Samsung Releases Food, An AI-Powered Smart Recipe App

Tech giant Samsung has unveiled a new app, known as Food, offering “personalized, AI-powered food and recipes” in eight languages and 104 countries.

The app uses the Whisk food database — also owned by Samsung and now rebranded — and seems a smart move for the Korean electronics giant, considering its vast range of domestic appliances.

Food allows users to search some 160,000 international recipes, which can be saved and curated into eating plans. The app works on smartphones as well as Samsung Family Hub appliances such as fridges and freezers, allowing families to plan ingredient lists and grocery deliveries.

Food can provide recipe recommendations based on available items and has a “personalize recipe” function that uses AI to create bespoke vegan or vegetarian versions of popular dishes. Nutritional breakdowns can be viewed at any time, and users can add items directly to shopping carts at e-commerce checkouts. In addition, using connected cooking, ovens can be preheated and timer set on compatible devices.

Samsung has ambitions to add over one million users to the app worldwide. Although numerous recipe apps already exist (Paprika, Mealtime, Yummly, etc..), Samsung may have an edge due to its position in the smart appliances sector, making it a known quantity to consumers.

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Integration with Samsung Health is also planned for future updates, syncing with parameters like BMI and calorie consumption, plus offering diet management suggestions. By 2024, the app will also incorporate AI vision tech, allowing Samsung Food to recognize items through smartphone cameras and provide instant nutrition information.

Samsung Food is available to download now on Android and iOS, or you can head to the official website to create an account.