News

Personalized Supplement Company Bioniq Raises $15M In Funds

The health-tech company will use the funding to continue its global disruption of the supplements market.

Published

2 years ago

July 18, 2024

Nour Nasir

Bioniq

Bioniq, a health-tech company leveraging blood biomarker data to provide tailor-made supplements, yesterday announced the closing of a $15M Series B funding program. The oversubscribed round was led by Principal Investors HV Capital and Unbound.

The company is now valued at $75M and the fresh influx of funds will be used to further expand its global market share and continued innovation in the dietary supplements sector.

bioniq pro travel

Bioniq entered the UAE in 2021, and has since expanded across the Gulf region. The company has partnered with Abu Dhabi’s Department of Culture and Tourism, along with Metabolic, a digital therapeutics company, and Al Borg Diagnostics, a leading provider of diagnostic services in Saudi Arabia.

“We’ve entered a new era in nutritional supplementation over the last six years, where it’s become clear that one-size-fits-all solutions are simply inefficient,” said Vadim Fedotov, co-founder and CEO of Bioniq. “Everyone’s health journey is unique. Customers need advanced, adaptable products that provide evolving support for personal health goals. Our AI-driven approach and extensive biochemical database allow us to create customized supplements that provide quantifiable results and cater to individuals’ specific needs”.

Over the last decade, Bioniq has developed a huge biochemical database, leveraging blood test data from clients spanning 5 continents. The AI-powered algorithm used by the company assesses each individual’s height, weight, age, lifestyle, and health goals to create tailor-made supplements that optimize health and address micronutrient imbalances.

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Bioniq’s supplements are “Swiss-made, pharmaceutical-grade and utilize precise micro-dosing to address bio-individual needs and deficiencies”. Each formula features a unique blend of antioxidants, vitamins, minerals, phytonutrients, amino acids and prebiotics delivered in granules. The supplements are designed to mimic the way the body assimilates food, thus maximizing bioavailability.

“Bioniq’s innovative approach to nutrition is based on the idea that everyone has different nutritional needs and deficiencies, and that generic multivitamins are not enough to address them. We are impressed by Bioniq’s vision and technology, and we believe that they are disrupting the supplement industry with their personalized and science-based approach. We are excited to support them as they grow and scale their business,” explained Shravin Mittal, CEO of Unbound.

News

LUVED Is A New Curated Preloved Marketplace For The UAE

Sellers keep 100 percent of every sale and AI can build a listing in five seconds — though the app’s smartest tools are still coming.

Published

9 hours ago

June 16, 2026

Joanna Melki

luved is a new curated preloved marketplace for the uae

Secondhand shopping has become mainstream in the UAE, but the experience is still scattered across resale sites, social media and informal group chats. LUVED, a mobile-first marketplace that launched in Dubai this month, is betting it can pull that activity into one place — and that the thing buyers and sellers actually want is not more inventory, but trust.

The app trades in what it calls circular luxury: preloved fashion and lifestyle pieces across men’s, women’s and children’s categories, bought, sold or given away peer to peer. Its main pitch is economics, with sellers keeping 100 percent of every sale under a zero-commission, fast payout model, while buyers are promised vetted pieces at lower prices.

Where LUVED is staking its reputation is verification. Sellers pass a KYC check, and items run through a two-layer authentication system powered by Entrupy that pairs instant AI screening with human expert review for high-value pieces. Authenticity certificates travel with each item, payments sit in escrow, and a buyer-protection package the company calls The Safety Net adds a 48-hour return window and dispute resolution. Door-to-door logistics removes the in-person meetups that make most resale deals awkward.

An in-app assistant called Luvbot — offering selling insights and demand-based recommendations — is soon to be introduced to the platform. Other features include autofill and dynamic pricing that lets users build a listing in as little as five seconds from three photos, plus a swipe-based feed, story-style drops and in-app chat in English and Arabic. Finally, a gifting layer, Luved & Gifted, lets users pass items to others inside the app rather than sell them.

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“After moving to Dubai, I saw how difficult it was to sell or even give things away,” says founder and CEO Shaima Sibtain. The friction is real, and so is the competition. In resale, trust is won transaction by transaction — and that is the test LUVED has set itself.

The app is live on the App Store now, with Google Play to follow. The company also plans to expand across the region, which will be the real test for a marketplace staking everything on trust.