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$347 Million Saudi Entertainment Destination Announced
SEVEN Abha will feature 8 huge attractions, including a family entertainment center with world-class rides, arcade games, and VR areas.
SEVEN (Saudi Entertainment Ventures), a subsidiary of the Saudi Arabian Public Investment Fund (PIF), has announced plans to build its 5th entertainment destination in the Kingdom after a $347 cash injection.
The new park will be strategically located between Abha and Khamis Mushait, near the Abha International Airport. The plans for the project are impressive, with eight different zones spanning a total area exceeding 79,000 square meters.
Renowned architectural and design studio Gensler drew inspiration for the park from the ancient stone buildings indigenous to the Aseer region. Meanwhile, the plans follow The Urban Code of Aseer Region, prioritizing “excellence in urban planning, design, landscape, and architecture”.
Prince Turki bin Talal bin Abdul Aziz Al Saud, Chairman of the Aseer Development Authority (ASDA), commented: “The Aseer region is experiencing an unprecedented renaissance across various sectors, thanks to the unwavering support from our leadership. SEVEN’s entertainment destination in Abha is a key project for Aseer, supporting our ambition to become a year-round global destination”.
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Chairman of SEVEN, Abdullah AlDawood, added, “Abha represents another ambitious project as part of our efforts to bolster the entertainment sector throughout the Kingdom. By 2030, we anticipate a GDP contribution exceeding SAR 4 billion and over 5 million visitors. Moreover, this project will create hundreds of direct and indirect job opportunities for the people of Aseer”.
SEVEN Abha will feature eight distinct zones or attractions, including a family entertainment center with arcade games, world-class rides, and virtual reality areas. Additionally, Discovery Adventures, a jungle-themed edutainment attraction, has been developed in partnership with Warner Bros, and there will also be a PLAY-DOH-themed entertainment center courtesy of Hasbro.
Finally, the massive entertainment site will offer indoor golfing, live entertainment, multi-level e-karting, futuristic bowling, and a 10-screen AMC cinema.