News

NEOM Announces Luxury Tourism Destination Epicon

The glistening coastal tower will be situated on the Gulf of Aqaba and is billed as “a gateway to the future”.

Published

3 years ago

November 16, 2023

Nour Nasir

NEOM

Planners of NEOM, the sustainable urban development being built in northwest Saudi Arabia, have announced a new addition to the project named Epicon, a luxury coastal tourism destination on the Gulf of Aqaba.

Epicon will “set new standards of hospitality and architecture”, according to a recent NEOM press release. Rising from the desert like a glistening mirage, the facility will feature two huge towers, one 225 meters tall and the second a massive 275 meters. The towers will house 41 ultra-premium hotels and luxury residences comprising 14 suites and apartments. A short distance from the hotel, a separate resort complex will blend “tranquility with indulgence” with another 120 rooms and 45 residential beachside villas.

In the press release, NEOM officials describe Epicon as a place “designed as a gateway to the future [providing] an opportunity to escape the stresses of the every day”. Whether relaxing at the beachside club, taking a wellness treatment at the luxurious spa, or exploring the surrounding nature, the coastal tower resort will offer guests an unparalleled experience, along with a wide array of culinary options from its many restaurants and bistros.

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Epicon will also offer residential apartments, giving unrestricted access to world-class facilities and views of one of the most desirable shorelines in the region. Amenities will include a state-of-the-art gym, high-tech workspaces, a library, swimming pools, and club lounges.

News of the Epicon facility follows the recent announcement by NEOM of Leyja, a sustainable tourism destination situated in a beautiful natural valley. Overall, it appears that the development of Saudi Arabia’s northwest region will soon make it one of the world’s most desirable tourist locations.

News

Visa’s Return To Syria Starts With A Test And A Bank In Lebanon

Foreign visitors will be the first users to benefit, but whether Syria’s own banks and cardholders follow is still an open question.

Published

2 weeks ago

August 27, 2026

Dana Saadeh

visa's return to syria starts with a test and a bank in lebanon

Visa is returning to Syria. Its first live international card transaction in the country was a test rather than a launch, and the milestone event ran through a Lebanese bank.

The acquirer (the bank on the merchant’s side of a card payment) was Fransabank Lebanon, with Paymera as the other named partner. Nadim Moujaes, who heads a Fransabank Group subsidiary, describes the test as both the culmination of “longstanding efforts to link Syria back to international payment networks” and “the first step in a larger path”.

Syrian President Ahmed Al-Sharaa makes the first electronic payment in Syria using a @Visa card at a store in Damascus, following the lifting of US sanctions on Syria. pic.twitter.com/lpAN7nQ6Fc

— Tech Magazine (@TechMGZN) August 27, 2026

“We are excited to have successfully tested live transactions today as we plan to enable international visitors to use their Visa cards while in Syria,” says Leila Serhan, Visa’s senior vice president and group country manager for the North Africa, Levant and Pakistan region. Although a significant first step, that plan doesn’t come with a hard date for when a visitor’s card will work normally.

Mohammed Safwat Raslan, governor of the Central Bank of Syria, says the test paves the way for international card acceptance in Syria and that maintaining strong compliance, risk management and operational controls will remain essential. Serhan likewise stresses that Visa has worked within applicable legal, regulatory and compliance requirements. For a test transaction, it seems there was a great deal of attention paid to the rules, with the entire operation being carefully managed.

Also Read: Lebanon’s 5G Era Begins With 150 Stations And A $1M Budget

The test is the latest step in a sequence that began in December 2025, when Visa announced a strategic roadmap to support Syria’s integration into the global digital economy. In February 2026 it hosted its first industry gathering of banks, ecosystem partners and policymakers in Damascus and, the same month, signed an agreement with Syria’s Ministry of Communications and Information Technology in San Francisco.

Michel Kattouah, Paymera’s CEO, called the test “the return of international card acceptance,” but while that’s positive news, there’s no word yet on when a Syrian bank will issue a Visa card to a Syrian customer.