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Amazon.ae Debuts “It’s On Amazon Prime” Campaign Videos

The promotional films were specifically developed for the UAE in conjunction with Saatchi & Saatchi Middle East.

Published

3 weeks ago

April 30, 2024

Nour Nasir

Amazon

Amazon.ae has rolled out its latest “It’s on Prime” platform and introduced a regional promotional campaign specifically targeting the UAE. The campaign was developed by Saatchi & Saatchi Middle East (ME) and consists of three new promo films and a range of social media ads, highlighting the variety of ways an Amazon Prime membership can make customers’ lives easier.

The films use a storytelling formula to promote benefits such as Free delivery, Amazon Fresh, and Prime Video, and feature a diverse collection of customers facing everyday challenges that can be solved by Amazon Prime.

Bruno Barbosa, Senior Creative Director for Saatchi & Saatchi ME, noted: “The biggest challenge was to find relevant and fresh insights that relate to the melting pot of nationalities across the UAE and craft stories that showcase all the benefits the brand has to offer without compromising on smooth and lighthearted storytelling”.

The first film shows a young woman moving out of her parents’ home. While the mother finds new ways to reach out as she misses her daughter, the young woman discovers a flair for cooking using Amazon Fresh and surprises her with a home-cooked dish.

In the second film, we see the day-to-day life of a couple with busy schedules and watch them find ways to connect. Amazon services help them buy items to make mornings easier, share home-cooked meals, and enjoy time watching their favorite shows.

The third film depicts the life of a family with a newborn baby. Amazon’s fast and free shipping helps them find simple ways to care for their baby while helping their eldest son connect with his younger brother.

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Amazon’s Head of Marketing for the Middle East and North Africa, Moemen Elhamalawy, said: “We are incredibly proud to share this regional installment of the campaign with our customers in the UAE. The campaign is about sharing the various ways members can make the most of their Prime membership [and] we are proud to have collaborated with the Saatchi & Saatchi team to bring this vision to life.”

Related Topics:Amazon United Arab Emirates

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Meet Yango Play’s My Vibe: A Real-Time Personalized Music Stream

The entertainment super app now boasts a unique feature that adapts to user music preferences during listening.

Published

20 hours ago

May 20, 2024

Nour Nasir

Yango

Yango Play, the AI-driven super app combining video streaming, music, and games, has introduced a feature in its music section known as My Vibe. The new playlist tool dynamically adapts to a listener’s song choices in real time, identifying changing preferences and mood shifts immediately.

yango play my vibe user interface

My Vibe works by harnessing an advanced AI algorithm that analyzes over a thousand variables about a user’s behavior and the content. The result is a potentially endless stream of curated tracks, artists, and genres that align perfectly with a user’s preferences, mood, and historical song choices. The new feature can identify when a track is skipped or not completed and continually refines the listening experience in real time.

roman shimansky mena region business director at yango

Roman Shimansky, Yango’s MENA Region Business Director, explained the benefits of the new feature: “My Vibe excels at sparking a range of emotions, providing that delightful surprise when you encounter a track for the first time and instantly know you’ll love it. With My Vibe, there’s no need to toggle between your favorite tunes and new tracks or waste time choosing playlists. Everything you need is accessible with just one touch”.

Also Read: Best Music Streaming Services In The Middle East

My Vibe uses neural models to understand the evolving musical interests of its users. The sophisticated tool studies track, analyzing their spectrograms, frequency ranges, rhythm, vocal tone, and much more. With all that information in place, the algorithm then searches for tracks with similar parameters, suggesting them to listeners based on likes, dislikes, and even other users with similar tastes.

Since being released in the MENA region in February, the Yango Play app has proved popular across the region. The service boasts music for every mood and genre imaginable and streams the latest Arabic and Khaleeji hits in expertly curated playlists, helping users discover rising local talent across genres.