News
Bang & Olufsen Unveils Exclusive Ferrari Collection
The HiFi experts have partnered with motorsport legends Ferrari to create a new line of wireless headphones and speakers.
Bang & Olufsen and Ferrari have collaborated on a new line of exclusive headphones and speakers, including red Ferrari-themed versions of the Beosound 2 and Beosound Explore speakers, Beoplay H95 headphones and Beoplay EX earphones.
Kristian Teär, CEO of Bang & Olufsen, explained the concept: “The energy behind this partnership is electrifying. It’s not just about today; it’s about the echo of history as we came together to craft this fusion […] The ties go back to the origins of both B&O and Ferrari. Enzo Ferrari, Peter Bang, and Svend Olufsen were pioneers who redefined norms, and their legacies continue to push our brands to new heights even now”.
Beosound 2
The Beosound 2 employs a 360-degree soundscape with Active RoomSense for perfect audio reproduction, whether mounted on floors, tables, or shelves. The Ferrari Collection version of this superb speaker gets a makeover in signature Ferrari red, along with iconic prancing horse emblems etched into its aluminum body.
Beoplay H95 Headphones
The H95 headphone’s titanium drivers deliver a weighty audio punch, while adaptive active noise cancellation can be dialed in by rotating the earcup’s outer aluminum ring. These sumptuous over-ear headphones are good for 38 hours of playback, and for the Ferrari edition, sport hints of red anodizing and more of those legendary horse emblems.
Beosound Explore
The Beosound Explore is a portable outdoor speaker engineered with a dust and waterproof IP67 rating. Bluetooth connectivity and Fast Pairing ensure a simple setup, while the built-in battery offers 27 hours of music on the go. For the Ferrari collaboration, the Beosound Explore features laser-etched prancing horse emblems and bold red anodizing on the body and grille.
Beoplay EX
The Beoplay EX wireless earphones offer supreme noise cancellation, unrivaled sound, and a wireless charging case for 20 hours of playback. Six microphones and beam-forming technology ensure that music and voice calls sound perfect, while Ferrari emblems in black foil set under glass put these headphones on another level.
The Ferrari Collection is available online from Bang & Olufsen’s website and Ferrari Store, as well as select Bang & Olufsen and Ferrari retail outlets.
News
HUMAIN & NVIDIA Partner To Build Saudi AI Factories Of The Future
In a push to position the Kingdom as a global AI hub, the partnership will co-develop next-gen AI infrastructure, digital twins, and workforce training.
HUMAIN, the AI-focused subsidiary of Saudi Arabia’s Public Investment Fund, has announced a strategic partnership with NVIDIA to build the infrastructure powering Saudi Arabia’s next industrial revolution: AI factories capable of driving massive-scale innovation and digital transformation.
The partnership reflects HUMAIN’s plans to turn the Kingdom into a global AI powerhouse by building new infrastructure, real-world applications, and investing in talent. Through the alliance, HUMAIN and NVIDIA will construct hyperscale AI data centers, digital twins, and launch national upskilling programs.
At the heart of the partnership is HUMAIN’s plan to deploy AI factories with a capacity of up to 500 megawatts, fueled by hundreds of thousands of NVIDIA GPUs over the next five years. Phase one includes the installation of 18,000 NVIDIA GB300 Grace Blackwell superchips and InfiniBand networking, creating one of the world’s most powerful AI supercomputing environments.
These centers will provide the scale and security needed to support innovation across Saudi Arabia’s industries — from energy and logistics to healthcare and finance.
“AI, like electricity and the internet, is essential infrastructure for every nation,” said Jensen Huang, founder and CEO of NVIDIA. “Together with HUMAIN, we are building AI infrastructure for the people and companies of Saudi Arabia to realize the bold vision of the Kingdom”.
HUMAIN will also leverage NVIDIA Omniverse to drive the next phase of industrial transformation — physical AI. By simulating and optimizing complex environments in digital twin form, sectors like manufacturing, utilities, and logistics can operate more efficiently, safely, and sustainably.
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“Our partnership with NVIDIA is a bold step forward in realizing the Kingdom’s ambitions to lead in AI and advanced digital infrastructure,” said Tareq Amin, CEO of HUMAIN. “Together, we are building the capacity, capability, and a new globally enabled community to shape a future powered by intelligent technology and empowered people”.
In tandem with infrastructure development, HUMAIN and NVIDIA will also launch large-scale AI education and training initiatives, designed to upskill thousands of Saudi professionals in advanced AI, robotics, and digital twin technologies.
These efforts will contribute to building a self-sustaining AI ecosystem and support Saudi Arabia’s Vision 2030 ambitions for economic diversification and digital leadership.
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