News

Bang & Olufsen Unveils Exclusive Ferrari Collection

The HiFi experts have partnered with motorsport legends Ferrari to create a new line of wireless headphones and speakers.

Published

3 years ago

August 30, 2023

Nour Nasir

bang and olufsen unveils exclusive ferrari collection

Bang & Olufsen

Bang & Olufsen and Ferrari have collaborated on a new line of exclusive headphones and speakers, including red Ferrari-themed versions of the Beosound 2 and Beosound Explore speakers, Beoplay H95 headphones and Beoplay EX earphones.

Kristian Teär, CEO of Bang & Olufsen, explained the concept: “The energy behind this partnership is electrifying. It’s not just about today; it’s about the echo of history as we came together to craft this fusion […] The ties go back to the origins of both B&O and Ferrari. Enzo Ferrari, Peter Bang, and Svend Olufsen were pioneers who redefined norms, and their legacies continue to push our brands to new heights even now”.

Beosound 2

b&o ferrari collection beosound 2

The Beosound 2 employs a 360-degree soundscape with Active RoomSense for perfect audio reproduction, whether mounted on floors, tables, or shelves. The Ferrari Collection version of this superb speaker gets a makeover in signature Ferrari red, along with iconic prancing horse emblems etched into its aluminum body.

Beoplay H95 Headphones

b&o ferrari collection beoplay headphones

The H95 headphone’s titanium drivers deliver a weighty audio punch, while adaptive active noise cancellation can be dialed in by rotating the earcup’s outer aluminum ring. These sumptuous over-ear headphones are good for 38 hours of playback, and for the Ferrari edition, sport hints of red anodizing and more of those legendary horse emblems.

Beosound Explore

b&o ferrari collection beosound explore

The Beosound Explore is a portable outdoor speaker engineered with a dust and waterproof IP67 rating. Bluetooth connectivity and Fast Pairing ensure a simple setup, while the built-in battery offers 27 hours of music on the go. For the Ferrari collaboration, the Beosound Explore features laser-etched prancing horse emblems and bold red anodizing on the body and grille.

Beoplay EX

b&o ferrari collection beoplay ex earphones

The Beoplay EX wireless earphones offer supreme noise cancellation, unrivaled sound, and a wireless charging case for 20 hours of playback. Six microphones and beam-forming technology ensure that music and voice calls sound perfect, while Ferrari emblems in black foil set under glass put these headphones on another level.

The Ferrari Collection is available online from Bang & Olufsen’s website and Ferrari Store, as well as select Bang & Olufsen and Ferrari retail outlets.

Related Topics:Audio Bang & Olufsen Ferrari

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News

For etisalat, More Bandwidth Is A Matter Of Digital Sovereignty

The etisalat group plans to expand its international capacity from 20 Tbps to more than 500 Tbps by 2030, with new routes designed for speed and resilience.

Published

2 days ago

October 6, 2026

Nour Nasir

for etisalat, more bandwidth is a matter of digital sovereignty

Emirates News Agency

By 2030, etisalat group plans to lift its international connectivity capacity to more than 500 terabits per second (Tbps), more than 25 times the 20 Tbps it has today. The group presented the expansion as preparation for rising AI demand and an important move for the UAE’s digital sovereignty.

His Highness Sheikh Mansour bin Zayed Al Nahyan, Vice President, Deputy Prime Minister and Chairman of the Presidential Court, witnessed the launch of the project, which covers the UAE and international markets. Sheikh Mansour is also Chairman of the Emirates Investment Authority, etisalat group’s main shareholder.

He emphasized the role of coordinated national efforts in advancing the UAE’s AI and digital economy ambitions. “AI is a central pillar in our development journey moving forward,” he said, adding that developing the country’s digital capabilities would empower every institution, public and private, to build and innovate with AI “at the scale the coming decade will demand”.

“This project reflects our conviction that the UAE should not simply adopt AI, but govern it and build with it,” said H.E Jassem Mohamed Bu Ataba Alzaabi, Chairman of etisalat group. “That requires digital infrastructure at a scale that would prepare us for the future”. He cast greater international connectivity as a strategic answer to the challenges of processing and moving data globally.

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Beyond raw bandwidth, the expansion will introduce new connectivity routes intended to improve reliability and efficiency, and Alzaabi tied them directly to the sovereignty goal. “Delivered through diversified routes and low-latency design, the project is set to keep the country’s connection to the global digital economy fast, direct and resilient, while ensuring the UAE’s digital sovereignty,” he said.

He also linked the plan to the group’s 50-year commitment to building infrastructure for the nation. The announcement didn’t mention what the expansion will cost. Nor did it name the new routes or say who will build them, the details that would show what digital sovereignty means in practice.