News
Qatar Airways Unveils The World’s First AI Cabin Crew
The Gulf carrier has set new standards by being the first to use AI to improve passenger experiences.

National carrier Qatar Airways has unveiled Sama 2.0, the world’s first AI-enhanced “digital human cabin crew” at ITB Berlin 2024. Sama, meaning “sky” in Arabic, can learn from passengers to enhance her responses. She even has a backstory of growing up in Doha and undergoing specialist training as a flight attendant.
The updated version 2.0 of Sama provides responses in real-time and can answer FAQ-style queries, brief passengers on their destinations, and offer support and advice. Sama is accessed through QVerse, Qatar Airways’ latest digital platform, and can also be found in the airline’s official app.
Sama was developed in collaboration with UneeQ, a company specializing in “digital humans” for corporate branding projects.
Qatar Airways is experiencing a significant surge in demand as travel recovers after the pandemic. According to Chief Commercial Officer Thierry Antinori, customers are becoming more selective with their travel decisions and often opting for higher-quality options.
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The shift in consumer behavior is beginning to drive a wider gap between top-tier airlines and more budget-oriented options. As a result, Gulf carrier Qatar Airways finds itself in a price and quality bracket that includes powerhouses like Emirates and Etihad, which explains the push for innovative experiences from technologies like Sama 2.0.
Despite intense competition, Qatar Airways has experienced a 31% increase in traffic this year, which can be attributed to the expansion of its network and an overall surge in global travel.
News
Samsung To Roll Out One UI 7 Starting April 7
The update will introduce AI-driven tools and Google integration, along with a fresh design and enhanced personalization options.

Samsung has confirmed that One UI 7 will officially begin rolling out on April 7, bringing a fresh design and enhanced personalization options. This update is tailored for a more intuitive user experience, powered by AI-driven improvements. Initially, One UI 7 will be available in the U.S. on the Galaxy S24 series, Galaxy Z Fold6, and Z Flip6 starting April 10. The rollout will gradually expand to more Galaxy smartphones and tablets in the following weeks.
Refined Design And More Customization
With One UI 7, Samsung is introducing a cleaner, more cohesive look aimed at making customization easier and more intuitive. The home screen, widgets, and lock screen have been redesigned to streamline navigation and personalization.
One standout feature is Now Bar, which provides real-time updates directly on the lock screen. Whether checking workout progress during a run or seeing what’s playing on Galaxy Buds, users can access key information with just a swipe — no need to unlock the phone.
AI-Powered Enhancements For A Smoother Experience
Samsung has integrated AI into One UI 7 to make everyday interactions more seamless and efficient. Galaxy AI helps users complete tasks with minimal app switching, while AI Select suggests relevant actions based on selected content. For instance, users can swipe the Edge Panel and tap the AI Select icon while watching a video to instantly create a GIF.
Writing Assist — a favorite tool for Galaxy users — will now offer automatic text summarization and formatting. Meanwhile, Drawing Assist provides a creative boost by generating visuals from text prompts, images, or sketches. Another highlight, Audio Eraser, allows users to fine-tune video sound by isolating and adjusting different audio elements.
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Finally, Samsung has added greater integration with Google Gemini. Users can simply activate Gemini and ask, “Find Italian restaurants with outdoor seating that are pet friendly” to get instant recommendations. Natural language search also makes adjusting settings easier — users can now tap the mic icon in Settings and say, My eyes feel tired, to receive suggestions like dimming the screen or enabling Eye Comfort Shield.
Device Compatibility And Rollout Schedule
The One UI 7 update will begin rolling out on April 7, with more devices receiving it in the weeks that follow. Compatible models include the Galaxy S24 series, Galaxy S24 FE, Galaxy S23 series, Galaxy S23 FE, Galaxy Z Fold6, Z Flip6, Z Fold5, Z Flip5, and the Galaxy Tab S10 and Tab S9 series.