News

Anghami & OSN+ Announce Landmark Investment Deal

The collaboration will result in the first MENA platform to provide video and music, backed by a $50 million cash injection.

Published

3 years ago

November 21, 2023

Nour Nasir

anghami and osn+ announce landmark investment merge deal

Leading MENA streaming platform Anghami has announced a milestone deal that will see the music and entertainment company join forces with video provider OSN+.

According to a recent press release, combining the two home-grown brands will “offer consumers unprecedented digital aggregation of the best and latest in premium movies, TV shows, music, podcasts, and more while providing a rich and seamless user experience”.

When the collaboration is completed, Anghami will become one of the region’s largest streaming platforms, augmenting its already massive catalog of 100 million songs with 18,000 hours of video from OSN+, including content from HBO, NBC Universal, Paramount, and leading MENA studios.

anghami and osn+ announce landmark investment deal

Elie Habib, co-founder of Anghami and soon-to-be CEO of the combined venture, commented: “Joining forces with OSN+ is a leap in Anghami’s journey to reinvent entertainment in the Arab world. We’re combining technology, music, and video to build a comprehensive media ecosystem. It’s a chance to deepen our connection with our users and create something they will love”.

Joe Kawkabani, CEO of the OSN Group, added: “This is a major milestone in OSN’s journey as we continue to scale up our streaming business. Combining OSN+ content with Anghami’s technology enables us to deliver the best of entertainment all in one place for our customers, ensuring we are continuously evolving our offering to meet their needs. As two home-grown entities with an unmatched understanding of the local market, we are confident that this new offering will change the face of the regional streaming landscape”.

Also Read: Top 10 Best Freelance Platforms In The Middle East

The OSN Group has pledged to invest in Anghami at $3.65 per share — nearly four times the average price for the past month. The full transaction is expected to close in Q1 2024, at which point OSN will own a majority stake in Anghami.

News

Instagram Now Lets You Tune Its Algorithm, But There’s One Big Catch

The new controls promise users “agency” over their feed, but asking to see more from accounts you actually follow returns an error.

Published

3 days ago

June 11, 2026

Nour Nasir

Instagram

Instagram has expanded its algorithm personalization feature to the main feed, letting users specify which topics they want surfaced more or less often in recommendations.

Instagram chief Adam Mosseri framed the change as a matter of user control. “I believe it’s in our best interest as a business to empower people to shape Instagram into something that works for them, and that people should be able to have a meaningful amount of agency over the products they spend so much time in,” he wrote on Threads.

Though it turns out that agency has limits. The controls only accept interest-based topics, such as “rescue dogs” or “parenting humor”. Requesting “posts from people I follow” returns no results, which is obviously a sore point for creators whose posts rarely reach their own audiences. Mosseri conceded the tension: “Who you follow used to be a meaningful tool people had for shaping their own experience, and as recommendations took over the main feed that tool quietly stopped working”.

Also Read: How To Find & Cancel Pending Instagram Requests

Instagram credits large language models for making its algorithms legible enough to personalize, and says it is “actively working on supporting requests for people, different moods or vibes, content types, and more” – potentially leading to a fully “bespoke” version of the app.