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Startup Helps Visitors Explore Dubai Baggage-Free

The “Uber for luggage” service starts at Dh99 and offers collection, storage, and delivery.

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baggage taxi helps visitors explore dubai baggage-free

Dubai is a premiere location for millions of leisure and business visitors each year. Many travelers land during the early hours of the morning and have plenty of time to kill before they can check into their hotels.

Unfortunately, exploiting a city without accommodation means lugging bags between restaurants, tourist hotspots, and onto public transport. Luckily, Dubai resident Tristan Sommer-Enriquez has developed a solution — an on-demand, AI-powered baggage-hailing platform that is essentially the “Uber for luggage”.

Talking about his startup Baggage Taxi, Sommer-Enriquez explained: “As a business traveler, whenever I was in big metropolitan cities, I was stuck with my luggage everywhere I went. If I had meetings and left the hotel early, while my flight was in the evening, I had to return to the hotel or lug my baggage around. That was my life as a frequent traveler for the last 15-20 years”.

Baggage Taxi is a simple yet clever concept: Imagine a vacationing family plans to visit a mall before heading to the airport for their evening outbound flight. Baggage Taxi will whisk away their luggage from a convenient pickup point — such as their hotel — store and deliver it to the airport ready for check-in.

Also Read: How (And Why) To Start A Tech Business In Dubai

Although many tourists use locker services to solve this type of problem, Baggage Taxi is far more convenient, as travelers don’t need to catch a taxi back and forth into the city to collect their bags.

“Our customers typically arrive in the morning and check in at (hotels) at 3pm. So, we pick up their bags at the airport while they head to their meetings. The service is often chosen by departing customers with evening flights and no business meetings, so they don’t want to carry their luggage around while exploring or shopping. We pick up their baggage in the morning and deliver it to any airport or hotel in the UAE,” Sommer-Enriquez said.

Baggage Taxi costs Dh99 for the first piece of luggage and an additional Dh35 for each extra item. The company currently offers its service through its website and will release an app in early December 2023.

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Instagram Redraws Its Wordmark And The Internet Reads “Instagzam”

Instagram’s first wordmark refresh in a decade arrives with new fonts, a restrained gradient — and a Reddit verdict of sidegrade.

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instagram redraws its wordmark and the internet reads instagzam
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Although Instagram’s famous camera icon hasn’t changed, the company has refreshed the handwritten wordmark at the top of its app. This is the first redesign we’ve seen in ten years, and one the internet promptly set about renaming.

“The wordmark at the top of the app hasn’t changed in 10 years, so it was time for a refresh,” Instagram head Adam Mosseri wrote in a post on August 13, describing the new version as “cleaner and more modern” while keeping references to the original design.

Instagram says its team explored hundreds of options — all-caps lettering, camera-inspired concepts, even literal handwriting — before returning to script. “Script reflects individuality, so referencing that felt right,” Instagram director of product design Jasmine Probst said in Meta’s announcement. “The new wordmark is bolder and simpler, with touches of unexpectedness. It cues individual expression, a personal voice, both of which have always been core to Instagram”.

The wordmark is part of a broader brand overhaul: an updated Instagram Sans typeface, two new fonts — the hand-drawn Instagram Pen and Instagram Mono — plus refreshed motion and layouts, and more restrained use of the signature gradient. The wordmark is rolling out globally now, with the rest arriving throughout 2026 and beyond.

Also Read: Spotify Will Now Tell You If Your Favorite Artist Isn’t Real

The design mixes cursive and print lettering, some characters connected and others floating free. That hybrid approach, combined with unusually shaped “s” and “r” characters, led some users to conclude the logo actually reads “Instagzam”. On the r/logodesign subreddit, one user said the wordmark looked “fan-made,” like something built in Canva; another called it “an unsettling mix of manuscript and cursive”; a third summarized it as a “sidegrade” — or, inevitably, a “zidegrade”.

Not everyone was hostile to the new look. Some found the half-cursive design stylish and surprisingly readable, while others called it an improvement on its predecessor, and one commenter argued Instagram was simply adopting minimalist branding later than everyone else. Either way, the platform now has a refreshed identity, three updated fonts, and an unofficial new pronunciation.

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