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Saudia Introduces Sanitizing Prayer Beads For Religious Pilgrimages
The national airline has developed ProtecTasbih, a groundbreaking solution marrying hygiene with tradition for traveling pilgrims.
Saudia, the national airline of Saudi Arabia, has introduced ProtecTasbih, prayer beads infused with self-cleansing properties, helping to create a safer pilgrimage experience for the millions who travel to Makkah for Hajj and Umrah.
ProtecTasbih is a result of a collaboration between Saudia and its creative partners, including Leo Burnett Saudi Arabia and Saatchi & Saatchi Dubai. Confronted with the challenge of incorporating antibacterial elements into prayer beads without adding alcohol, the team opted for tea tree oil due to its natural ability to disrupt the cell membranes of bacteria.
The beads are engineered to endure various environments and temperature fluctuations, from the controlled atmosphere of aircraft cabins to outdoor pilgrimage trails. Beyond their cleansing function, the beads are also sustainable, as once the antibacterial outer shell is worn away, a core shell underneath allows them to continue to be used, reducing waste.
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As pilgrims embark on their spiritual journeys, ProtecTasbih will enhance hygiene standards without interrupting age-old customs.