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Qatar Airways Unveils The World’s First AI Cabin Crew

The Gulf carrier has set new standards by being the first to use AI to improve passenger experiences.

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qatar airways unveils the world's first ai cabin crew sama 2.0
Qatar Airways

National carrier Qatar Airways has unveiled Sama 2.0, the world’s first AI-enhanced “digital human cabin crew” at ITB Berlin 2024. Sama, meaning “sky” in Arabic, can learn from passengers to enhance her responses. She even has a backstory of growing up in Doha and undergoing specialist training as a flight attendant.

The updated version 2.0 of Sama provides responses in real-time and can answer FAQ-style queries, brief passengers on their destinations, and offer support and advice. Sama is accessed through QVerse, Qatar Airways’ latest digital platform, and can also be found in the airline’s official app.

Sama was developed in collaboration with UneeQ, a company specializing in “digital humans” for corporate branding projects.

Qatar Airways is experiencing a significant surge in demand as travel recovers after the pandemic. According to Chief Commercial Officer Thierry Antinori, customers are becoming more selective with their travel decisions and often opting for higher-quality options.

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The shift in consumer behavior is beginning to drive a wider gap between top-tier airlines and more budget-oriented options. As a result, Gulf carrier Qatar Airways finds itself in a price and quality bracket that includes powerhouses like Emirates and Etihad, which explains the push for innovative experiences from technologies like Sama 2.0.

Despite intense competition, Qatar Airways has experienced a 31% increase in traffic this year, which can be attributed to the expansion of its network and an overall surge in global travel.

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Viasat Satellite Messaging Tech Showcased In Saudi Arabia

The direct-to-device (D2D) demonstration highlighted the technology’s potential to revolutionize remote communication.

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viasat satellite messaging tech showcased in saudi arabia

Satellite communications firm Viasat announced yesterday that it had completed its first demonstration of direct-to-device (D2D) satellite connectivity technology in Saudi Arabia. The live broadcast took place during the “Connecting the World from the Skies” event in Riyadh, organized by Saudi Arabia’s Communications, Space & Technology Commission (CST) alongside the International Telecommunication Union (ITU).

Attendees witnessed successful satellite-based two-way messaging and SOS alerts sent using commercial Android smartphones and a combination of Viasat’s robust L-band satellite network and the Bullitt over-the-top messaging app. Signals were transmitted using the company’s L-band spacecraft positioned over the Indian Ocean, while the infrastructure for 3GPP NTN services was deployed by Viasat’s partner Skylo.

Sandeep Moorthy, Viasat’s Chief Technical Officer, emphasized the significance of the demonstration, explaining, “By expanding our direct-to-device innovation to the Kingdom of Saudi Arabia, we’re showcasing the potential for D2D services in the fast-growing Gulf and Asia-Pacific region. D2D could help reduce barriers to connectivity in regions where terrestrial services are spotty and unavailable to help transform industries and supply chains, enable new opportunities, and to become more efficient, sustainable and safer. We’d like to thank the CST for their support in carrying out this exciting demonstration”.

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D2D technology allows devices like smartphones, vehicles, and industrial equipment to connect seamlessly to both satellite and terrestrial networks. Unlike traditional satellite setups, D2D eliminates the need for extra hardware, thanks to emerging global standards that are gaining traction among satellite operators, mobile network providers, and tech manufacturers.

What makes this approach particularly promising is that Viasat uses a licensed, dedicated satellite spectrum to deliver its D2D services. This avoids any interference with existing terrestrial networks, allowing smooth integration with mobile network operators in the future.

The demonstration clearly showed the potential of D2D technology to bridge connectivity gaps in remote regions while opening up opportunities for innovation, improved safety, sustainability, and efficiency.

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