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Amazon Prime Day 2024: Get Ready For 6 Days Of Amazing Deals

The hotly-anticipated annual event has been extended to nearly a full week, with hot offers arriving from July 16 to July 21 exclusively for Prime members.

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amazon prime day 2024 get ready for six days of amazing deals
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Amazon’s highly anticipated Prime Day event is returning this summer on Amazon.ae, exclusively for Prime members. This year, for the first time in the UAE, Prime Day will span six full days, kicking off at 00:01am (local UAE time) on July 16 and running until July 21. During this period, Prime members in the UAE can look forward to substantial discounts across over 30 product categories, including electronics, gaming, fashion, beauty, Amazon Fresh grocery, kitchen, home, health, sports, and Amazon Devices.

Prime members shopping on Amazon.ae will have access to an extensive selection of deals from leading local and international brands such as Nivea, Samsung, Skechers, Guess, Joseph & Joseph, Cetaphil, Nespresso, Black+Decker, Microsoft, Lenovo, Lego, OnePlus, Anker, Roborock, and many more, including local small and medium-sized businesses.

Also Read: Top E-Commerce Websites In The Middle East In 2024

Additionally, Prime members will benefit from Prime Day deals available on Amazon US, UK, and Germany through the Amazon.ae Global Store, featuring free international shipping with no minimum purchase required.

Stefano Martinelli, Vice President of Amazon UAE and Saudi Arabia, said: “This is the first year in the UAE that we extend Prime Day for six full days, catering to customer demand, and we look forward to celebrating this with members across the country as we show up for them with incredible deals. Prime Day will always be the most compelling time to join Prime to enjoy savings, convenience, and entertainment all rolled into one single membership, it’s about getting the most value out of Amazon”.

Preparing For Prime Day

Not a Prime member yet? There’s still plenty of time to join Prime and start saving while enjoying fast free delivery! Members can join Prime at Amazon.ae/prime for AED 16 per month or an annual fee of AED 140.

As well as benefiting from the epic deals on offer, a Prime membership also gives members access to year-round features including Prime Video, Amazon Fresh grocery and everyday essentials, and Prime Gaming.

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ESET Bets On Specialized Security AI At 0.5% The Training Cost

ESET says NeoCortex can estimate an attacker’s next move, with a kill switch and human oversight built in to keep it from going rogue.

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eset bets on specialized security ai at 0.5% the training cost

A sign-in anomaly, a suspicious process launch and an unusual connection may look harmless alone. Together, they can describe an intrusion that is hard for security to teams to piece together.

To solve that problem, ESET announced ESET NeoCortex on November 4, 2026: a specialized foundational AI model for cybersecurity. It powers ESET LiveCortex, available within the ESET PROTECT Platform, which connects fragmented security signals and turns them into actionable incidents.

Filtering is the main selling point, with LiveCortex processing billions of raw telemetry events daily, and just 0.00111% of them contributing to incidents presented to customers. The aim is less alert fatigue and more analyst time spent on threats that matter.

NeoCortex is built on world-model architecture, learning how digital environments behave and how events relate. ESET says that lets it reconstruct missing incident context, recognize similar past cases and estimate an attacker’s likely next step – what the company calls “minus-one-day defense,” a chance to intervene before the next stage unfolds. ESET points to Black October, the week leading up to October 25, 2026, when critical security issues affecting PHP, Linux, GitLab and other key systems demanded rapid, prioritized responses, as the kind of moment where that context matters.

ESET’s internal research also suggests a specialized model like NeoCortex can be trained at up to 200 times lower cost than a large general reasoning model, while delivering more accurate, defense-focused results. The company credits optimized training, a focus on cybersecurity vocabulary, lower computing requirements and privately owned hardware.

Also Read: Dubai Says Its Deepfake Detector Needs Just 7 Seconds Of Video

“AI is accelerating both cyberattacks and cyberdefenses. With ESET NeoCortex, we are applying our AI investment to develop specialized foundational cybersecurity intelligence that remains under our control and strengthens, rather than replaces, human expertise,” said Juraj Malcho, Chief Technology Officer at ESET.

As part of the design, NeoCortex forms part of a layered architecture combining specialized models, deterministic controls, correlation logic, validation, auditability and expert human oversight. Safeguards include restricted sandboxes, read-only tools, continuous monitoring, defined usage and token limits, a kill switch and human oversight of critical response decisions. The model is also developed and self-hosted on ESET’s own infrastructure, which the company says reduces exposure to shifts among third-party AI providers, including commercial and geopolitical ones.

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