Yango Play, the AI-driven super app combining video streaming, music, and games, has introduced a feature in its music section known as My Vibe. The new playlist tool dynamically adapts to a listener’s song choices in real time, identifying changing preferences and mood shifts immediately.

My Vibe works by harnessing an advanced AI algorithm that analyzes over a thousand variables about a user’s behavior and the content. The result is a potentially endless stream of curated tracks, artists, and genres that align perfectly with a user’s preferences, mood, and historical song choices. The new feature can identify when a track is skipped or not completed and continually refines the listening experience in real time.

Roman Shimansky, Yango’s MENA Region Business Director, explained the benefits of the new feature: “My Vibe excels at sparking a range of emotions, providing that delightful surprise when you encounter a track for the first time and instantly know you’ll love it. With My Vibe, there’s no need to toggle between your favorite tunes and new tracks or waste time choosing playlists. Everything you need is accessible with just one touch”.

Also Read: Best Music Streaming Services In The Middle East

My Vibe uses neural models to understand the evolving musical interests of its users. The sophisticated tool studies track, analyzing their spectrograms, frequency ranges, rhythm, vocal tone, and much more. With all that information in place, the algorithm then searches for tracks with similar parameters, suggesting them to listeners based on likes, dislikes, and even other users with similar tastes.

Since being released in the MENA region in February, the Yango Play app has proved popular across the region. The service boasts music for every mood and genre imaginable and streams the latest Arabic and Khaleeji hits in expertly curated playlists, helping users discover rising local talent across genres.