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Improving In-App Payment Processing For Ramadan

Checkout.com’s MENA representative believes in-app payments present an untapped opportunity for revenue growth, especially during busy calendar events.

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improving in-app payment processing for ramadan

In today’s digital-first era, Ramadan witnesses a massive surge in app browsing and mobile shopping. Payment processor Checkout.com reported a 69% increase in online transaction processing volumes during Ramadan in 2023, with a remarkable 143% rise from 2021 to 2023. This trend underscores the growing trust in digital payment systems fueled by advancements in security and fraud prevention measures. Notably, based on further data from Checkout.com, fraud rates for online transactions during Ramadan in the region decreased by two-thirds between 2021 and 2023.

According to Checkout.com’s MENA General Manager Remo Giovanni Abbondandolo, one way to capitalize on e-commerce surges is by optimizing in-app payment processing. In-app payments present an untapped opportunity for revenue growth during Ramadan, offering various monetization avenues, such as subscription payments for exclusive content.

In-app payment processing enables merchants to accept payments directly within their mobile apps, streamlining the checkout process and enhancing security. However, integrating mobile payment technology via a payment service provider (PSP) requires compliance with Apple or Google’s app store guidelines.

Checkout.com’s Abbondandolo also emphasizes the significant benefits merchants in the GCC can reap from refining their in-app payments, including:

  • Improved Conversions: Simplifying the checkout process within the app reduces cart abandonment rates, leading to higher conversion rates.
  • Increased Revenue: Seamless in-app payments translate to enhanced conversions, resulting in higher revenue generation.
  • Enhanced Customer Retention: In-app payments deliver a frictionless experience, encouraging users to spend more time within the app and boosting retention rates.
  • Expedited Settlements: Direct account-to-account payment methods enable faster settlement times compared to card payments.

Also Read: Qatar Airways Unveils The World’s First AI Cabin Crew

However, merchants should consider potential drawbacks, such as high commissions and limited flexibility in payment methods beyond Apple Pay or Google Pay.

Despite these challenges, Abbondandolo suggests that the benefits of in-app payments outweigh the drawbacks, especially during busy seasons like Ramadan. The takeaway from payment processors like Checkout.com is clear: Merchants must adopt a strategic approach to optimize user experience while managing commission costs and adhering to app store regulations.

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Hamad International Wins 2024 Skytrax World Airport Awards

The Qatar airport also won “World’s Best Airport Shopping” for the 2nd time, and “Best Airport in the Middle East” for the 10th year.

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hamad international wins 2024 skytrax world airport awards

Hamad International Airport (DOH) in Doha, Qatar, has once again won the “World’s Best Airport” title at the Skytrax World Airport Awards. The award ceremony, held at the Passenger Terminal Expo 2024 in Frankfurt, Germany, also saw Hamad clinch the accolade of “World’s Best Airport Shopping” for the 2nd time in a row and “Best Airport in the Middle East” for an impressive 10th consecutive year.

Qatar Airways Group Chief Executive Officer, Eng. Badr Mohammed Al-Meer, who played a key role in the airport’s development over the past decade, said: “This is a remarkable achievement for Hamad International Airport, as it celebrates its 10th anniversary of operational excellence, connecting passengers seamlessly from all around the world. It is a testament to the dedication of our team and partners, who have contributed to providing passengers with the finest travel experience”.

hamad international airport doha qatar

Al-Meer emphasized the importance of understanding changing travel trends and the needs of modern air passengers: “At the heart of our growth strategy lies the passengers’ journey, their evolving needs, and our commitment to meeting and exceeding their expectations. We have introduced a diverse range of experiences at the airport, including Souq Al Matar, which brings Qatari hospitality and culture closer to travelers, “Orchard”, the ideal place for relaxation and rejuvenation between flights, and an array of high-end lounges”.

Also Read: Top E-Commerce Websites In The Middle East In 2024

Hamad International Airport saw a massive 31% surge in passenger traffic during 2023, with the transport hub now serving over 45 million passengers annually. The airport is now home to prestigious airlines, including Vistara, Iberia, Xiamen Airlines, Garuda Indonesia, and Japan Airlines, serving 250+ destinations for passenger and cargo flights.

The uptick in traffic is no doubt due to the completion of the first phase of an extensive expansion project. Hamad’s management intends to radically update the airport’s facilities over the coming years in a bid to create the “airport of the future”. The expansion features a unique and calming environment of lush greenery and several contemporary dining and shopping concepts among the already well-equipped leisure facilities.

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