier.
The rollout spans the Google Gemini desktop and mobile apps, and extends to Google Search through Lens and AI Mode. Developers can also test it in preview via AI Studio and the Gemini API.
Nano Banana 2 runs on Gemini Flash, Google’s fast inference layer. The focus is speed, but also control. Users can export visuals from 512px up to 4K, adjusting aspect ratios for everything from vertical social posts to widescreen displays.
The model maintains character likeness across up to five figures and preserves fidelity for as many as 14 objects within a single workflow. This enables visual continuity across scenes, iterations, or edits — supporting projects like short films, storyboards, and multi-scene narratives. Text rendering has also been improved, delivering legible typography in mockups and greeting cards, with built-in translation and localization directly within images.
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Under the hood, the system taps Gemini’s broader knowledge base and pulls in real-time information and imagery from web search to render specific subjects more accurately. Lighting and fine detail have been upgraded, without slowing output.
By embedding the model inside Gemini and Search, Google is normalizing advanced image generation for a mass audience. In MENA, where startups and marketing teams are leaning heavily on AI to scale content across languages and borders, that shift lands at a practical moment.
The move also folds creative tooling deeper into search itself, so that image generation is no longer a separate workflow. It now sits right next to the query box.
Nano Banana 2 Arrives In MENA For Google Gemini Users
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