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Personalized Supplement Company Bioniq Raises $15M In Funds

The health-tech company will use the funding to continue its global disruption of the supplements market.

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personalized supplement company bioniq raises $15 million in funds
Bioniq

Bioniq, a health-tech company leveraging blood biomarker data to provide tailor-made supplements, yesterday announced the closing of a $15M Series B funding program. The oversubscribed round was led by Principal Investors HV Capital and Unbound.

The company is now valued at $75M and the fresh influx of funds will be used to further expand its global market share and continued innovation in the dietary supplements sector.

bioniq pro travel

Bioniq entered the UAE in 2021, and has since expanded across the Gulf region. The company has partnered with Abu Dhabi’s Department of Culture and Tourism, along with Metabolic, a digital therapeutics company, and Al Borg Diagnostics, a leading provider of diagnostic services in Saudi Arabia.

“We’ve entered a new era in nutritional supplementation over the last six years, where it’s become clear that one-size-fits-all solutions are simply inefficient,” said Vadim Fedotov, co-founder and CEO of Bioniq. “Everyone’s health journey is unique. Customers need advanced, adaptable products that provide evolving support for personal health goals. Our AI-driven approach and extensive biochemical database allow us to create customized supplements that provide quantifiable results and cater to individuals’ specific needs”.

Over the last decade, Bioniq has developed a huge biochemical database, leveraging blood test data from clients spanning 5 continents. The AI-powered algorithm used by the company assesses each individual’s height, weight, age, lifestyle, and health goals to create tailor-made supplements that optimize health and address micronutrient imbalances.

Also Read: Advancing MENA Health Through AI Vascular Age Analysis

Bioniq’s supplements are “Swiss-made, pharmaceutical-grade and utilize precise micro-dosing to address bio-individual needs and deficiencies”. Each formula features a unique blend of antioxidants, vitamins, minerals, phytonutrients, amino acids and prebiotics delivered in granules. The supplements are designed to mimic the way the body assimilates food, thus maximizing bioavailability.

“Bioniq’s innovative approach to nutrition is based on the idea that everyone has different nutritional needs and deficiencies, and that generic multivitamins are not enough to address them. We are impressed by Bioniq’s vision and technology, and we believe that they are disrupting the supplement industry with their personalized and science-based approach. We are excited to support them as they grow and scale their business,” explained Shravin Mittal, CEO of Unbound.

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Checkout.com Brings Visa Direct Push-To-Card To The UAE

The payment company is the first acquirer in the UAE to launch Visa Direct’s solution, enabling safe, instant money transfers.

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checkout.com brings visa direct push-to-card to the uae

Checkout.com has taken the UAE a step closer to its goal of a fully digital economy by becoming the first acquirer in the country to offer Visa Direct’s Push-to-Card solution. The new service will streamline money transfers for both businesses and consumers, enabling near-instant transactions across local and international markets.

Visa Direct connects over 190 markets and supports over 8.5 billion endpoints, including cards, bank accounts, and digital wallets. Push-to-Card transactions enhance efficiency for business users and consumers by allowing money to be sent quickly and easily to eligible Visa cards while leveraging the company’s secure network for reliability.

checkout and visa uae partnership

“Visa Direct is transforming the way money moves globally, and we are excited to see Checkout.com leverage this technology to meet the evolving demands of businesses and individuals alike by offering them a faster, more convenient, and secure way to send and receive funds,” said Shahebaz Khan, Senior Vice President and Head of Commercial and Money Movement Solutions, CEMEA.

The UAE has been at the forefront of digital payment adoption, driven by a national push toward a cashless economy. Remo Giovanni Abbondandolo, General Manager for MENA at Checkout.com, emphasized this shift: “By providing seamless, secure, and real-time payout capabilities, we’re empowering merchants with the agility to thrive in this fast-evolving landscape, while effectively meeting the growing consumer demand for speed and convenience. The Push-to-Card solution not only reinforces our commitment to powering payment performance but also showcases our agility in bringing yet another innovation to the UAE market.”

Also Read: Qareeb Partners With Pantheon For GCC Bitcoin Mining Expansion

Checkout.com’s latest MENA eCommerce data highlights the region’s increasing engagement with financial technologies, with around 80% of consumers participating in activities beyond basic online payments, such as money transfers and personal wealth management. The growing demand for real-time financial transactions has made fast, seamless payment solutions a priority.

To meet this demand, Account Funding Transactions (AFTs) have gained traction in the UAE. By integrating AFTs with Visa’s Push-to-Card services, Checkout.com is helping merchants offer secure, real-time account top-ups. Currently processing over one million AFTs per month with Visa, Checkout.com is now playing a leading role in modernizing financial transactions in the region.

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