News

Meet Yango Play’s My Vibe: A Real-Time Personalized Music Stream

The entertainment super app now boasts a unique feature that adapts to user music preferences during listening.

Published

2 years ago

May 20, 2024

Nour Nasir

Yango

Yango Play, the AI-driven super app combining video streaming, music, and games, has introduced a feature in its music section known as My Vibe. The new playlist tool dynamically adapts to a listener’s song choices in real time, identifying changing preferences and mood shifts immediately.

yango play my vibe user interface

My Vibe works by harnessing an advanced AI algorithm that analyzes over a thousand variables about a user’s behavior and the content. The result is a potentially endless stream of curated tracks, artists, and genres that align perfectly with a user’s preferences, mood, and historical song choices. The new feature can identify when a track is skipped or not completed and continually refines the listening experience in real time.

roman shimansky mena region business director at yango

Roman Shimansky, Yango’s MENA Region Business Director, explained the benefits of the new feature: “My Vibe excels at sparking a range of emotions, providing that delightful surprise when you encounter a track for the first time and instantly know you’ll love it. With My Vibe, there’s no need to toggle between your favorite tunes and new tracks or waste time choosing playlists. Everything you need is accessible with just one touch”.

Also Read: Best Music Streaming Services In The Middle East

My Vibe uses neural models to understand the evolving musical interests of its users. The sophisticated tool studies track, analyzing their spectrograms, frequency ranges, rhythm, vocal tone, and much more. With all that information in place, the algorithm then searches for tracks with similar parameters, suggesting them to listeners based on likes, dislikes, and even other users with similar tastes.

Since being released in the MENA region in February, the Yango Play app has proved popular across the region. The service boasts music for every mood and genre imaginable and streams the latest Arabic and Khaleeji hits in expertly curated playlists, helping users discover rising local talent across genres.

News

EDT&Partners Buys eFlow To Bolster AI Learning Push

The Middle East-founded platform is adding engagement tech as the consultancy firm widens into regulated workforce training.

Published

2 days ago

January 13, 2026

Joanna Melki

edt&partners buys eflow to bolster ai learning push

EDT&Partners has bought eFlow, an AI conversational learning platform founded in the Middle East, for an undisclosed sum. The deal marks a push by the consultancy business to tighten control over last-mile learning across education and workplace training.

EDT&Partners, long rooted in universities and public-sector work, is targeting a broader “knowledge economy” in which learning is continuous and embeds into daily workflows. Clients in regulated industries are pressing for digital learning that is both responsible and actually completed — not just designed.

“Education remains at the core of who we are,” said Pablo Langa, founder and managing partner at EDT&Partners. “At the same time, we are intentionally expanding into the broader learning ecosystem, particularly in highly regulated industries”.

eFlow delivers courses through chat-style interactions, using AI prompts to keep students and employees on task. The premise is blunt: engagement is the bottleneck in digital learning, and completion rates lag unless the platform actively supports the learner.

The acquisition folds eFlow’s engagement layer into EDT&Partners’ strategic and technology work, including Lecture, the firm’s open-source GenAI framework. The pitch is that institutions and employers can launch programs that people actually finish.

Co-founder Bassel Jalaleddine said the deal gives eFlow “the strategic and operational backbone needed to scale responsibly,” and stressed the platform’s intent to support educators rather than replace them.

Also Read: OpenAI’s ChatGPT Health Is A Private Space For Health Data

The move also strengthens EDT&Partners’ footing in the Middle East. The region is pushing workforce reform and talent development, and low-bandwidth, messaging-based learning travels well across emerging markets and community training programs.

eFlow’s co-founders, Jalaleddine and Samer Bawab, will join EDT&Partners as senior leaders. Both brands will run in parallel for now while teams and platforms are aligned ahead of industry events next year, including Bett 2026 in London.

The deal underlines demand for tools that move beyond content libraries toward engagement and completion — a direction echoed in corporate training budgets and government skills agendas.