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NEOM Announces Luxury Tourism Destination Epicon

The glistening coastal tower will be situated on the Gulf of Aqaba and is billed as “a gateway to the future”.

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neom announces luxury tourism destination epicon
NEOM

Planners of NEOM, the sustainable urban development being built in northwest Saudi Arabia, have announced a new addition to the project named Epicon, a luxury coastal tourism destination on the Gulf of Aqaba.

Epicon will “set new standards of hospitality and architecture”, according to a recent NEOM press release. Rising from the desert like a glistening mirage, the facility will feature two huge towers, one 225 meters tall and the second a massive 275 meters. The towers will house 41 ultra-premium hotels and luxury residences comprising 14 suites and apartments. A short distance from the hotel, a separate resort complex will blend “tranquility with indulgence” with another 120 rooms and 45 residential beachside villas.

In the press release, NEOM officials describe Epicon as a place “designed as a gateway to the future [providing] an opportunity to escape the stresses of the every day”. Whether relaxing at the beachside club, taking a wellness treatment at the luxurious spa, or exploring the surrounding nature, the coastal tower resort will offer guests an unparalleled experience, along with a wide array of culinary options from its many restaurants and bistros.

Also Read: Top 10 Best Freelance Platforms In The Middle East

Epicon will also offer residential apartments, giving unrestricted access to world-class facilities and views of one of the most desirable shorelines in the region. Amenities will include a state-of-the-art gym, high-tech workspaces, a library, swimming pools, and club lounges.

News of the Epicon facility follows the recent announcement by NEOM of Leyja, a sustainable tourism destination situated in a beautiful natural valley. Overall, it appears that the development of Saudi Arabia’s northwest region will soon make it one of the world’s most desirable tourist locations.

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Egypt’s Mobile Wallets Are Booming, But Cash Still Has Power

Egypt’s telecom regulator says $57.6 billion moved through more than 57 million wallets in six months. And one operator handled 77% of the value.

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egypt's mobile wallets are booming but cash still has power

Egypt’s mobile wallets handled EGP 2.96 trillion ($57.6 billion) in transactions in the first half of 2026, according to the National Telecom Regulatory Authority – a 56% rise on the EGP 1.90 trillion ($36.9 billion) recorded a year earlier. Transactions grew faster still, up 62% to 2.22 billion, while registered wallets climbed 23% to 57.01 million.

On one reading, that is exactly what Egypt’s regulators have been pushing for: a payments system that runs through telecom-linked wallets rather than banknotes. But the same data shows how far cash still reaches into it. Cash withdrawals made up just 12% of the transactions taking money out of wallets, yet 75% of the value withdrawn or spent.

Money arrives mostly from bank accounts: transfers through InstaPay accounted for 78% of deposit transactions and 58% of the value deposited, while incoming remittances from abroad made up 3% of deposit transactions but 10% of their value. Once inside, it largely moves between wallets – wallet-to-wallet transfers accounted for 54% of all transactions and 67% of total value, with mobile and internet top-ups a distant second at 25% of volume. In effect, the wallet is serving as a transfer layer: the place money passes through between the bank account and the banknote.

That layer also runs predominantly through one operator. Vodafone Cash held 53% of registered wallets and 57% of active ones, but handled 69% of transactions and 77% of their value. Its nearest rival, e& money, held 23% of registered wallets but 14% of transaction value; Orange Cash 20% and 8%; WE Pay 4% of wallets. How many of the 57.01 million are active is not stated.

Also Read: Visa’s Return To Syria Starts With A Test And A Bank In Lebanon

Adoption is rather uneven in other respects. Men held 38 million wallets, or 67% of the total, against 19 million held by women. Users aged 26 to 45 accounted for half of all wallets, and Cairo alone had 10.6 million, or 19% of the national total, with Giza next at 6.5 million.

The NTRA says it is continuing to work with telecom operators on the regulatory framework for wallet services, part of a wider effort to expand electronic payments and financial inclusion. Its own figures show that effort succeeding on the way in. On the way out, three-quarters of the value still leaves as cash.

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