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Personalized Supplement Company Bioniq Raises $15M In Funds

The health-tech company will use the funding to continue its global disruption of the supplements market.

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personalized supplement company bioniq raises $15 million in funds
Bioniq

Bioniq, a health-tech company leveraging blood biomarker data to provide tailor-made supplements, yesterday announced the closing of a $15M Series B funding program. The oversubscribed round was led by Principal Investors HV Capital and Unbound.

The company is now valued at $75M and the fresh influx of funds will be used to further expand its global market share and continued innovation in the dietary supplements sector.

bioniq pro travel

Bioniq entered the UAE in 2021, and has since expanded across the Gulf region. The company has partnered with Abu Dhabi’s Department of Culture and Tourism, along with Metabolic, a digital therapeutics company, and Al Borg Diagnostics, a leading provider of diagnostic services in Saudi Arabia.

“We’ve entered a new era in nutritional supplementation over the last six years, where it’s become clear that one-size-fits-all solutions are simply inefficient,” said Vadim Fedotov, co-founder and CEO of Bioniq. “Everyone’s health journey is unique. Customers need advanced, adaptable products that provide evolving support for personal health goals. Our AI-driven approach and extensive biochemical database allow us to create customized supplements that provide quantifiable results and cater to individuals’ specific needs”.

Over the last decade, Bioniq has developed a huge biochemical database, leveraging blood test data from clients spanning 5 continents. The AI-powered algorithm used by the company assesses each individual’s height, weight, age, lifestyle, and health goals to create tailor-made supplements that optimize health and address micronutrient imbalances.

Also Read: Advancing MENA Health Through AI Vascular Age Analysis

Bioniq’s supplements are “Swiss-made, pharmaceutical-grade and utilize precise micro-dosing to address bio-individual needs and deficiencies”. Each formula features a unique blend of antioxidants, vitamins, minerals, phytonutrients, amino acids and prebiotics delivered in granules. The supplements are designed to mimic the way the body assimilates food, thus maximizing bioavailability.

“Bioniq’s innovative approach to nutrition is based on the idea that everyone has different nutritional needs and deficiencies, and that generic multivitamins are not enough to address them. We are impressed by Bioniq’s vision and technology, and we believe that they are disrupting the supplement industry with their personalized and science-based approach. We are excited to support them as they grow and scale their business,” explained Shravin Mittal, CEO of Unbound.

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Abu Dhabi’s Robot Kitchen Is Serving Up Biryani, Not Burgers

Circus SE wants to put a tiny automated factory inside the buildings where Gulf residents live and work, bypassing part of last-mile delivery.

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abu dhabi's robot kitchen is serving up biryani not burgers
Circus SE

The most telling thing about a new autonomous kitchen now running in Abu Dhabi’s Marina Square is what it won’t cook:

“We don’t do fast food,” says Nikolas Bullwinkel, Founder and CEO of Circus SE. “We’ve actively decided not to build a machine that can only do burgers”.

Instead, the CA-1 system is built around pot-based cooking: curries, pastas, soups and rice dishes. After experimenting with highly personalized recipes, Circus deliberately leaned back toward recognizable food. “We’re going with a chicken biryani because you know it,” Bullwinkel says of the AED 40 dish.

circus se ca-1 robot system

The Germany-based robotics and food technology company operates across eight countries, and Abu Dhabi is its first deployment outside Europe. More locations are expected there and in Dubai.

In Germany, its units can be placed in supermarkets, gas stations, airports and hospitals. In the Gulf, Bullwinkel wants them inside residential and office buildings, replacing some of the complexity of last-mile delivery. “We’re basically bringing a very tiny factory a few square meters into your building,” he says. Catering company Royal Prestige supplies the ingredients and knowledge of local tastes.

The CA-1 manages up to 36 refrigerated ingredient silos alongside automated induction cooking, robotic plating and a self-cleaning dishwasher. Two robotic arms move ingredients through the system with minimal human intervention. It can produce up to 120 hot meals an hour, and a meal such as rice and curry can take around three to four minutes.

Also Read: Ooredoo Qatar’s 5G+ Network Is Built For Machines As Much As People

Five cameras and multiple sensors monitor heat, temperature and consistency, an attempt to approximate what a chef perceives. “You can hear something gets burned, you can smell it, you can see it at some point,” Bullwinkel says. CircusOS, the company’s operating system, adjusts recipes in real time.

You might think of the platform as a threat to kitchen staff, but Bullwinkel frames Circus as a way for chefs to develop recipes and distribute them at scale. With that being said, rising labor costs and shortages are also part of his case for automation.

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