News
Pure Electric Expands To UAE, Boosting Micro-Mobility Sector
Backed by a McLaren partnership, the company’s latest e-scooter range aims to redefine urban mobility.
Pure Electric, a leading UK-based e-scooter brand, recently entered the UAE market, marking its first step into the Gulf Cooperation Council (GCC) region. With further expansion plans targeting Saudi Arabia and other GCC nations, the company is set to revolutionize urban micro transport across the Middle East.
The brand’s full-scale UAE launch is a significant milestone in its international growth strategy. Pure Electric is bringing its latest range of innovative e-scooters to the region, designed to offer a practical alternative to traditional city travel, while helping reduce congestion and pollution.
A Vision For Smarter Urban Mobility
Adam Norris, founder of Pure Electric, emphasized the importance of this expansion: “This launch into the UAE is a pivotal moment within our global expansion plan. It reflects our commitment to the micro-mobility sector and our dedication to providing a sustainable, safe, and enjoyable solution to urban travel”.
The company’s entry into the region is being spearheaded through a strategic partnership with Harris Qureshi, who will lead Pure Electric’s operations in the GCC.
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“I am thrilled to spearhead Pure’s expansion across the UAE, Saudi Arabia, and the wider GCC region. We are introducing the world’s best e-scooters to this dynamic market […] Our mission is to enhance urban mobility and contribute positively to the region’s sustainable transport landscape,” Harris Qureshi explained.
Innovative Design And Engineering At The Forefront
Pure Electric’s e-scooters are the result of in-house engineering from the company’s team of experts, with a rider-centric approach that challenges traditional design. Key features of the latest models include:
- A natural forward-facing riding position to enhance stability and comfort.
- An ultra-portable Pure Flex model designed for city living, easily fitting into car trunks, public transport spaces, or small home storage areas.
Further solidifying its reputation, Pure Electric has also partnered with McLaren, the legendary motorsport and supercar brand, to create the Pure X McLaren 2024 collection. The collaboration blends Pure’s cutting-edge e-scooter technology with McLaren Automotive’s precision engineering and expertise in hybrid power.
News
Samsung To Roll Out One UI 7 Starting April 7
The update will introduce AI-driven tools and Google integration, along with a fresh design and enhanced personalization options.
Samsung has confirmed that One UI 7 will officially begin rolling out on April 7, bringing a fresh design and enhanced personalization options. This update is tailored for a more intuitive user experience, powered by AI-driven improvements. Initially, One UI 7 will be available in the U.S. on the Galaxy S24 series, Galaxy Z Fold6, and Z Flip6 starting April 10. The rollout will gradually expand to more Galaxy smartphones and tablets in the following weeks.
Refined Design And More Customization
With One UI 7, Samsung is introducing a cleaner, more cohesive look aimed at making customization easier and more intuitive. The home screen, widgets, and lock screen have been redesigned to streamline navigation and personalization.
One standout feature is Now Bar, which provides real-time updates directly on the lock screen. Whether checking workout progress during a run or seeing what’s playing on Galaxy Buds, users can access key information with just a swipe — no need to unlock the phone.
AI-Powered Enhancements For A Smoother Experience
Samsung has integrated AI into One UI 7 to make everyday interactions more seamless and efficient. Galaxy AI helps users complete tasks with minimal app switching, while AI Select suggests relevant actions based on selected content. For instance, users can swipe the Edge Panel and tap the AI Select icon while watching a video to instantly create a GIF.
Writing Assist — a favorite tool for Galaxy users — will now offer automatic text summarization and formatting. Meanwhile, Drawing Assist provides a creative boost by generating visuals from text prompts, images, or sketches. Another highlight, Audio Eraser, allows users to fine-tune video sound by isolating and adjusting different audio elements.
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Finally, Samsung has added greater integration with Google Gemini. Users can simply activate Gemini and ask, “Find Italian restaurants with outdoor seating that are pet friendly” to get instant recommendations. Natural language search also makes adjusting settings easier — users can now tap the mic icon in Settings and say, My eyes feel tired, to receive suggestions like dimming the screen or enabling Eye Comfort Shield.
Device Compatibility And Rollout Schedule
The One UI 7 update will begin rolling out on April 7, with more devices receiving it in the weeks that follow. Compatible models include the Galaxy S24 series, Galaxy S24 FE, Galaxy S23 series, Galaxy S23 FE, Galaxy Z Fold6, Z Flip6, Z Fold5, Z Flip5, and the Galaxy Tab S10 and Tab S9 series.
Samsung To Roll Out One UI 7 Starting April 7
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