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Amazon To Deliver Thousands Of Iftar Meals Across The UAE

The e-commerce giant has partnered with the UAE Food Bank to deliver 50,000 kg of food during the Holy Month of Ramadan.

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amazon to deliver thousands of iftar meals across the uae
Amazon

Amazon UAE has announced plans to continue its long-standing collaboration with the UAE Food Bank for the launch of the 2024 edition of “Iftar on Wheels”, a meal donation program supporting thousands of families in need. Now in its fourth year, the partnership will leverage Amazon’s massive fulfillment network to pack and distribute 50,000 kg of Iftar meals across the Emirates during the Holy Month of Ramadan.

amazon uae iftar on wheels ramadan

Over the last four years, Amazon has contributed to delivering millions of fresh meals and grocery supplies to underserved communities. The 2024 edition of the Iftar on Wheels program will also kick off a company-wide volunteering initiative that will see employees dedicating thousands of hours to delivering produce to vulnerable families across the UAE.

Regarding the partnership, Manal Bin Yaroof, Executive Director of the UAE Food Bank, said, “The UAE Food Bank aims to entrench the values of social responsibility and volunteerism among individuals and organizations. We do this through sustainable partnerships with various entities to raise awareness and help reduce food waste in the country. Our partnership with Amazon is now in its fourth year and we are very happy to work together once again for the Iftar on Wheels program. Through Amazon’s scale and logistics expertise, we will further our goals by delivering meals to as many underprivileged people as possible during the Holy Month of Ramadan”.

Also Read: Qatar Airways Unveils The World’s First AI Cabin Crew

Iftar on Wheels is a part of Amazon’s wider global efforts to reduce food insecurity for underprivileged communities. As part of that process, the company continues to provide vital support to local partners in all of its operational regions who share the same commitment.

amazon mena director of operations prashant saran

Prashant Saran, Director of Operations, Amazon MENA, said, “The Holy Month of Ramadan reminds us of the people who need our compassion. Amazon is committed to working side by side with local partners to make a positive impact in the community. This is a special time of the year when we continue to serve customers while at the same time utilizing our scale and expertise as a force for good in the community”.

Since its UAE launch, Amazon has continued to strengthen its presence and boost the order fulfillment experience for local customers. Today, Amazon’s operations network in the UAE spans three fulfillment centers, another three sorting centers, eight delivery stations, and a vast network of small and medium logistics businesses working as Delivery Service Partners.

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Samsung And Spotify Offer Free Premium Deal In MENA

Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.

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Samsung

Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.

Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.

For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.

“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.

Also Read: Shokz OpenFit Pro Review: Open-Ear Audio Finally Grows Up

For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.

“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.

The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.

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