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Instagram’s Broadcast Channels Are Coming To Facebook
The Telegram-like one-way messaging tool will also be available on Facebook Messenger.
In February, Meta announced a Telegram-esque feature for Instagram known as “Broadcast Channels”, which acts as a one-way announcement tool for the app. Broadcast Channels allows creators to send updates to their followers without needing to post on their main pages.
Now, Meta is expanding Broadcast Channels’ availability by bringing the service to Facebook and Messenger. Influencers, creators, and celebs with Facebook pages will now be able to send messages, photos, videos, and voice notes to their followers, which will appear under a tab labeled “Channels”.
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Participants will get a notification every time a page owner sends an update, but the feature can be muted at any time. Meta says admins of any page where the Broadcast Channels are accessible can start using the tool, though it isn’t available everywhere yet, so some users may need to join the waiting list.